Executive Advertising Clothes Jobs (NOW HIRING)

Company Overview:

GU is the trendsetting sister brand of UNIQLO, originating from the fashion capital of Tokyo. It is the second-largest company in our group and the No. 1 fashion brand in Japan. GU has been leading the way in stylesince launchingits first store in 2006. With over 450 stores globally and locations in China, Taiwan, and Hong Kong, we are expanding our influence and bringing the latest fashion trends overseas to the US.

Our Mission:

At GU, our concept is YOUR FREEDOM - empowering people to express themselves and celebrate individuality through our clothes and style. With trend-driven designs at unbeatable prices, GU is on a mission to become the world's leading apparel company.

Position Overview:

The Digital Performance & Acquisition Manageris responsible fordeveloping, executing, andoptimizingGUUS's digital customer acquisition strategy across owned, earned, and paid media. This role leads performance marketing initiatives spanning Paid Media (SEM, Paid Search, Shopping, Display, Paid Social, Affiliate Advertising), Search Engine Optimization (SEO), and Answer Engine Optimization (AEO/EAO) to drive qualified traffic, customer acquisition, revenue growth, and brand awareness.
This individual willidentifynew opportunities to expand GU's digital presence across traditional search engines and emerging AI-powered search experiences while continuously improving campaign performance, customer engagement, and return on investment.

The ideal candidate is analytical, data-driven, and passionate about digital marketing, with experience managing agency and vendor relationships and presenting strategic insights to leadership. Ifyou'reexcited about building a growing global fashion brand in the U.S.,leveragingemerging technologies, and making a measurable business impact,we'dlove to have U join our GUUS team!

Job Responsibilities:

• Strategically manage GUUS's digital acquisition programs across Paid Search (SEM), Shopping, Display, Paid Social, Search Engine Optimization (SEO), and Answer Engine Optimization (AEO/EAO)and affiliateadvertisingcampaignsensuring acquisition and ROI goals and sales targets are being met

• Flawlessly execute allfacetsof day-to-day campaign management, including keyword strategy, audience targeting, ad copy development and testing, bid management, landing page optimization, shopping feed management, retargeting, and creative performance optimization.

• Develop and execute SEO strategies that improve organic visibility, website traffic, and conversion performance through technical optimization, content recommendations, keyword analysis, and ongoing performance monitoring.

• Partner with internal teams and external agencies tooptimizecontent and digital experiences for emerging AI-powered search platforms and answer engines, helping expand GU's visibility across evolving search experiences.

• Maintainalignment with GU's promotional calendar, merchandising priorities, and businessobjectivesto ensure campaign messaging, content, and media investment support company goals.

• Develop andmaintainreporting across all acquisition channels, providing meaningful analysis of campaign, channel, and customer performance against established ROI and KPI metrics.

• Present campaign performance, customer acquisition trends, and strategic recommendations in an insightful manner that drives informed business decisions and actionable next steps.

• Own seasonal and monthly digital acquisition planning and performance reporting,providingclear business insights, strategic recommendations, and executive-facing presentations to management and cross-functional leadership.

• Continuouslyidentify, evaluate, and implement new testing opportunities, acquisition channels, digital marketing technologies, and optimization strategies that improve performance and customer acquisition.

• Gather insights from campaign and customer data toidentifyemerging trends,anticipateopportunities, and proactively recommend innovative marketing solutions.

• Own relationships with internal cross-functional partners-including Merchandising, Marketing, E-Commerce, CRM, and GlobalHQteams-as well as external agencies, advertising platforms, and technology vendors to ensure successful execution and performance.

• Manage agency and vendor partnerships, holding partners accountable for campaign execution, performance, budget management, and continuous optimization whileidentifyingnew opportunities to maximize return on investment.

• Independently troubleshoot and resolve challenges across paid media, SEO, website performance, and digital acquisition initiatives whilemaintaininga proactive, solution-oriented mindset.

• Activelyparticipatein cross-functional initiatives, contributing digital marketingexpertisethat supports broader business priorities beyond acquisition marketing.

• Stay informed on evolving digital marketing trends, search algorithms, AI-powered search technologies, and advertising platform updates to ensure GUremainscompetitive and continues adopting industry best practices.

• Serve as the subject matter expert on digital acquisition, paid advertising, SEO, and emerging AI search optimization,staying current on industry trends, platform updatesprovidingstrategic guidance to internal stakeholders and external partners.

• Performadditionaldutiesasassigned by management.

Qualifications:

• Bachelor'sdegreerequired.

• Minimum of5-7 years of hands-on digital marketing experience supporting e-commerce businesses, managing large-scale, performance-driven acquisition campaigns on either the client or agency side

• Proven experience developing andoptimizingpaid digital advertising campaigns across Paid Search (SEM), Shopping, Display, Paid Social, and other digital acquisition channels.

• Working knowledge of Search Engine Optimization (SEO); experience supporting or leading SEO strategy and reporting is preferred. Exposure to Answer Engine Optimization (AEO/EAO) or emerging AI-powered search platforms is a plus.

• Experience managing external agencies, media partners, and digital marketing vendors, with the ability to build strong partnerships and hold vendors accountable for performance.

• Strong analytical mindset with the ability to interpret complex data,identifytrends, and translate insights into actionable business recommendations.

• Exceptional communication and presentation skills, with the ability to effectively influence and present results to all levels of management and cross-functional partners.

• Advancedproficiencyin Microsoft Excel, including pivot tables, data analysis, and reporting.

• Familiarity with SQL, relational databases, and statistical analysis techniques is preferred.

• Hands-on experience with Google Analytics (GA4 preferred) or comparable web analytics platforms.

• Experience with paid search management platforms (e.g., Google Ads Editor, Search Ads 360, Microsoft Ads) is preferred.

• Experience working with third-party ad serving, campaign management, or digital advertising platforms is preferred.

• Demonstratedability to manage multiple priorities in a fast-paced, data-driven environment whilemaintainingstrong attention to detail.