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Financial Planner Jobs in Santa Rosa, CA (NOW HIRING)

Direct financial planning and analysis, including budgets, forecasts, and long-range financial plans. * Provide insightful financial analysis to support executive decision-making. * Ensure timely and ...

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Financial Planner information

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$55.2K

$105.7K

$152.5K

How much do financial planner jobs pay per year?

As of Aug 18, 2026, the average yearly pay for financial planner in Santa Rosa, CA is $105,704.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,100.00 and $111,500.00 per year, depending on experience, location, and employer.

What is a financial planner?

A Financial Planner is a professional who helps individuals and organizations manage their finances and plan for their financial future. They provide advice on topics such as budgeting, investing, retirement savings, tax strategies, and estate planning. Financial Planners work closely with clients to understand their financial goals and develop personalized plans to achieve them. Many Financial Planners hold certifications, such as Certified Financial Planner (CFP), which demonstrate their expertise and commitment to ethical standards.

What skills and qualifications are needed to be a financial planner?

To thrive as a Financial Planner, you need strong analytical skills, a solid understanding of financial products, and typically a bachelor's degree in finance, accounting, or a related field, often supplemented by certifications like CFP (Certified Financial Planner). Proficiency with financial planning software, portfolio management tools, and CRM systems is essential. Exceptional interpersonal communication, ethical judgment, and active listening set top performers apart in this role. These skills and qualifications are crucial for building client trust, developing effective financial strategies, and ensuring regulatory compliance.

What challenges do financial planners face when building a client base, and how can they be addressed?

Financial Planners often find that establishing a strong client base is an initial hurdle, as trust and credibility are critical in this field. Many planners overcome this by networking extensively, seeking referrals from existing clients, and consistently demonstrating value through tailored financial advice. Leveraging technology, participating in community events, and maintaining professional certifications can also help build reputation. Persistence, excellent communication skills, and a genuine interest in clients’ financial goals are key to long-term success.

What is the difference between Financial Planner vs Financial Advisor?

AspectFinancial PlannerFinancial Advisor
CertificationsCFP, ChFCCFP, Series 7, Series 66
Work EnvironmentIndependent or firm-based, comprehensive planningBank, brokerage, or independent, investment-focused
Primary FocusHolistic financial planning including retirement, estate, taxesInvestment management and product sales
Employer & Industry UsageFinancial planning firms, independentFinancial institutions, banks, brokerages

While both roles involve helping clients manage their finances, a Financial Planner provides comprehensive, long-term financial planning services, often holding CFP or ChFC certifications. A Financial Advisor may focus more on investment management and may hold additional licenses like Series 7 or 66. The roles often overlap, but the Financial Planner emphasizes holistic planning, whereas the Financial Advisor may concentrate on investment products and portfolio management.

How much do financial planners get paid?

Financial planners typically earn a median annual salary of around $89,000, with salaries ranging from approximately $50,000 to over $200,000 depending on experience, location, and client base. Many financial planners also earn commissions or fees for their services and often hold certifications like the CFP to enhance earning potential.

What are the most commonly searched types of Financial Planner jobs in Santa Rosa, CA?

The most popular types of Financial Planner jobs in Santa Rosa, CA are:

What are popular job titles related to Financial Planner jobs in Santa Rosa, CA?

For Financial Planner jobs in Santa Rosa, CA, the most frequently searched job titles are:

What job categories do people searching Financial Planner jobs in Santa Rosa, CA look for?

The top searched job categories for Financial Planner jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Financial Planner jobs?

Cities near Santa Rosa, CA with the most Financial Planner job openings:

Infographic showing various Financial Planner job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 14% Part Time, and 4% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $105,704 per year, or $50.8 per hour.

DIRECTOR OF FINANCE

Socket.dev

Point Reyes Station, CA • On-site

$160 - $230/hr

Other

Posted 6 days ago


Job description

Description

Who We Are

Point Reyes Farmstead Cheese Company is a proudly family-owned, value-driven producer of award-winning artisan cheeses. Founded on a commitment to craftsmanship, sustainability, and community, we operate across multiple locations in West Marin and Sonoma County, maintaining a strong reputation for quality, innovation, and responsible stewardship of the land. Our culture is rooted in collaboration, integrity, and continuous improvement — where every team member contributes to our mission of creating exceptional products while supporting the long-term health of our people, our farms, and our business.

