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How much do field activation manager jobs pay per year?

As of Sep 10, 2026, the average yearly pay for field activation manager in the United States is $72,018.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,500.00 and $86,000.00 per year, depending on experience, location, and employer.

What is a field activation manager?

A Field Activation Manager is responsible for planning, coordinating, and executing marketing or sales campaigns at the local or regional level. They work closely with sales teams, brand managers, and external partners to ensure that brand activations and promotional activities are effectively implemented in the field. Their role often includes overseeing event logistics, training staff, managing budgets, and collecting feedback to measure campaign success. Field Activation Managers play a crucial role in bringing marketing strategies to life and connecting brands with consumers directly.

How does a field activation manager typically collaborate with cross-functional teams during campaign rollouts?

As a Field Activation Manager, you will regularly work alongside sales, marketing, and operations teams to ensure the seamless execution of field campaigns. This role requires frequent communication to align on goals, timelines, and resource needs, as well as the adaptability to address real-time feedback from the field. Success often hinges on your ability to coordinate logistics, share campaign insights, and adjust strategies based on collaborative input, making teamwork and strong interpersonal skills essential.

What are the key skills and qualifications needed to thrive as a field activation manager, and why are they important?

To thrive as a Field Activation Manager, you need expertise in project management, event coordination, and marketing strategies, often supported by a bachelor's degree in marketing, business, or a related field. Familiarity with CRM systems, event management software, and data analytics tools is typically required. Strong leadership, communication, and problem-solving skills help you effectively manage teams and engage stakeholders. These competencies ensure successful execution of field campaigns, driving brand awareness and achieving business objectives.

What is the difference between Field Activation Manager vs Field Marketing Coordinator?

AspectField Activation ManagerField Marketing Coordinator
Required CredentialsBachelor's degree, experience in marketing or salesBachelor's degree, marketing or related field experience
Work EnvironmentSupervises activation teams, coordinates on-site eventsSupports marketing campaigns, assists with event logistics
Employer & Industry UsageRetail, consumer goods, brand activationMarketing agencies, corporate marketing teams
Search & Comparison IntentUnderstanding managerial roles in field activationEntry to mid-level marketing support roles

The Field Activation Manager typically oversees on-site brand activations and manages teams, requiring leadership skills and experience. The Field Marketing Coordinator supports these efforts by assisting with event logistics and campaign execution. While both roles involve field marketing, the manager has a broader supervisory scope, whereas the coordinator focuses on supporting tasks within marketing campaigns.

What cities are hiring for Field Activation Manager jobs?

Cities with the most Field Activation Manager job openings:

What states have the most Field Activation Manager jobs?

States with the most job openings for Field Activation Manager jobs include:

What are popular job titles related to Field Activation Manager jobs?

For Field Activation Manager jobs, the most frequently searched job titles are:

Infographic showing various Field Activation Manager job openings in the United States as of September 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $72,018 per year, or $34.6 per hour.

Field Activation Manager (Raleigh, NC)

Raleigh, NC • On-site

JT International S.A.
See more jobs at JT International S.A.external

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 23 days ago

Key responsibilities

  • Ensure flawless execution of the retail ambassador activation program through in-market visits, audits, and validations inside retail stores.

  • Provide hands-on coaching, training, and operational guidance to agency teams and retail ambassadors to improve execution quality and ensure standards are met.

  • Identify operational gaps, compliance risks, and training needs, escalate issues when necessary, and support corrective actions to maintain execution consistency.

Job description

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.
To make a difference with us, all you need to do is bring your human best.
What will your story be? Apply now!
Learn more: jti.com
Please apply till June 25th, 2026, COB
Field Activation Manager
What this position is about:
The Field Activation Manager is responsible for ensuring flawless execution of the retail ambassador activation program across assigned states and agency partners.
The role acts as the operational bridge between Head Office strategy and in-market execution, with a strong focus on execution quality, retail compliance, field coaching, operational consistency, and continuous performance improvement.
The position requires a highly hands-on field leader capable of traveling across multiple states to audit retail execution, coach agency teams and ambassadors, resolve operational issues in real time, and ensure activation standards are consistently delivered inside retail stores.
Responsibilities:
  • Ensure flawless execution of the retail ambassador activation program across assigned states through regular in-market visits, retail audits, mystery visits, and execution validations inside retail stores.
  • Monitor execution consistency, retail compliance, consumer engagement quality, and adherence to operational standards across all activation touchpoints.
  • Act as the primary field execution lead for agency partners and retail ambassadors operating inside retail stores.
  • Provide hands-on coaching, field training, operational guidance, and real-time corrective feedback to improve execution quality and ensure consistent delivery of activation standards.
  • Lead field execution performance management by identifying operational gaps, compliance risks, execution issues, and training needs across markets and agency teams.
  • Escalate key issues when necessary and ensure rapid implementation of corrective action plans.
  • Develop, maintain, and deploy standardized execution tools, operational guidelines, training materials, execution checklists, and ambassador scripts to ensure consistency across all states and field teams.
  • Support new market launches, pilot activations, and program expansions by ensuring ambassador readiness, operational alignment, execution quality, and rapid collection of field learnings and performance feedback.

Requirements:
  • Bachelor's Degree in Marketing, Business Administration, Retail Operations, or related field.
  • 4-8 years experience in Retail Execution, Field Marketing, Experiential Marketing, Consumer Activation, Merchandising Operations, Retail Operations, or Agency Field Management.
  • FMCG, Beverage, Tobacco, Telecom, Convenience Retail, Agency, Experiential Marketing, or Multi-Unit Retail Operations.
  • Fluent English.
  • Proven experience managing field teams, agency partners, retail standards, or multi-state execution programs.
  • Strong operational execution mindset, with the ability to conduct audits, identify gaps, resolve field issues, and drive execution consistency across markets.
  • Experience coaching and developing ambassadors and field personnel to deliver high-performance results.
  • Strong communication, stakeholder management, organizational, and problem-solving skills.
  • Ability to thrive in a fast-paced field environment with frequent interstate travel.

Additional Role Expectations:
  • Frequent travel required across multiple states
  • Significant time spent inside retail stores and in-market environments
  • Ability to travel regularly to support field audits, agency coaching, and execution reviews
  • Comfortable managing field realities and operational issues directly on the ground
  • Strong ability to coach and influence agency teams and retail ambassadors without direct reporting authority
  • Highly operational role requiring strong field presence and hands-on execution leadership
  • Ability to react quickly to field realities while maintaining execution and compliance standards

At JTI we care for our people's well-being. In addition to the salary, you can enjoy the following benefits
  • Annual Performance-based Bonus.
  • Employee Stock Purchase Plan.
  • Personal Development Programs.
  • Medical, Dental & Vision Plan for employees & family members.
  • Life insurance.
  • Matching 401(K).
  • Paid Time Off (PTO).
  • Paid Family Leave (20 weeks).
  • Education/Tuition Assistance.
  • Volunteering Activities.
  • Employee Assistance Program (counselling, for employees & family members).

Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.
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