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Facebook Ad Jobs in Reston, VA (NOW HIRING)

US Electrical Services

Loader - Landover, MD

Hyattsville, MD · On-site

$17.75 - $23.25/hr

Back 17d Loader #26-399 Landover, Maryland, United States Apply X Facebook LinkedIn Email Copy ... Company-paid Life Insurance + (AD&D) * Supplemental Life Insurance * Short and Long Term Disability

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All JobsFacebook Ad JobsFacebook Ad Jobs in Reston, VA

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See Reston, VA salary details

$38.5K

$122.1K

$154K

How much do facebook ad jobs pay per year?

As of Jul 18, 2026, the average yearly pay for facebook ad in Reston, VA is $122,123.00, according to ZipRecruiter salary data. Most workers in this role earn between $91,000.00 and $147,200.00 per year, depending on experience, location, and employer.

What is a Facebook Ad job?

A Facebook Ad job involves creating, managing, and optimizing paid advertising campaigns on Facebook and its associated platforms like Instagram. Professionals in this role use Facebook Ads Manager to target specific audiences, set budgets, design creative content, and analyze campaign performance. The goal is to drive engagement, website traffic, leads, or sales based on business objectives.

What are the key skills and qualifications needed to thrive in the Facebook Ad position, and why are they important?

To excel as a Facebook Ads Specialist, candidates need expertise in digital marketing strategies, data analysis, and campaign management, often supported by a degree in marketing or a related field. Familiarity with Facebook Ads Manager, analytics tools like Google Analytics, and relevant certifications such as Facebook Blueprint are highly advantageous. Strong communication, creativity, and adaptability are outstanding soft skills for success in this dynamic environment. These abilities are crucial for optimizing ad performance, aligning with client goals, and staying ahead in the fast-evolving world of social media advertising.

What are some common challenges faced by Facebook Ads Specialists on a day-to-day basis?

Facebook Ads Specialists often navigate challenges such as adapting to frequent platform updates, managing multiple campaigns with different objectives, and staying compliant with evolving ad policies. They must continuously monitor ad performance, troubleshoot any declines or issues, and adjust targeting and creative elements to achieve optimal results. Balancing client expectations with realistic outcomes and analyzing complex data for actionable insights are also key aspects of the role. These challenges make the position both demanding and rewarding for professionals eager to learn and innovate.

What are popular job titles related to Facebook Ad jobs in Reston, VA? For Facebook Ad jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Facebook Ad jobs in Reston, VA look for? The top searched job categories for Facebook Ad jobs in Reston, VA are:
What cities near Reston, VA are hiring for Facebook Ad jobs? Cities near Reston, VA with the most Facebook Ad job openings:
Facebook Ad jobs near you
Infographic showing various Facebook Ad job openings in Reston, VA as of July 2026, with employment types broken down into 17% Internship, 66% Full Time, and 17% Temporary. Highlights an 83% In-person, and 17% Remote job distribution, with an average salary of $122,123 per year, or $58.7 per hour.
Director of Digital Advertising (On Site - Washington, DC)

Director of Digital Advertising (On Site - Washington, DC)

Rational 360

Washington, DC • On-site

Full-time

Posted 12 days ago

Job description

Rational 360 is hiring a Director of Digital Advertising to help lead and manage the firm's digital advertising campaigns. Candidates must have experience managing paid digital promotion, be well-versed in online and social media communications, and ideally will have experience in agency or public affairs settings. Candidates must be eager to work in a fast-paced environment and able to manage a diverse workload.

In this role, you will help develop and oversee the digital strategy for client accounts, including acquisition and activation ads, education and persuasion ads, online fundraising, and social media. Directors engage in daily client consultation, strategy development, and high-level management of media relations campaigns.

About Rational 360 

Rational 360 is a full-service strategic communications and digital company that helps organizations win in high-stakes public affairs, corporate communications, and reputation management. We combine data-driven insights, creative storytelling, and cutting-edge technology to deliver results for clients across industries. Our team is collaborative, entrepreneurial, and driven by impact.

With a staff of approximately 120 and growing, Rational 360 is partially employee-owned and deeply invested in professional development, mentorship, and career advancement. Our teams work at the forefront of strategic communications, public policy, and media engagement across a wide variety of sectors.

Requirements

  • 5+ years of experience executing digital campaigns, with at least 3+ years in a dedicated digital advertising role
  • Hands-on-keyboard experience with the following advertising platforms: Meta (Facebook + Instagram), X (Twitter), Google Ads, LinkedIn, Stackadapt, Simpli.fi, Liveramp, or other programmatic platforms
  • Experience in in multiple aspects of digital campaign management including creative development, campaign setup, ad trafficking, optimizations, and reporting & analysis
  • Experience managing ad campaigns with different goals, including acquisition, fundraising, persuasion, education, and traditional marketing
  • Experience working alongside client teams to develop multi-channel campaigns to help meet short-term and long-term advocacy and fundraising goals across various digital platforms (email, social media, SMS, and websites)
  • Ability to manipulate and analyze data in reporting systems such as Excel
  • Strong attention to detail, with the ability to handle multiple projects simultaneously
  • Willingness to learn new skills and strategies, both in professional development and experiential settings
  • Ability to set client-specific goals and drive toward them
  • Ability to work both independently as well as part of a close-knit team
  • Excellent verbal and written communication skills
  • Proven ability to develop creative, strategic digital solutions to communications challenges
  • Experience managing clients and/or project teams
  • Bachelor's Degree

Benefits

Why Join Rational 360? 

  • Collaborative, mission-driven team environment 
  • Exposure to high-impact work across public affairs, communications, and digital 
  • Competitive compensation and benefits 
  • Hybrid work model with flexibility- this role will be required to adhere to our hybrid work policy which requires employees to work in-person from our HQ located in downtown DC on Mondays, Wednesdays, and Thursdays

Salary range for this role is 82,500 to 98,000 USD annually.

This role is not eligible for visa sponsorship. Applicants must be authorized to work in the U.S. without sponsorship now or in the future.

Rational 360 is an equal opportunity employer. We value diversity and are committed to building an inclusive workplace.

Apply