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Facebook Conversion Tracking Jobs (NOW HIRING)

Mannix Marketing

Paid Search Strategist

Queensbury, NY · Remote

... Facebook and Instagram), and LinkedIn Ads. * Optimize for conversions, CTR, ROAS, and cost efficiency through ongoing testing and data analysis. * Manage conversion tracking and analytics through ...

Hearth

Principal of Performance Marketing

New York, NY · On-site

$200K - $250K/yr

Own and operate Facebook Ads and Google Ads end-to-end - campaign strategy, audience targeting, bid ... Set up and maintain conversion tracking, pixel implementation, and attribution infrastructure - you ...

Mannix Marketing

Paid Search Strategist

$83K - $96K/yr

... Facebook and Instagram), and LinkedIn Ads. * Optimize for conversions, CTR, ROAS, and cost efficiency through ongoing testing and data analysis. * Manage conversion tracking and analytics through ...

Mannix Marketing

Paid Search Strategist

Queensbury, NY · Remote

... Facebook and Instagram), and LinkedIn Ads. * Optimize for conversions, CTR, ROAS, and cost efficiency through ongoing testing and data analysis. * Manage conversion tracking and analytics through ...

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

... conversion tracking. The ability to communicate complex strategies and provide data-driven ... Facebook, Instagram, TikTok, LinkedIn, etc * Strong project and performance management skills ...

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

$25K - $50K/mo

... conversion tracking. The ability to communicate complex strategies and provide data-driven ... Facebook, Instagram, TikTok, LinkedIn, etc * Strong project and performance management skills ...

Hearth

Growth Engineer

Manhattan, NY · On-site

$90K - $121K/yr

Own and operate Facebook Ads and Google Ads end-to-end -- campaign strategy, audience targeting ... Set up and maintain conversion tracking, pixel implementation, and attribution infrastructure ...

Pavago

Paid Ads Specialist

... Meta (Facebook/Instagram), LinkedIn, and other platforms. This is a hands-on role where you'll ... Strong understanding of PPC metrics, attribution models, and conversion tracking * Hands-on ...

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Facebook Conversion Tracking information

What skills and qualifications are needed for Facebook conversion tracking?

To excel as a Facebook Conversion Tracking Specialist, you need a solid understanding of digital marketing analytics, Facebook Ads Manager, and pixel implementation, often supported by experience in e-commerce or digital advertising. Familiarity with tools like Facebook Pixel, Google Tag Manager, and certifications in Facebook Blueprint or Google Analytics are highly valuable. Strong attention to detail, analytical thinking, and effective communication enable specialists to optimize campaigns and report results clearly. These skills ensure accurate tracking, actionable insights, and high-performing advertising strategies that drive business growth.

What are common challenges in implementing Facebook conversion tracking, and how can they be addressed?

One common challenge in Facebook Conversion Tracking roles is ensuring accurate data collection across different devices and platforms, especially with increasing privacy regulations and browser restrictions. To address this, it's essential to stay updated on Facebook's latest tracking solutions, such as the Conversions API, and collaborate closely with web developers to implement robust tracking setups. Additionally, testing and validating events regularly helps identify discrepancies early, ensuring reliable performance measurement and campaign optimization.

What is the difference between Facebook Conversion Tracking vs Facebook Ads Manager?

FeatureFacebook Conversion TrackingFacebook Ads Manager
PurposeTracks and measures user actions after ad interactionsCreates, manages, and optimizes ad campaigns
FunctionalityAnalyzes conversion data from pixels and eventsSets targeting, budgets, and ad creatives
UsageUsed within Ads Manager for performance insightsCore platform for campaign management

Facebook Conversion Tracking focuses on measuring the effectiveness of ads by tracking user actions, while Facebook Ads Manager is the platform used to create, manage, and optimize those ads. Both are essential for successful advertising campaigns, with Conversion Tracking providing data insights and Ads Manager handling campaign execution.

What is Facebook conversion tracking?

Facebook conversion tracking is a tool used by digital marketing professionals to measure the effectiveness of advertising campaigns on Facebook. It involves placing a pixel on a website to track user actions, such as purchases or sign-ups, and helps optimize ad performance by providing data on conversions. This skill is essential for roles managing Facebook ads and analyzing campaign success.
Infographic showing various Facebook Conversion Tracking job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 86% Full Time, 10% Part Time, 1% Temporary, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution.

Paid Search Strategist

Queensbury, NY • Remote

Mannix Marketing
Marketing • 11 - 50 employees
Learn more about Mannix Marketingexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 7 days ago

Job description

Paid Search StrategistRemote I Full-Time I $70k - $80k Depending on Experience 
About Mannix Marketing

Mannix Marketing is a digital marketing agency with 30 years of experience (yes, we’re older than Google!) in helping businesses thrive online. We provide comprehensive digital marketing solutions, including website design, SEO, social media marketing, content creation, and paid advertising strategies. Headquartered in Upstate New York and operating as a fully remote team, we pride ourselves on our consultative approach.

About the Role

We are looking for a PPC Strategist who can own paid media from strategy through execution. This is a full-time remote role working across a range of client accounts in industries like boat dealers, senior living, tourism, manufacturing, and non-profits. If you've spent time managing the same accounts on repeat, this is a different kind of seat. Our client mix is genuinely varied, and the work reflects that. Clients are primarily small- to mid-sized businesses, which means you're building real relationships and making decisions that actually move the needle for them, rather than waiting on approvals from six layers of stakeholders. You'll manage campaigns across Google, Microsoft, Meta, and LinkedIn, with full ownership of performance outcomes, including directing contractors and using AI tools to support execution. Strong client-facing skills are essential, as you'll work closely with account managers and communicate directly with clients on a regular basis. 

What You’ll Do

  • Lead client meetings, deliver performance updates, and maintain ongoing communication to build strong, consultative relationships.

  • Own campaign strategy end-to-end, directing contractors and leveraging AI tools to support execution and implementation.

  • Develop and manage paid advertising campaigns across Google Ads, Microsoft Ads, Meta (Facebook and Instagram), and LinkedIn Ads.

  • Optimize for conversions, CTR, ROAS, and cost efficiency through ongoing testing and data analysis.

  • Manage conversion tracking and analytics through Google Tag Manager, Google Analytics, and platform pixels.

  • Partner with account managers and clients to ensure campaigns are aligned with business goals.

  • Stay current on platform updates, algorithm changes, and emerging PPC trends.

What We’re Looking For

  • 3+ years of hands-on experience managing PPC campaigns for small-to-mid-sized businesses across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn.

  • Proven experience in a client-facing role, with the ability to build relationships, lead meetings, and communicate PPC performance clearly to non-technical stakeholders.

  • Strong copy-writing skills with the ability to write ad creative that converts.

  • Proficiency in conversion tracking, audience segmentation, and re-targeting strategies.

  • Ability to analyze campaign data and translate it into clear recommendations.

  • Experience managing client accounts across multiple industries.

  • Comfortable working independently in a remote environment while staying aligned with team strategy.

  • Must be located within the continental United States.

  • Must be legally authorized to work in the U.S. without employer sponsorship, now or in the future.

What We Offer

We want this to be a place where you can do your best work and feel good about where you work. Here’s what comes with the role:

  • Health, dental, and vision insurance

  • Simple IRA with a 3% dollar-for-dollar company match

  • Paid time off starting at 12 days per year and increasing with tenure, up to 30 days for long-term team members

  • Flex time available for life appointments and personal needs 

  • 9 paid holidays, with the option to swap for a cultural or religious holiday that matters to you

  • Fully remote, work from wherever you do your best thinking

  • HeyTaco peer recognition program is a small but genuine way teammates appreciate each other

Apply