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Facebook Conversion Tracking Jobs (NOW HIRING)

Clients Blackbox, Inc.

Facebook Ads Manager

$33.75 - $46.25/hr

... aka Facebook Ads Manager) who owns their accounts end to end. The Opportunity This is not an ... Set up tracking, pixels, and conversion events * Configure Calendly integrations, Zapier ...

Advisors Excel

Digital Marketing Associate

Lenexa, KS · On-site

Experience with Meta (Facebook) Ads platform for creating and managing paid digital advertising ... Knowledge of conversion tracking (pixels, CAPI, attribution models) * 1-2 years of experience in ...

That Company

Meta Ads Consultant

Fruitland Park, FL · On-site

$40/hr

This role will primarily focus on Meta advertising, including Facebook and Instagram campaigns ... Knowledge of eCommerce, retargeting, conversion tracking, audience building, and funnel strategy ...

That Company

Meta Ads Consultant

Fruitland Park, FL · Remote

This role will primarily focus on Meta advertising, including Facebook and Instagram campaigns ... Knowledge of eCommerce, retargeting, conversion tracking, audience building, and funnel strategy ...

DMW

Digital Media Specialist (Remote)

Wayne, PA · Remote

... including conversion tracking, pageview analysis, and event-level tracking * Scope and lead ... Facebook Ads Manager, Crazy Egg, and others * Assist in the development of creative briefs ...

AEG

Digital Coordinator

Lancaster, CA · On-site

$45K - $50K/yr

... Facebook, X/Twitter, YouTube) * Ability to analyze data, optimize campaigns, and drive measurable results * Experience with conversion tracking and performance reporting * Strong writing and copy ...

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Facebook Conversion Tracking information

What are the key skills and qualifications needed to thrive as a Facebook Conversion Tracking Specialist, and why are they important?

To excel as a Facebook Conversion Tracking Specialist, you need a solid understanding of digital marketing analytics, Facebook Ads Manager, and pixel implementation, often supported by experience in e-commerce or digital advertising. Familiarity with tools like Facebook Pixel, Google Tag Manager, and certifications in Facebook Blueprint or Google Analytics are highly valuable. Strong attention to detail, analytical thinking, and effective communication enable specialists to optimize campaigns and report results clearly. These skills ensure accurate tracking, actionable insights, and high-performing advertising strategies that drive business growth.

What is Facebook Conversion Tracking?

Facebook Conversion Tracking is a tool that allows businesses and advertisers to monitor the actions people take after viewing or interacting with their Facebook ads. By using the Facebook Pixel or other tracking tools, you can measure how effective your ads are at driving key outcomes such as purchases, sign-ups, or other valuable actions on your website or app. This data helps optimize ad campaigns, target audiences better, and improve return on investment. Setting up conversion tracking is essential for understanding which ads are driving real business results.

What are some common challenges faced when implementing Facebook Conversion Tracking, and how can they be addressed?

One common challenge in Facebook Conversion Tracking roles is ensuring accurate data collection across different devices and platforms, especially with increasing privacy regulations and browser restrictions. To address this, it's essential to stay updated on Facebook's latest tracking solutions, such as the Conversions API, and collaborate closely with web developers to implement robust tracking setups. Additionally, testing and validating events regularly helps identify discrepancies early, ensuring reliable performance measurement and campaign optimization.

What is the difference between Facebook Conversion Tracking vs Facebook Ads Manager?

FeatureFacebook Conversion TrackingFacebook Ads Manager
PurposeTracks and measures user actions after ad interactionsCreates, manages, and optimizes ad campaigns
FunctionalityAnalyzes conversion data from pixels and eventsSets targeting, budgets, and ad creatives
UsageUsed within Ads Manager for performance insightsCore platform for campaign management

Facebook Conversion Tracking focuses on measuring the effectiveness of ads by tracking user actions, while Facebook Ads Manager is the platform used to create, manage, and optimize those ads. Both are essential for successful advertising campaigns, with Conversion Tracking providing data insights and Ads Manager handling campaign execution.

