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Facebook Conversion Tracking Jobs (NOW HIRING)

Mannix Marketing

PPC Strategist

... Facebook and Instagram), and LinkedIn Ads. * Optimize for conversions, CTR, ROAS, and cost efficiency through ongoing testing and data analysis. * Manage conversion tracking and analytics through ...

Digible, Inc.

Digital Media Campaign Manager

Denver, CO · Remote

A minimum of 3+ years of paid media experience managing campaigns with Google, Bing, and facebook * Must be able to accurately set up conversion tracking to ensure attribution; specifically call and ...

Digible, Inc

Digital Media Campaign Manager

Denver, CO · On-site

A minimum of 3+ years of paid media experience managing campaigns with Google, Bing, and facebook * Must be able to accurately set up conversion tracking to ensure attribution; specifically call and ...

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

$25K - $50K/mo

... conversion tracking. The ability to communicate complex strategies and provide data-driven ... Facebook, Instagram, TikTok, LinkedIn, etc * Strong project and performance management skills ...

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Facebook Conversion Tracking information

What are the key skills and qualifications needed to thrive as a Facebook Conversion Tracking Specialist, and why are they important?

To excel as a Facebook Conversion Tracking Specialist, you need a solid understanding of digital marketing analytics, Facebook Ads Manager, and pixel implementation, often supported by experience in e-commerce or digital advertising. Familiarity with tools like Facebook Pixel, Google Tag Manager, and certifications in Facebook Blueprint or Google Analytics are highly valuable. Strong attention to detail, analytical thinking, and effective communication enable specialists to optimize campaigns and report results clearly. These skills ensure accurate tracking, actionable insights, and high-performing advertising strategies that drive business growth.

What is Facebook Conversion Tracking?

Facebook Conversion Tracking is a tool that allows businesses and advertisers to monitor the actions people take after viewing or interacting with their Facebook ads. By using the Facebook Pixel or other tracking tools, you can measure how effective your ads are at driving key outcomes such as purchases, sign-ups, or other valuable actions on your website or app. This data helps optimize ad campaigns, target audiences better, and improve return on investment. Setting up conversion tracking is essential for understanding which ads are driving real business results.

What are some common challenges faced when implementing Facebook Conversion Tracking, and how can they be addressed?

One common challenge in Facebook Conversion Tracking roles is ensuring accurate data collection across different devices and platforms, especially with increasing privacy regulations and browser restrictions. To address this, it's essential to stay updated on Facebook's latest tracking solutions, such as the Conversions API, and collaborate closely with web developers to implement robust tracking setups. Additionally, testing and validating events regularly helps identify discrepancies early, ensuring reliable performance measurement and campaign optimization.

What is the difference between Facebook Conversion Tracking vs Facebook Ads Manager?

FeatureFacebook Conversion TrackingFacebook Ads Manager
PurposeTracks and measures user actions after ad interactionsCreates, manages, and optimizes ad campaigns
FunctionalityAnalyzes conversion data from pixels and eventsSets targeting, budgets, and ad creatives
UsageUsed within Ads Manager for performance insightsCore platform for campaign management

Facebook Conversion Tracking focuses on measuring the effectiveness of ads by tracking user actions, while Facebook Ads Manager is the platform used to create, manage, and optimize those ads. Both are essential for successful advertising campaigns, with Conversion Tracking providing data insights and Ads Manager handling campaign execution.

Infographic showing various Facebook Conversion Tracking job openings in the United States as of May 2026, with employment types broken down into 1% Internship, 1% As Needed, 72% Full Time, 14% Part Time, 3% Temporary, and 9% Contract. Highlights an 88% Physical, 2% Hybrid, and 10% Remote job distribution.

Digital Marketing & Growth Manager

Smith Clinesmith LLP

Dallas, TX • On-site

$90K/yr

Full-time

This job post has expired 1 day ago. Applications are no longer accepted.

Job description

Digital Marketing & Growth Manager

At Smith Clinesmith, we believe there is a "Third Way" in the legal profession — building a career where you can do well financially while doing meaningful work that genuinely helps people.

We are a nationally recognized plaintiffs' litigation firm focused on nursing home abuse and neglect cases. Our mission is simple: protect vulnerable people, hold corporations accountable, and deliver justice for families.

We are looking for a high-level Digital Marketing & Growth Manager to oversee and optimize our paid advertising, social media presence, and digital lead generation efforts across multiple markets. This is not an entry-level marketing position. We are looking for someone who understands performance marketing, data, creative strategy, and how to generate measurable case acquisition results.

Responsibilities

  • Manage and optimize PPC campaigns across Google Ads and related platforms
  • Build, manage, and scale Facebook and Instagram advertising campaigns
  • Oversee social media strategy and content execution
  • Monitor campaign analytics, KPIs, and ROI
  • Coordinate with intake and leadership teams to improve lead quality and conversion
  • Create and test ad copy, landing pages, and creative concepts
  • Develop retargeting and audience segmentation strategies
  • Manage relationships with outside vendors, media buyers, and creative partners when needed
  • Stay current on digital marketing trends, platform changes, and best practices

Qualifications

  • Experience managing PPC and paid social campaigns with real budget responsibility
  • Strong understanding of Meta Ads Manager and Google Ads
  • Experience with conversion tracking, analytics, and reporting
  • Understanding of lead generation funnels and performance optimization
  • Strong communication and organizational skills
  • Ability to work independently and move quickly
  • Experience in legal marketing or other high-value lead generation industries is a major plus

Compensation $90,000 About Smith Clinesmith

What We Offer

  • Competitive salary based on experience
  • Performance bonuses tied to results
  • Opportunity to help build a nationally recognized litigation brand
  • Direct access to leadership and strategic decision-making
  • A fast-moving, entrepreneurial environment
  • Meaningful work that makes a real difference in people's lives

If you are someone who thrives on growth, performance, creativity, and accountability — and you want to be part of a mission-driven law firm redefining plaintiffs' litigation — we would like to hear from you.

Apply