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Manager Digital Ad Operations Jobs in Reston, VA

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Manager Digital Ad Operations information

See Reston, VA salary details

$66.6K

$77.4K

$95.7K

How much do manager digital ad operations jobs pay per year?

As of Aug 8, 2026, the average yearly pay for manager digital ad operations in Reston, VA is $77,376.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,700.00 and $78,000.00 per year, depending on experience, location, and employer.

What is the difference between Manager Digital Ad Operations vs Digital Advertising Specialist?

AspectManager Digital Ad OperationsDigital Advertising Specialist
ResponsibilitiesOversees ad campaigns, manages teams, ensures campaign performance, and coordinates with clients and vendors.Executes ad campaigns, optimizes ads, and analyzes performance metrics under supervision.
Required SkillsProject management, leadership, data analysis, knowledge of ad platforms.Ad platform proficiency, analytical skills, campaign setup.
CertificationsGoogle Ads, programmatic advertising certifications often preferred.Google Ads certification, basic digital marketing certifications.
Work EnvironmentTypically in an office setting, managing teams and client accounts.Often in an office or remote, focused on campaign execution.

The Manager Digital Ad Operations role involves overseeing entire ad campaigns, managing teams, and ensuring strategic success, while the Digital Advertising Specialist focuses on executing and optimizing individual campaigns. Both roles require familiarity with ad platforms and certifications like Google Ads, but the manager position emphasizes leadership and coordination.

What are the key skills and qualifications needed to thrive as a manager digital ad operations?

To thrive as a Manager Digital Ad Operations, you need expertise in digital advertising platforms, campaign management, and data analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with ad servers (such as Google Ad Manager), DSPs, trafficking tools, and industry certifications like IAB Digital Media Buying & Planning are highly valued. Strong leadership, problem-solving, and communication skills help you manage teams, optimize processes, and coordinate with clients and stakeholders. These skills ensure seamless ad delivery, maximize campaign performance, and drive business growth in a fast-paced digital environment.

What are some common challenges faced by a manager digital ad operations, and how can they be effectively addressed?

One of the main challenges in a Manager Digital Ad Operations role is ensuring seamless coordination between sales, creative, and technical teams to deliver campaigns on time and within budget. Managing multiple campaigns across various platforms can create pressure to resolve technical issues quickly and maintain high-quality standards. Staying updated with industry changes, such as evolving ad technologies and compliance requirements, is also crucial. Building strong communication channels, leveraging project management tools, and investing in continuous learning can help address these challenges and foster a productive work environment.

What is a manager digital ad operations?

A Manager, Digital Ad Operations is responsible for overseeing the execution, optimization, and performance of digital advertising campaigns across various platforms. They coordinate with sales, marketing, and creative teams to ensure ads are delivered effectively and meet client objectives. Their role includes managing ad trafficking, troubleshooting delivery issues, analyzing campaign data, and implementing strategies to maximize ROI. Additionally, they often supervise a team of ad operations specialists and ensure compliance with industry standards and client requirements.
What cities near Reston, VA are hiring for Manager Digital Ad Operations jobs? Cities near Reston, VA with the most Manager Digital Ad Operations job openings:
Manager Digital Ad Operations jobs near you
Infographic showing various Manager Digital Ad Operations job openings in Reston, VA as of June 2026, with employment types broken down into 1% As Needed, 92% Full Time, 5% Part Time, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $77,376 per year, or $37.2 per hour.

Digital Media Sales Planner - Advertising Client Services - Media Publishing

The Consortium, Inc.

Washington, DC • On-site

$90K - $100K/yr

Full-time

Re-posted 2 days ago

Job description

The Digital Campaign Manager, will report into the Director of Advertising Client Services, and provide sales-oriented leadership for the Advertising Client Services team. This individual will be responsible for leading the development of all Sales Proposal Development/RFP Responses ensuring that proposals are strategic, tightly aligned with client strategy, designed to maximize revenue capture, and delivered on time; in addition to managing delivery of over $31.5MM in digital advertising revenue. This individual will play a critical role in ensuring that digital advertising campaigns are successful in order to drive incremental revenue through renewal and upsell business. This role is client-facing and will develop strong relationships with advertising clients and Media Sales. Clients will include top-tier online advertisers running multi-million dollar campaigns with major brand companies. This individual will play a strategic role in growing the online advertising business by developing innovative solutions for clients, identifying revenue opportunities, and providing proactive campaign management.
Key Responsibilities
  • Act as Advertising Client Services Primary liaison for pre & post-sales support for Sales team and primary escalation point for Advertising Client Services
  • Lead development of Sales Proposal Development/RFP Responses required to meet annual revenue targets.
  • Deliver proposals that are strategic, tightly aligned with client strategy, designed to maximize revenue capture, and delivered on time.
  • Support complete delivery of digital ad campaigns, including campaign launch and execution, measurement/reporting, and results analysis
  • Work with Media Sales and Ad Ops to optimize campaigns to deliver high performance and deliver reporting and analysis that is insightful and helps drive renewal and upsell business.
  • Act as client advocate and liaison to Ad Ops team to structure and execute digital media campaigns and performance reporting.
  • Provide marketplace insights to drive the development of new advertising products in partnership with Digital Ad Services team.
  • Maintain professional communication with internal and external clients and act as primary escalation POC for any issues
  • Oversee pacing and optimization to ensure each campaign is a success
  • Build and establishes deep external client relationships at multiple levels
  • Become the authority on client's campaign objectives
  • Establish, track, and report on key performance indicators for continued account development and growth
  • Maintain professional communication with clients regarding items needed for advertising trafficking
  • Review pacing, recommend and implement optimizations to ensure each campaign is a success
  • Prioritize workflow and overall digital campaign management workload to ensure all tasks are completed in a timely manner

Minimum Requirements
  • Bachelor's degree
  • 5+ years sales/client service/account management experience in internet marketing/advertising or a related field
  • 3+ years experience in digital media within a publishing company
  • Working knowledge and understanding of the interactive marketing and advertising ecosystem, technologies, concepts, terms, and tactics
  • Experience with, or exposure to, digital media campaigns, ecommerce, and/or online marketing programs
  • Detail-oriented, but understands the larger picture
  • Multi-tasker - ability to seamlessly manage multiple projects
  • Proactive, forward-thinking, creative problem solver, results-oriented
  • Superb organizational and project/task management skills
  • Strong verbal/written communication skills
  • Exceptional client-facing and presentation skills

For consideration, please submit your resume as a MS Word attachment to careers@consortiuminc.com
The Consortium
"Combining Talent with Technology"
www.consortiuminc.com

Apply