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Entry Level Market Research Analyst Jobs in Michigan

Waggoner Financial

Equity Research Analyst

Lansing, MI · On-site

Monitor market developments, economic data, and sector trends relevant to portfolio positioning ... research, investment analysis, or a related field preferred; strong candidates without direct ...

Waggoner Financial

Equity Research Analyst

Lansing, MI · On-site

Monitor market developments, economic data, and sector trends relevant to portfolio positioning ... research, investment analysis, or a related field preferred; strong candidates without direct ...

Pyrovio

Business Analyst

Ann Arbor, MI · On-site +1

Conduct market research and competitive analysis to identify trends, opportunities, and threats. * Support strategic planning by analyzing industry benchmarks, customer needs, and emerging ...

Pyrovio

Business Analyst

Ann Arbor, MI · On-site +1

Conduct market research and competitive analysis to identify trends, opportunities, and threats. * Support strategic planning by analyzing industry benchmarks, customer needs, and emerging ...

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Entry Level Market Research Analyst information

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$20.9K

$68.7K

$152.5K

How much do entry level market research analyst jobs pay per year?

As of Aug 29, 2026, the average yearly pay for entry level market research analyst in Michigan is $68,696.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,900.00 and $77,100.00 per year, depending on experience, location, and employer.

What does an entry level market research analyst do?

The job duties of an entry-level market research analyst are to perform research and analyze consumer behavior, trends, and response to marketing campaigns. In this career, your responsibilities involve working on analysis and data collection as part of a team of researchers. You assist senior researchers with collecting information and data from various sources, including marketplace statistics, focus groups, surveys, and other data sources. You then present the relevant information in a report. An entry-level analyst may be part of a team that shows their findings in writing or during a face-to-face presentation.

What are the key skills and qualifications needed to thrive as an entry level market research analyst?

To thrive as an Entry Level Market Research Analyst, you need strong analytical abilities, quantitative skills, and a relevant bachelor's degree, often in marketing, business, statistics, or a related field. Familiarity with data analysis tools such as Excel, SPSS, or survey platforms, as well as basic knowledge of CRM and data visualization software, is typically required. Attention to detail, critical thinking, and clear communication are crucial soft skills for interpreting data and presenting findings effectively. These skills ensure that analysts can gather accurate insights, support strategic decisions, and add value to business objectives.

What are some common challenges faced by entry level market research analysts, and how can they be overcome?

Entry Level Market Research Analysts often encounter challenges such as interpreting large data sets, learning industry-specific terminology, and balancing multiple project deadlines. To overcome these, it's important to develop strong analytical and organizational skills, seek mentorship from experienced team members, and utilize company-provided training resources. Collaborating closely with other analysts and communicating proactively with supervisors can also help clarify expectations and ensure that findings are accurate and actionable.
More about Entry Level Market Research Analyst jobs

What are the most commonly searched types of Market Research Analyst jobs in Michigan?

The most popular types of Market Research Analyst jobs in Michigan are:

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For Entry Level Market Research Analyst jobs in Michigan, the most frequently searched job titles are:

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Entry Level Market Research Analyst jobs near you
Infographic showing various Entry Level Market Research Analyst job openings in Michigan as of August 2026, with employment types broken down into 85% Full Time, 11% Part Time, and 4% Temporary. Highlights an 89% In-person, 4% Hybrid, and 7% Remote job distribution, with an average salary of $68,696 per year, or $33 per hour.

Marketing Research Analyst

Auto-Owners Insurance

Lansing, MI • On-site

Full-time

Retirement, PTO

Posted 15 days ago

Auto-Owners Insurance rating

9.2

Company rating: 9.2 out of 10

Based on 35 frontline employees who took The Breakroom Quiz

23rd of 315 rated insurance

Job description

A career at Auto-Owners is challenging and rewarding. Our group of caring associates create financial security by helping individuals and businesses make a new start when a loss occurs.
Job Description
We offer a merit-based work-from-home program based on job responsibilities. After initial training in-person, you could have the flexibility of work-from-home time as defined by the leadership team.
Auto-Owners Insurance, a top-rated insurance carrier, is looking for a motivated Marketing Research Analyst to join our Marketplace Intelligence team. This job requires the person to:
  • Coordinate marketing research related to business analysis and predictive analytics.
  • Work independently as well as in a team setting.
  • Clearly communicate by telephone and with proper grammar in all methods of correspondence, such as emails and letters.

Desired Skills & Experience
  • Bachelor's degree in marketing research, marketing, business, analytics, or related field.
  • Experience researching, collecting, and compiling information from multiple internal and external sources.
  • Experience analyzing and synthesizing quantitative and qualitative data to identify trends, themes, risks, opportunities, and implications.
  • Experience developing, administering, and analyzing surveys or other primary research.
  • Ability to read, interpret and react to documents.
  • Ability to assemble information, develop opinions and clearly express decisions using sounds reasoning and judgement.
  • Ability to write reports and compose correspondences.
  • Ability to organize assigned work,
  • The associate should demonstrate the potential for advancement.

Benefits
Auto-Owners offers a wide range of career opportunities, and we are seeking talent that will help us continue our long tradition of success. We offer a friendly work environment, structured training program, employee mentoring and an excellent compensation/benefits package. Along with a competitive base salary, matched 401(k), fully-funded pension plan (once vested), and bonus programs, Auto-Owners also provides generous paid time off including holidays, vacation days, personal time, and sick leave. If you're looking to do rewarding work alongside great people, Auto-Owners is the place for you!
Equal Employment Opportunity
Auto-Owners Insurance is an equal opportunity employer. The Company hires, transfers, and promotes on the basis of ability, without consideration of disability, age, sex, race, color, religion, height, weight, marital status, sexual orientation, gender identity or national origin, or any factor contrary to federal, state or local law.
*Please note that the ability to work in the U.S. without current or future sponsorship is a requirement.
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