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Fashion Pr Manager Jobs (NOW HIRING)

Swatch Group

PR Manager

Miami, FL · On-site

As a PR Manager with Swatch Group, U.S. & Caribbean, this position will be primarily responsible ... Must have in-house PR experience working directly for a luxury, premium, fashion, lifestyle ...

Vineyard Vines

Public Relations Manager

Stamford, CT · On-site

Work in partnership with the Director of Public Relations to drive fashion editorial coverage in ... Manage, develop and maximize the potential of the PR team * Partner with advertising and marketing ...

Vineyard Vines

Public Relations Manager

Stamford, CT · On-site

Work in partnership with the Director of Public Relations to drive fashion editorial coverage in ... Manage, develop and maximize the potential of the PR team * Partner with advertising and marketing ...

vineyard vines

Public Relations Manager

Stamford, CT · On-site

$80 - $110/hr

Work in partnership with the Director of Public Relations to drive fashion editorial coverage in ... Manage, develop and maximize the potential of the PR team * Partner with advertising and marketing ...

Margo Siegel PR

Summer 2020 Jewelry PR Intern

Manhattan, NY · On-site

$16.50 - $22/hr

This is a fabulous opportunity for any student that wants to learn about fashion PR and working ... managing press lists, researching jewelry trends, assisting with pitches and visuals, tracking ...

Retrofete Inc.

Public Relations Internship

Los Angeles, CA · On-site

$16.25 - $21.50/hr

We are looking for a motivated, hard-working, fashion-savvy, detail-oriented college student or ... Media List management * Daily Placement tracking Requirements: * College student or recent graduate ...

The SWATCH Group

PR Manager

Miami, FL · On-site

$90 - $130/hr

As a PR Manager with Swatch Group, U.S. & Caribbean, this position will be primarily responsible for developing and implementing RADO's public relations strategy to increase brand awareness ...

Purple Brand

Public Relation Intern - Fall 2026

Manhattan, NY · On-site

$16.50 - $22/hr

A demonstrated interest in fashion PR, influencer marketing, and media is preferred. Familiarity ... Assisting with sample trafficking, including check-ins/outs, packaging, and inventory management

Retrofete Inc.

Public Relations Internship

Los Angeles, CA · On-site

$16.25 - $21.50/hr

We are looking for a motivated, hard-working, fashion-savvy, detail-oriented college student or ... Media List management * Daily Placement tracking Requirements: * College student or recent graduate ...

Gartner, Inc.

Public Relations Manager

Stamford, CT · On-site

The PR Manager will play a significant role in the development and execution of a holistic PR program for Gartner's IT practice to promote our expertise and thought leadership in the IT space ...

Gartner

Public Relations Manager

Stamford, CT · On-site

The PR Manager will play a significant role in the development and execution of a holistic PR program for Gartner's IT practice to promote our expertise and thought leadership in the IT space ...

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How much do fashion pr manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for fashion pr manager in the United States is $61,351.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,000.00 and $69,000.00 per year, depending on experience, location, and employer.

What does a Fashion PR Manager do?

A Fashion PR Manager is responsible for managing the public image and communications of fashion brands, designers, or companies. They work to secure media coverage, organize events such as fashion shows or product launches, and build relationships with journalists, influencers, and stylists. Their goal is to generate positive publicity and enhance the brand's reputation in the fashion industry. Fashion PR Managers also handle crisis communications and often oversee social media strategies to ensure consistent messaging.

What are the key skills and qualifications needed to thrive as a Fashion PR Manager?

To thrive as a Fashion PR Manager, you need a solid background in public relations, communications, or marketing, often supported by a relevant degree and experience in fashion or media. Familiarity with PR tools such as Cision, Meltwater, and social media management platforms is essential, along with an understanding of fashion industry trends. Strong relationship-building, creativity, and excellent written and verbal communication skills help you stand out in this role. These abilities are crucial for successfully managing brand reputation, securing media coverage, and building influential networks in the fast-paced fashion industry.

What are the most common challenges Fashion PR Managers face when working with multiple brands or clients simultaneously?

