Freelance App Store Optimization Jobs in California

Meet REVOLVE:

REVOLVE is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted, premium lifestyle brand, and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast yet curated offering totaling over 45,000 apparel, footwear, accessories and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 500 emerging, established and owned brands. Through 16 years of continued investment in technology, data analytics, and innovative marketing and merchandising strategies, we have built a powerful platform and brand that we believe is connecting with the next generation of consumers and is redefining fashion retail for the 21st century. For more information please visit www.revolve.com.

At REVOLVE the most successful team members have a thirst and the creativity to make this the top e-commerce brand in the world. With a team of 1,000+ based out of Cerritos, California we are a dynamic bunch that are motivated by getting the company to the next level. It’s our goal to hire high-energy, diverse, bright, creative, and flexible individuals who thrive in a fast-paced work environment.

Some of the sweetest perks we offer aren’t in a typical benefit package like hefty discount on items we carry – as in 50% or more off retail prices, free weekly lunches, and pretty rad company parties.

To take a behind the scenes look at the REVOLVE “corporate” lifestyle check out our Instagram

@REVOLVEcareers or #lifeatrevolve.

Are you ready to set the standard for Premium apparel?

Main purpose of the App Project Manager role:

Own the product roadmap and day-to-day execution for REVOLVE and FWRD's app properties — iPhone, universal iPad, and Android App. Responsible for balancing long-term roadmap strategy with sprint-level execution to drive conversion, revenue per user, and a best-in-class mobile shopping experience.

Major Responsibilities:

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Own and prioritize the product roadmap across REVOLVE and FWRD app properties, balancing business impact, technical feasibility, and customer experience
• Partner closely with app engineers and backend/server-side teams to scope, sequence, and ship features across sprints
• Run day-to-day sprint planning and execution, with strong attention to detail and consistent follow-through on open items
• Apply app conversion best practices (onboarding, checkout, push/notifications, app store optimization) to drive measurable lifts in conversion and revenue per user
• Represent the voice of REVOLVE's highest-value customer — the app shopper — in all product decisions

Required Competencies:

To perform the job successfully, an individual should demonstrate the following competencies:

• Ability to zoom out (roadmap, prioritization, tradeoffs) and zoom in (sprint detail, QA, follow-up) with equal rigor
• Track record of shipping app features that moved conversion or revenue metrics
• Comfort partnering cross-functionally with both app and backend engineering teams
• Strong product sense for fashion/retail customers and mobile shopping behavior

Minimum Qualifications:

• 3+ years of product management experience, with meaningful time spent on native mobile apps (iOS and Android)
• Demonstrated experience with app conversion optimization and mobile UX best practices
• Experience working directly with engineering teams (app-side and backend) in an agile/sprint environment
• Experience with a formal testing program (multiple concurrent tests, prioritization frameworks)
• Proficiency with JIRA (ticket/sprint management), Slack (team communication), and AI tools like Claude for daily workflow (research, drafting, analysis)
• Bachelor's degree or equivalent practical experience

Preferred Qualifications

• Experience in fashion, retail, or e-commerce, with personal affinity for the space
• Experience managing apps with significant scale/revenue responsibility

A successful candidate works well in a dynamic environment with minimal supervision. At REVOLVE we all roll up our sleeves to pitch-in and do whatever it takes to get the job done. Each day is a little different, it’s what keeps us on our toes and excited to come to work every day.

ATTENTION:

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