Infographic showing various Facebook Conversion Tracking job openings in the United States as of May 2026, with employment types broken down into 1% Internship, 1% As Needed, 72% Full Time, 14% Part Time, 3% Temporary, and 9% Contract. Highlights an 88% Physical, 2% Hybrid, and 10% Remote job distribution.
Senior Paid Media Manager (Google Ads, Hotel Ads & Meta)

Senior Paid Media Manager (Google Ads, Hotel Ads & Meta)

Method Co.

Philadelphia, PA • On-site

$124K - $129K/yr

Full-time

Posted 17 days ago

Job description

Senior Paid Media Manager (Google Ads, Hotel Ads & Meta)
Focus: Google & Meta | Direct Revenue Focus
About Method Co.
Method Co. is a boutique hospitality company that develops, designs, and operates a portfolio of hotels, restaurants, and apartment-style accommodations across the country. With a focus on culturally relevant and design-driven experiences, Method Co. creates spaces that blend thoughtful service, elevated design, and a deep sense of place.
About The Role:
Method Co is seeking a hands-on Senior Paid Media Manager (Google Ads, Hotel Ads & Meta) to lead execution and optimization of paid media campaigns across our portfolio of hotels and food & beverage concepts. This role is focused on driving direct revenue through highly efficient, well-structured campaigns across Google Ads and Meta platforms, while ensuring accurate tracking, attribution, and performance reporting. This is a highly executional role. The ideal candidate is both strategic and deeply hands-on. This candidate will actively build campaigns, troubleshoot tracking, and continuously optimize performance based on data.
Core Responsibilities:
Paid Media Strategy & Execution (Primary Focus)
Own day-to-day execution and optimization of paid media campaigns across:
Google Ads (Search, Performance Max, Remarketing)
Meta Ads (Facebook, Instagram)
Build, launch, and manage campaigns directly within platforms
Develop campaign structures, keyword strategies, and audience targeting
Write and test ad copy and messaging
Monitor performance and continuously optimize for ROAS, CPA, IS% and revenue growth
Manage budget pacing and allocation across campaigns and properties
Tracking, Attribution & Technical Setup
Own implementation and QA of tracking across platforms:
Meta Pixel
Google Ads conversion tracking
GA4 + Google Tag Manager (GTM)
Ensure accurate conversion tracking and attribution across all campaigns
Troubleshoot tracking issues (pixel firing, event duplication, attribution gaps)
Maintain UTM governance and consistency across campaigns
Partner with developers or vendors as needed for advanced tracking implementations
Performance Analysis & Reporting
Analyze campaign performance and identify opportunities for optimization
Build and maintain reporting dashboards (GA4, Looker Studio, internal platform reporting)
Report on key metrics including ROAS, CPA, conversion rate, and revenue
Translate data into clear insights and actionable recommendations
Creative & Landing Page Collaboration
Partner with internal creative team to develop high-performing ad assets
Provide clear creative briefs based on performance insights
Identify winning creative and messaging and guide iterations
Collaborate on landing page strategy to improve conversion rates
Cross-Functional Collaboration
Work closely with marketing, creative, and operations teams to align campaigns with business goals
Coordinate with external vendors or agencies when needed
Stay current on platform updates, industry trends, and new opportunities in paid media
Qualifications
5-8 years of experience in performance marketing or paid media
Strong hands-on experience with:
Google Ads (Search & Performance Max required)
Meta Ads (Facebook & Instagram)
Experience implementing and managing tracking via GA4 and GTM
Strong understanding of attribution, conversion tracking, and data accuracy
Proven ability to manage budgets and drive measurable revenue growth
Strong analytical skills with ability to interpret data and optimize campaigns
Experience writing ad copy and guiding creative strategy
Comfortable working in a fast-paced, multi-brand environment
Hospitality or booking-driven business experience is a plus
Nice to Have
Experience with Google Hotel Ads or metasearch platforms
Familiarity with HubSpot or CRM platforms
Basic understanding of SEO (collaborative, not ownership)
Experience with booking engines or e-commerce platforms

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