1

Freelance Adobe Analytics Jobs in Michigan (NOW HIRING)

Copy Editor

Troy, MI · Hybrid

$53K - $79K/yr

Our worldwide capabilities coalesce into four key disciplines - Strategy & Analytics, Content ... We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary ...

Use analytics to evaluate reach, engagement, and campaign performance and provide recommendations ... Hands-on proficiency with digital content production tools such as Adobe Creative Cloud, Canva ...

New

Adobe * Verkada * Experience with any of the above platforms is ideal but not essential as training ... Analyze situations * Attend to details * Communicate verbally * Communicate in writing

Freelance Adobe Analytics information

What is a freelance Adobe Analytics professional?

Freelance Adobe Analytics professionals are independent experts who specialize in using Adobe Analytics, a powerful web analytics service, to help organizations measure, analyze, and optimize digital marketing performance. They work on a contract or project basis rather than as full-time employees, offering services such as implementation, reporting, data analysis, and strategic recommendations. These freelancers assist businesses in setting up Adobe Analytics, troubleshooting issues, interpreting data, and providing actionable insights to improve online user experiences and business outcomes.

What are the key skills and qualifications needed to thrive as a freelance Adobe Analytics professional?

To thrive as a Freelance Adobe Analytics Specialist, you need a solid understanding of digital analytics, data interpretation, and web metrics, typically supported by experience in marketing analytics or a related field. Mastery of Adobe Analytics tools, familiarity with tag management systems (like Adobe Launch), and relevant Adobe certifications are highly valued. Strong problem-solving, attention to detail, and effective communication skills help you deliver actionable insights to clients and stakeholders. These skills are crucial for deriving meaningful data-driven strategies that drive business performance and client satisfaction.

What are some common challenges freelance Adobe Analytics professionals face when working with new clients?

Freelance Adobe Analytics professionals often encounter challenges such as integrating with clients' existing data infrastructure, understanding unique business goals, and addressing data quality issues. Each client may use different website structures or tagging setups, requiring quick adaptation and problem-solving skills. Additionally, clear communication is essential to translate complex analytics findings into actionable insights for stakeholders who may not be familiar with technical terminology. Building strong relationships and establishing trust early on can help overcome these hurdles and ensure project success.

What is the difference between Freelance Adobe Analytics vs Freelance Google Analytics?

AspectFreelance Adobe AnalyticsFreelance Google Analytics
Required CredentialsExperience with Adobe Analytics, certifications optionalExperience with Google Analytics, certifications optional
Work EnvironmentClient sites, digital marketing agencies, enterprise projectsSmall to large websites, digital marketing projects
Industry UsageUsed mainly by large enterprises and corporationsUsed by a wide range of businesses, from small to large
Search & Comparison IntentHigh overlap in analytics skills, different platform expertise

Freelance Adobe Analytics and Freelance Google Analytics both require strong data analysis skills, but Adobe Analytics is typically used by larger enterprises with complex needs, while Google Analytics is more common among small to medium-sized businesses. Understanding the platform-specific features and certifications can help freelancers target the right clients and projects.

What are the most commonly searched types of Adobe Analytics jobs in Michigan?

The most popular types of Adobe Analytics jobs in Michigan are:

What cities in Michigan are hiring for Freelance Adobe Analytics jobs?

Cities in Michigan with the most Freelance Adobe Analytics job openings:

Senior Data Science and Analytics Analyst

Publicis Groupe Holdings B.V

Birmingham, MI • On-site

$72K - $95K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 10 days ago


Publicis Groupe rating

6.1

Company rating: 6.1 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

38th of 52 rated marketing agency


Job description

Company Description

Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Responsibilities
  • Lead the development, validation, and deployment of predictive and statistical models to solve key business problems
  • Analyze structured and unstructured data using Python, SQL, and relevant ML/AI frameworks
  • Design and execute experiments (e.g., A/B tests), interpret results, and recommend data-driven decisions
  • Collaborate with product, marketing, and engineering teams to define analytics goals and influence strategy
  • Build dashboards or self-service tools to scale insights across the business
  • Document analytical approaches and present findings to both technical and non-technical audiences
  • Mentor junior analysts and data scientists, contributing to best practices and code reviews
Qualifications
  • 3-5 years of experience in data science, advanced analytics, or related roles
  • Advanced Python skills for data analysis, modeling, and ML (pandas, scikit-learn, XGBoost, etc.)
  • Expert-level SQL for complex data querying and transformation
  • Proven experience applying statistical modeling and machine learning techniques in production
  • Experience in working with cloud platforms, such as GCP, Azure, AWS, etc.
  • Experience with analytic tools, such as Adobe Analytics, Google Analytics, etc.
  • Strong communication and storytelling skills with data
Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $72,390 - $92,200 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/12/2025.

 Compensation Range: USD $72,390.00 - USD $95,200.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/1/2025.Employment Type: OTHER

What Publicis Groupe employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom