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Facebook Conversion Tracking Jobs (NOW HIRING)

Geektownusa

Paid Ads Strategist

Pontiac, MI · On-site

$81K - $93K/yr

... Meta Ads (Facebook/Instagram) * Develop platform‑specific ad strategies tailored to client ... Create and implement tracking strategies (pixels, conversion events, UTMs, GA4 goals) * Stay up to ...

Healy World

Global Paid Media Specialist

Louisville, CO · On-site

$75K - $90K/yr

Meta Ads (Facebook & Instagram) * Additional relevant paid channels as needed * Develop localized ... Ensure proper tracking and attribution setup (GA4, GTM, conversion events, offline conversion ...

Gaia

Global Paid Media Specialist

Louisville, CO · On-site

$75K - $90K/yr

Meta Ads (Facebook & Instagram) * Additional relevant paid channels as needed * Develop localized ... Ensure proper tracking and attribution setup (GA4, GTM, conversion events, offline conversion ...

Petersen Automotive Museum

Marketing Manager

Boston, MA · On-site

Manage advertising across Meta (Facebook & Instagram), Google Ads (Search, Display, Performance Max ... conversion tracking, ROAS analysis, and monthly performance reporting. Email Marketing & Customer ...

Digible, Inc

Digital Media Campaign Manager

Denver, CO · On-site

A minimum of 3+ years of paid media experience managing campaigns with Google, Bing, and facebook * Must be able to accurately set up conversion tracking to ensure attribution; specifically call and ...

Digible, Inc.

Digital Media Campaign Manager

Denver, CO · Remote

A minimum of 3+ years of paid media experience managing campaigns with Google, Bing, and facebook * Must be able to accurately set up conversion tracking to ensure attribution; specifically call and ...

Mannix Marketing

Paid Search Strategist

Queensbury, NY · Remote

$82K - $94K/yr

... Facebook and Instagram), and LinkedIn Ads. * Optimize for conversions, CTR, ROAS, and cost efficiency through ongoing testing and data analysis. * Manage conversion tracking and analytics through ...

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Facebook Conversion Tracking information

What skills and qualifications are needed for Facebook conversion tracking?

To excel as a Facebook Conversion Tracking Specialist, you need a solid understanding of digital marketing analytics, Facebook Ads Manager, and pixel implementation, often supported by experience in e-commerce or digital advertising. Familiarity with tools like Facebook Pixel, Google Tag Manager, and certifications in Facebook Blueprint or Google Analytics are highly valuable. Strong attention to detail, analytical thinking, and effective communication enable specialists to optimize campaigns and report results clearly. These skills ensure accurate tracking, actionable insights, and high-performing advertising strategies that drive business growth.

What are common challenges in implementing Facebook conversion tracking, and how can they be addressed?

One common challenge in Facebook Conversion Tracking roles is ensuring accurate data collection across different devices and platforms, especially with increasing privacy regulations and browser restrictions. To address this, it's essential to stay updated on Facebook's latest tracking solutions, such as the Conversions API, and collaborate closely with web developers to implement robust tracking setups. Additionally, testing and validating events regularly helps identify discrepancies early, ensuring reliable performance measurement and campaign optimization.

What is the difference between Facebook Conversion Tracking vs Facebook Ads Manager?

FeatureFacebook Conversion TrackingFacebook Ads Manager
PurposeTracks and measures user actions after ad interactionsCreates, manages, and optimizes ad campaigns
FunctionalityAnalyzes conversion data from pixels and eventsSets targeting, budgets, and ad creatives
UsageUsed within Ads Manager for performance insightsCore platform for campaign management

Facebook Conversion Tracking focuses on measuring the effectiveness of ads by tracking user actions, while Facebook Ads Manager is the platform used to create, manage, and optimize those ads. Both are essential for successful advertising campaigns, with Conversion Tracking providing data insights and Ads Manager handling campaign execution.

What is Facebook conversion tracking?

Facebook conversion tracking is a tool used by digital marketing professionals to measure the effectiveness of advertising campaigns on Facebook. It involves placing a pixel on a website to track user actions, such as purchases or sign-ups, and helps optimize ad performance by providing data on conversions. This skill is essential for roles managing Facebook ads and analyzing campaign success.
Infographic showing various Facebook Conversion Tracking job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 86% Full Time, 10% Part Time, 1% Temporary, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution.

Digital Media Specialist (Remote)

Chesterbrook, PA • Remote

DMW
See more jobs at DMWexternal

Full-time

Re-posted 27 days ago

Job description

Our Opportunity

DMW is growing—and we’re expanding our team!

We’re seeking an experienced Digital Media Specialist to drive success for our existing clients and anticipated client growth in 2026. This role is ideal for a hands-on digital marketer who thrives in a fast-paced, collaborative agency environment.

What You’ll Be Doing

The Digital Media Specialist works cross-functionally across the organization to lead the day-to-day strategy and execution of digital marketing initiatives for key client accounts.

  • Plan, execute, and optimize digital media campaigns across search engine marketing (SEM), paid social, and display
  • Manage day-to-day campaign performance, optimization, and budget pacing
  • Set up, configure, and maintain reporting through Google Analytics (GA), including conversion tracking, pageview analysis, and event-level tracking
  • Scope and lead implementation of third-party analytics and management tools, including Google Analytics, Google Tag Manager, Facebook Ads Manager, Crazy Egg, and others
  • Assist in the development of creative briefs; collaborate on creative production and build distribution strategies including contextual placement, targeted buys, retargeting, and search remarketing
  • Provide ongoing performance reporting for digital media campaigns; prepare and present insights and results to clients
  • Develop and execute A/B and multivariate testing programs across banner creative, ad copy, and email subject lines
  • Develop and present strategic digital media plans to clients and internal agency teams
  • Collaborate with internal teams including account services, creative, media planning, data analytics, and production to deliver digital initiatives