Fashion PR Managers often juggle several brands or clients at once, which can present challenges such as managing conflicting timelines, maintaining brand identities, and ensuring that each client receives adequate attention. Effective organization and communication are essential to prevent overlaps or miscommunication, especially during busy fashion seasons. Building strong relationships with media contacts and understanding each brand's unique voice help PR Managers deliver tailored campaigns and maintain successful collaborations.

What is the difference between Fashion Pr Manager vs Fashion Marketing Coordinator?

AspectFashion Pr ManagerFashion Marketing Coordinator
CredentialsBachelor's in Marketing, Communications, or FashionBachelor's in Marketing, Communications, or Fashion
Work EnvironmentPublic relations firms, fashion brands, agenciesMarketing departments, fashion brands, agencies
Primary FocusManaging media relations, press releases, eventsDeveloping marketing campaigns, brand promotion

The Fashion Pr Manager primarily handles media relations and press activities to enhance brand visibility, while the Fashion Marketing Coordinator focuses on creating and executing marketing campaigns. Both roles require similar credentials and often work within the same industry environments, but their core responsibilities differ in scope and focus.

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Fashion Pr Manager jobs near you
Infographic showing various Fashion Pr Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $61,351 per year, or $29.5 per hour.

PR Manager

Swatch Group

Miami, FL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago

Key responsibilities

  • Develop and execute annual PR strategies and communications plans to increase brand awareness, visibility, market share, and earned media.

  • Manage the external PR agency, ensuring initiatives align with objectives and evaluating performance against KPIs and media coverage.

  • Plan and execute small-scale and large-scale brand events, including managing logistics, budgets, and post-event reporting.

Job description

The Company
Swatch Group is the world's number one manufacturer of finished watches. With its 16 watch brands, the Group is present in all price segments, and is also active in the manufacture and sale of jewelry, watch movements and components.
Swatch Group unites, among other companies, the following watch brands under its roof: Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch and Flik Flak. The Group has a strong distribution and multi-brand retail net with two sophisticated boutiques under the name of Tourbillon and Hour Passion. Swatch Group is also an important player in advanced nanomechanical, nanoelectronic and Bluetooth technologies essential to watchmaking and other industries.
Job Description
As a PR Manager with Swatch Group, U.S. & Caribbean, this position will be primarily responsible for developing and implementing RADO's public relations strategy to increase brand awareness, visibility, and desirability within the U.S. market. The role will lead earned media efforts, media relations, influencer engagement, agency management, and strategic storytelling initiatives that strengthen the brand's reputation and market presence.
The PR Manager will serve as the primary liaison and manager of the external PR and/or event agencies, ensuring alignment with brand objectives, campaign priorities, and performance expectations. In addition, this individual will oversee brand events that support broader communications and marketing objectives. The role will independently manage and execute 5-8 small-scale events annually and lead the coordination of 2-3 larger-scale brand activations in partnership with an external agency.
Duties & Responsibilities
Public Relations & Brand Communications
  • Develop and execute annual PR strategies and communications plans to increase brand awareness, visibility, market share, and earned media.
  • Manage the external PR agency, ensuring initiatives align with local and global objectives and evaluating performance against established KPIs, media coverage, and awareness goals.
  • Partner with the Sr. Marketing Manager and global communications team to align PR with overall brand and marketing strategy.
  • Develop and execute PR strategies for product launches, collections, partnerships, sponsorships, and other brand initiatives.
  • Identify new opportunities to increase media engagement, brand relevance, and earned visibility.
  • Develop press releases, media kits, presentations, executive talking points, and other communications materials.
  • Lead PR initiatives from concept through execution.
  • Build and maintain relationships with editors, journalists, stylists, influencers, media, and industry partners.
  • Manage U.S. media relations for RADO, including proactive outreach, media requests, product loans, photo shoots, placements, interviews, and editorial opportunities.
  • Identify and execute influencer and brand ambassador opportunities in partnership with the agency.
  • Analyze and report on PR performance, including media impressions, coverage quality, share of voice, and ROI.
  • Manage the annual PR budget, including planning, forecasting, invoicing, and performance tracking.
Events
  • Plan and execute approximately 5-8 small-scale events annually, including retail partner activations, media events, product launches, and VIP engagements.
  • Manage all aspects of small-scale events, including venues, budgets, logistics, guest management, production, travel, and post-event reporting.
  • Lead 2-3 large-scale brand events annually in partnership with an external agency, serving as the primary internal project lead.
  • Ensure agency-managed events align with brand objectives, timelines, budgets, and execution standards.
  • Manage event planning timelines, approvals, logistics, run-of-show development, and on-site execution.
  • Prepare pre- and post-event analyses, including attendance, media impact, and ROI.
  • Collaborate with retail partners, media, influencers, and key stakeholders to maximize event visibility and business impact.
  • Manage event budgets, reconciliation, invoicing, and SAP processes.
Additional Responsibilities
  • Develop weekly, monthly, quarterly, and annual PR and media activity reports.
  • Collaborate with internal teams on new ideas, campaigns, and opportunities.
  • Maintain relationships with media, influencers, industry leaders, and strategic partners.
  • Create presentations, reports, and communications materials for internal and external audiences.
  • Domestic and international travel required.
  • Perform other duties as assigned by Management.

