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Chief Marketing Officer

We are building an integrated B2B2C and DTC customer-centered growth engine – one that connects product, performance marketing and technology to deliver meaningful impact across both direct and partner channels. To achieve this, we must redefine how we position ourselves in the market, how we deliver value to customers, and how we scale across all aspects of the homeowner journey.

The CMO will operate as both a strategic architect and business operator, ensuring that marketing is a primary driver of revenue, customer value, and competitive advantage. They will define and articulate a compelling market narrative of what Cinch uniquely stands for across the homeowner journey.

The Role

The Chief Marketing Officer sits at the center of Cinch’s transformation and will play a key role in shaping the future of the company - how we go to market and how we define our differentiated value to establish a clear, defensible and sustainable position.

This leader will own the intersection of:

• Market positioning and differentiated value proposition
• Product strategy and product -market fit
• Go-to-market strategy across all Partner channels, unlocking B2B2C growth .
• Direct-to-Consumer (DTC) growth as a core acquisition and revenue engine

This role is designed to address a critical set of enterprise priorities:

Define Where and How Cinch Wins

• Establish a clear, differentiated market position and value proposition.
• Ensure consistent messaging and storytelling across all customer and partner touchpoints.
• Articulate what Cinch stands for—and why customers choose us over competitors.
• Move beyond generic positioning (e.g., “trust”) to defensible, data-backed differentiation.

Determine Product-Market Fit

• Define and implement product strategy framework
• Build a product marketing discipline that aligns offerings with customer needs and channel dynamics.
• Introduce structured test-and-learn innovation to refine offerings based on real customer insight.
• Expand to rigorous test-and-learn discipline tied to scaling decisions.

Build a Modern Growth Engine (DTC + B2B2C)

• Build and scale a high-performing direct-to-consumer growth engine.
• Optimize LTV: CAC, conversion, and retention across the full customer lifecycle.
• Build and scale partner marketing to unlock the B2B2C growth engine.
• Strengthen lifecycle marketing to enhance LTV

Lead Go-to-Market Transformation

• Define and align enterprise go-to-market strategies across all channels.
• Ensure marketing is a core growth partner to Sales, Product, and Business Development
• Translate strategy into execution with speed, rigor, and accountability.

Build and Lead a World-Class Marketing Organization

• Recruit, develop, and retain top-tier marketing talent.
• Build capabilities across performance marketing, brand, analytics, lifecycle, and partner marketing.
• Create a culture of accountability, experimentation, and continuous improvement.

Core Responsibilities

• Own enterprise-wide marketing strategy and performance, directly tied to revenue growth and profitability.
• Lead all aspects of the marketing ecosystem, including brand, performance, digital, partner marketing, analytics, and customer experience.
• Own Marketing positioning, brand, reputation, and performance across customer review platforms and key touchpoints.
• Serve as a key advisor to the CEO and Board on growth strategy, market dynamics, and competitive positioning.
• Partner cross-functionally to align product, pricing, experience, and distribution strategy.
• Define and manage marketing investment strategy, ensuring efficient allocation of capital.
• Establish clear KPIs tied to growth, acquisition, retention, and lifetime value.
• Champion a data-driven, test-and-learn culture across the organization.
• Perform other duties as assigned.

Background & Experience

• 15+ years of progressive marketing leadership experience at the VP level and above with a minimum of 5 years leading and managing.
• Demonstrated success in driving significant revenue growth in consumer-facing businesses.
• Proven B2B2C growth leader with a track record of scaling high-volume DTC businesses through customer experience transformation and data-driven go-to-market strategies in competitive markets.
• Experience building or evolving consumer brands and strengthening brand awareness.
• Deep experience building and scaling DTC growth engines and multi-channel distribution models.
• Strong expertise in performance marketing, analytics, and customer lifecycle management
• Demonstrated success aligning product, marketing, and go-to-market strategy.
• Experience operating in growth-stage, transformation, or PE-backed environments.
• Ability to influence and partner effectively with CEO, ET, and Board-level stakeholders.
• Prior experience working in both a traditional and start up marketing environments is a plus.
• Bachelor’s degree in business, Marketing, or related field; MBA preferred.

Leadership Profile

The successful CMO will:

• Translate strategy into execution, with the ability to operate seamlessly between vision and hands-on delivery.
• Combines creative storytelling with business rigor, data -driven decision making and customer-centric thinking.
• Operate with a performance marketing mindset, understanding the levers that drive growth, conversion, and lifetime value.
• Bring a clear point of view on product, positioning, and go-to-market strategy.
• Define and elevate a differentiated value proposition in the marketplace.
• Thrive in a fast-paced, growth-oriented environment, with a bias for action and results.
• Lead transformation by building, developing, and inspiring high-performing, innovative teams.
• Demonstrate urgency, accountability, and full ownership of outcomes.
• Build strong, trusted cross-functional partnerships across the enterprise.
• Lead with credibility, influence, and a relentless focus on delivering measurable results.