| Aspect | Faire | Wholesale Buyer |
|---|
| Credentials | Business license, tax ID, sometimes industry-specific certifications | Business license, tax ID, industry certifications |
| Work Environment | Online platform connecting makers and retailers | Retail stores, showrooms, or online |
| Industry Usage | Used by makers, artisans, and small brands to sell wholesale | Used by retailers to purchase inventory from suppliers |
| Search & Comparison Intent | Looking for wholesale marketplace platforms | Searching for wholesale purchasing options or platforms |
Faire is a wholesale marketplace platform that connects makers with retailers, focusing on simplifying the wholesale buying process. Wholesale Buyers are the retail professionals who purchase products through platforms like Faire or directly from suppliers. While Faire provides the platform, Wholesale Buyers are the users who leverage it to source products for their stores.