What We Offer

We provide a mission-aligned environment where executives have autonomy and influence to shape organizational strategies and drive meaningful impact. Our compensation package is competitive and designed to attract top-tier leadership talent. We offer comprehensive benefits, opportunities for professional development, and a workplace that values transparency, respect, and cross-functional partnership. As part of the Executive Leadership Team, you will play a pivotal role in strengthening our financial foundation and supporting the continued growth of a respected, innovative, and community-centered company.

Position Overview

Point Reyes Farmstead Cheese Company is seeking a Director of Finance to serve as a strategic financial leader and key member of the Executive Leadership Team. This executive will oversee the organization’s financial health, drive long-term financial strategy, and ensure disciplined, data-driven decision-making across a multi-site, growth-oriented business.

The Director of Finance provides strategic leadership and oversight of all financial operations, ensuring the financial sustainability of the organization through comprehensive financial planning, analysis, reporting, and governance. This role partners closely with the CFO and senior executives to develop and execute financial strategies aligned with company goals.

Essential Executive Responsibilities Financial Management & Operations
  • Lead month-end, quarter-end, and year-end close processes in partnership with the Staff Accountant.
  • Review and approve journal entries, accruals, fixed asset schedules, and payroll reconciliation.
  • Oversee general ledger integrity and ensure accurate financial data across all systems.
  • Direct financial planning and analysis, including budgets, forecasts, and long-range financial plans.
  • Provide insightful financial analysis to support executive decision-making.
  • Ensure timely and accurate preparation of financial statements and reports for internal and external stakeholders.
  • Oversee cash flow planning, liquidity management, and availability of funds.
  • Implement cost accounting standards and financial controls to support operational efficiency.
  • Collaborate with operations leadership to analyze and manage COGS across all product SKUs.
Strategic Leadership
  • Partner with the executive team to develop long-term financial strategies and business plans.
  • Identify financial risks and develop mitigation strategies.
  • Ensure compliance with financial regulations, accounting standards, and internal policies.
  • Provide strategic guidance on capital allocation, investment decisions, and financial sustainability.
Team Leadership & Development
  • Lead, mentor, and develop the finance and accounting team.
  • Foster a culture of continuous improvement, accountability, and professional growth.
  • Set performance goals and conduct regular evaluations to ensure objectives are met.
  • Collaborate cross-functionally to ensure financial alignment and support for business initiatives.
Compliance & Governance
  • Ensure compliance with local, state, and federal financial regulations.
  • Oversee tax planning and compliance in partnership with the Staff Accountant and external tax professionals.
  • Manage the annual tax compilation process and implement CPA recommendations.
  • Develop and maintain robust internal controls to safeguard company assets.
  • Ensure integrity and accuracy of financial data across all reporting systems.
Supervisory Responsibilities
  • Manage the overall direction, coordination, and evaluation of the finance and accounting department.
  • Carry out supervisory responsibilities in accordance with company policies and applicable laws.
Work Environment & Physical Demands
  • Operates in a clerical office setting using standard office equipment.
  • Primarily a sedentary role with occasional filing, lifting, bending, or standing.
  • Minimal travel required between company locations.
Qualifications – Education & Experience
  • Bachelor’s degree in Finance, Accounting, or related field required.
  • MBA or CPA preferred but not required.
  • Minimum of 8 years of progressive financial management experience.
  • At least 3 years in a leadership role overseeing financial operations.
  • Advanced Excel skills and ERP knowledge required.
  • Experience with Microsoft Dynamics strongly preferred.
Skills & Competencies
  • Financial Acumen: Deep understanding of financial principles, practices, and regulations.
  • Analytical Skills: Ability to analyze complex financial data and provide actionable insights.
  • Technical Skills: Strong understanding of process design, systems, structured data, and emerging AI applications.
  • Leadership: Proven ability to inspire, motivate, and develop a high-performing team.
  • Communication: Excellent verbal and written communication skills; ability to present financial information clearly.
  • Problem-Solving: Strong strategic thinking and decision-making capabilities.
EEO Statement

The company prohibits discrimination based on race, color, religion, national origin, or sex. It also prohibits retaliation against individuals who report discrimination, file a charge, or participate in an investigation or lawsuit. Employers must reasonably accommodate applicants' and employees sincerely held religious practices unless doing so imposes an undue hardship on business operations.

Additional Information

This job description is not intended to cover all activities, duties, or responsibilities required of the employee. Duties may change at any time with or without notice.

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