Weekend Adobe Analytics Jobs in Michigan (NOW HIRING)

Atdentsu, we help leading brands understand visibility across amedialandscapethat'schanging fast.We'relooking for a Senior Manager, Analytics, GEOto support measurement, reporting, and insights across traditional SEO and AI-powered discovery for a complex enterprise client.

This role is more than applying traditional SEO reporting to a new channel. As generative AI, answer engines, and LLMs reshape how people discoverinformation,you'llhelp define how that shift is measured, interpreted, and communicated.You'llwork closely with cross-functional teams and senior stakeholders to make sense of emerging signals, build practical reporting approaches, and balance analytical rigor with ongoing test-and-learn thinking. This role is ideal for a strong analytics leaderwith SEOand/or performance marketing,and enterprise reporting experience who is excited to help shape measurement in the next evolution ofemerging media.

WhatYou'llLead & Own

Measurement Strategy

• Help shape measurement frameworks that extend SEO and performance analytics into GEOacross priority brands, workstreams, and use cases.

• Support KPI standards across organic visibility, AI visibility, citations, answer inclusion, engagement, traffic quality, and business impact.

• Clarify which metrics are meaningful, directional, or needadditionalcontext for client and cross-functional stakeholders.

• Translate SEO recommendationsand emerging GEO opportunitiesinto measurable learning agendas and practical reporting plans.

Reporting & Data

• Connect key reporting inputs acrossanalytics, enterprise reporting,SEO,AI monitoring, LLM visibility, citation tracking, and answer inclusion data.

• Builddashboardsand report standards that make performance easier to compare across brands, workstreams, and time periods.

• Document metric definitions, data sources, reporting caveats, QA steps, and delivery expectations.

• Improve recurring reporting processes whilemaintainingquality, consistency, and strong analytical thinking.

Performance & Learning

• Support analyses and test-and-learn ideas tied to visibility, engagement, traffic quality, and business outcomes.

• Communicate data limitations, confidence levels, directional signals, and open questions clearly.

• Help interpret performance when AI visibility shifts do not directly align to site traffic or attributable outcomes.

• Identifymeasurement gaps and recommend practical improvements for reporting, benchmarking, and decision-making.

Insights & Delivery

• Turn complex data into clear narratives, implications, recommendations, and next steps.

• Support performance readouts with GEO, SEO, analytics, media, content, brand, and client stakeholders.

• Separate observations from insights and actions to keep reportingdecision-oriented.

• Contribute to POVs and presentations on how AI-driven discovery is changing SEO, content performance, and measurement.

Cross-Functional Partnership

• Partner with GEO, SEO,content,media,and client teams.

• Track deliverables, dependencies, data availability, and key decision points.

• Bring structure to ambiguous workstreams by documenting decisions, surfacing risks, and clarifyingnextsteps.

• Flag risks early and support alignment across teams.

Team & Operations

• Support partners and teammates with analytical judgment, QA, storytelling, and clear communication.

• Bring hands-on analyticsexpertiseto reporting, analysis, and client-facing deliverables.

• Help teams make data-informed decisions through clear analysis and practical recommendations.

• Supportadoptionof new measurement approaches, tools, and reporting standards.

What You Bring

• 5+ years of analytics, SEO, digital performance, enterprise reporting, content performance, or performance marketing measurement experience.

• Strong foundationin SEO measurement, organic search reporting, and performance marketing analytics.

• Experience supporting KPI frameworks, measurement plans, dashboards, recurring reporting, or data QA.

• Hands-on experience with tools such as Adobe Analytics, Excel, PowerPoint, Power BI, Looker Studio, Tableau, or similar platforms.

• Familiarity with Google Search Console and SEO platforms such as BrightEdge,Semrush,Ahrefs, Screaming Frog, or similar toolsa plus.

• Strong ability to turn data from multiple sources into clear narratives and actionable recommendations.

• SQLproficiencyor experience with data transformation is aplus butnotrequired.

• Exposure to AI monitoring, LLM visibility, AI Overview tracking, citation analysis, answer inclusion, or GEO measurement tools(Adobe LLM Optimizer, Profound,BlueFish, etc.)is a plus but notrequired.

Mindset & Growth Orientation

• Curious about how AI systems surface, interpret, and cite information.

• Energized by ambiguity and motivated tobuild ina growing space.

• Grounded in performance and data, with a test-and-learn mindset.

• Comfortable driving work forward while stayingclosely connectedto partners and leadership priorities.

• Excited to help drive new areas of measurement across GEO, SEO, and AI-driven discovery.

What Success Looks Like

• You bring strong judgment, prioritization, and follow-through toGEO and SEOmeasurement.

• Your reporting and insights help teams understand performance, opportunities, and recommended next steps.

• Clients and partners trust you to translate complex data and emerging signals into clear, practical guidance.

• GEO andSEOmeasurement becomes more structured, consistent, and actionable through your work.

Whydentsu

You'll help shape how modern search and AI-driven discovery are measured at a moment when the discipline is expanding rapidly.This role offers the chance to apply SEO and performance analyticsexpertiseto an emerging space, build practical reporting approaches, and grow your understanding of GEO, LLM visibility, and AI Discoverability in practice.