Education & Experience Requirement
  • Must have 5+ years of progressive public relations and brand communications experience.
  • Must have in-house PR experience working directly for a luxury, premium, fashion, lifestyle, jewelry, watches, or consumer brand.
  • Experience leading PR efforts from the brand/client side is required.
  • Demonstrated experience managing external PR agencies and holding agency partners accountable for results.
  • Bachelor's Degree in Communications, Public Relations, Journalism, Marketing, Business, or related field.
  • Strong understanding of earned media, influencer relations, executive communications, and integrated PR strategies.
  • Proven track record of driving brand awareness, media visibility, and high-quality earned media coverage.
  • Experience planning and managing brand events, product launches, media events, and VIP activations.
  • Strong media contacts and a demonstrated record of securing national and top-tier media placements.
  • Ability to build and maintain relationships with media, influencers, and industry partners.
  • Must thrive in a fast-paced environment and effectively manage multiple priorities and deadlines.
  • Able to work weekends as needed; travel up to 35%.

Physical Requirements:
This is primarily a sedentary office position which requires the Public Relations & Events Manager to have the ability to move about the office occasionally, operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.
Additional Skill Requirements:
  • Strong strategic thinking and communications planning skills.
  • Experienced in agency management and performance evaluation.
  • Proven ability to increase brand visibility through earned media and relationship-building.
  • Savvy in social media and influencer engagement.
  • Able to identify, cultivate, and manage relationships with media, bloggers, influencers, and brand advocates.
  • Must be a confident communicator and presenter.
  • Ability to work in high-pressure environments while managing multiple priorities.
  • Must be self-motivated, adaptable, and capable of working independently.
  • Strong organizational, project management, budget management, and problem-solving skills.
  • Ability to execute events with exceptional attention to detail.
  • Understand and follow posted work rules and procedures.
  • Accept constructive feedback.
  • Must be a team player.

This description outlines the basic responsibilities and requirements for the role. This is not a comprehensive listing of all job duties of the Public Relations Manager. Duties, responsibilities and activities may change at any time with or without notice.
Benefits
The Swatch Group is an equal opportunity employer that promotes diversity and is committed to environmental sustainability.
  • Excellent health, dental and vision insurance (employee and dependents are eligible 1st of the month following 30 days; generous employer contribution)
  • Immediate participation in the 401(k) and 100% vested employer match after one year (maximum 4% employer match with 5% employee contribution)
  • Company paid life insurance and Long Term Disability
  • 18 days of PTO per year, 1 Month PTO after 5 years
  • Special bucket of sick time per year extended paid time for medical, parental and military leave
  • Holiday pay
  • Voluntary FSA, STD, Accident/Hospital Indemnity insurance
  • Employee product discount

For more information please see https://transparency-in-coverage.uhc.com/
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