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How much do email writing freelance jobs pay per hour?

As of Aug 23, 2026, the average hourly pay for email writing freelance in the United States is $23.27, according to ZipRecruiter salary data. Most workers in this role earn between $20.43 and $26.20 per hour, depending on experience, location, and employer.

What does an email writing freelance professional do?

An Email Writing Freelance professional specializes in creating effective and engaging email content for clients on a project or contract basis. Their responsibilities may include drafting marketing emails, newsletters, transactional messages, and business correspondence tailored to specific audiences. They work with clients to understand their goals and brand voice, ensuring that each email is clear, persuasive, and aligned with the client's objectives. Freelance email writers must also be familiar with email marketing best practices, including subject lines, formatting, and calls to action, to maximize open and response rates.

What are the key skills and qualifications needed to thrive as an email writing freelance professional?

To thrive as an Email Writing Freelancer, you need excellent written communication skills, attention to detail, and a strong grasp of grammar and persuasive language, usually supported by experience or a background in writing or marketing. Familiarity with email marketing platforms like Mailchimp, Constant Contact, or HubSpot, along with basic knowledge of SEO and analytics tools, is highly valuable. Strong organizational skills, adaptability, and the ability to understand diverse client needs make someone stand out in this role. These skills are crucial for crafting compelling, effective emails that drive engagement and meet client objectives in a competitive freelance market.

What are some common challenges faced by freelance email writers, and how can they be managed?

As a freelance email writer, one common challenge is balancing multiple clients with unique brand voices and expectations. Managing deadlines and ensuring clear, effective communication tailored to each audience can also be demanding. To address these challenges, it’s essential to establish clear project scopes, maintain organized communication, and utilize tools such as templates or style guides. Regular feedback sessions with clients can help align expectations and improve results, making collaboration smoother and more productive.

What is the difference between Email Writing Freelance vs Content Writer?

AspectEmail Writing FreelanceContent Writer
CredentialsWriting skills, basic marketing knowledgeWriting skills, research ability
Work EnvironmentRemote, freelance projectsRemote or in-office, freelance or full-time
Industry UsageBusiness communication, marketingBlogs, articles, website content
Search & Comparison IntentFocus on email marketing, outreachFocus on general content creation

While both roles involve writing skills, Email Writing Freelance specializes in crafting targeted email communications for marketing or outreach, often on a freelance basis. Content Writers create a broader range of written materials like articles and blog posts. The main difference lies in the format and purpose of the writing, with Email Writing Freelance focusing on direct, concise emails and Content Writers producing diverse content for various platforms.

Can I get paid to write emails?

Yes, freelance email writers can earn money by creating marketing, sales, or customer service emails for clients. Payment is typically project-based or hourly, and success depends on skills in copywriting, understanding target audiences, and using email marketing tools like Mailchimp or Constant Contact.
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Email Writing Freelance jobs near you
Infographic showing various Email Writing Freelance job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 20% Part Time, and 4% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $48,412 per year, or $23.3 per hour.

Email Marketing Specialist (Temporary/Independent Contractor)

Skydance

OR • Remote

$36 - $53/hr

Temporary

Posted 23 days ago

Job description

Skydance Games, a division of Paramount, a Skydance Corporation, is building the future of franchise-driven interactive entertainment. As part of a global storytelling company defined by iconic worlds and multigenerational fandom, we see gaming not as an extension of our brands, but as one of the most powerful ways their stories come to life and evolve alongside the audiences who love them.
Through creativity, collaboration, and trust, we empower our teams to push boundaries and turn bold ideas into experiences that resonate with fans around the world.
Do you want to craft games that challenge expectations and inspire players? Come build something extraordinary with us.  
 
For more information on how we process your personal information, please review the Privacy policy located at https://privacy.paramount.com/recruitment-privacy-notice.
 
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Email Marketing Manager
Paramount Games — Growth & Marketing
Engagement: Freelance / Contract
Hours: Variable, TBD based on campaign volume
About the Role
Paramount Games is looking for a contractor/temporary Email Marketing Specialist to support campaign execution across our growing portfolio of titles. This is a hands-on, end-to-end role — you'll move fluidly between strategy and execution, owning everything from copy and build to deployment and reporting. You'll work closely with our in-house campaign and design teams, but you need to be able to operate independently and move fast.
This is not a strategy-only or copy-only role. The right person is equally comfortable writing subject lines and building journeys in Salesforce Marketing Cloud.
 
This is a temporary role anticipated to last approximately 6 months. Can be a temporary W2 employee or independent contractor if you have your own LLC.
What You'll Do
  • Partner with the campaign team to understand program goals, audience segments, and send cadence for each title and activation
  • Brief the design team on email creative needs and ensure assets are delivered on-spec for SFMC builds
  • Write email copy — subject lines, preview text, headlines, and body — that's on-brand, conversion-focused, and tailored to audience and beat
  • Build and QA emails in Salesforce Marketing Cloud using existing branded templates
  • Build and manage journeys in SFMC, including segmentation logic, send rules, and suppression lists
  • Set up and QA UTM tracking and ensure data capture flows are functioning correctly pre-send
  • Deploy emails and monitor send health, deliverability, and engagement metrics post-send
  • Manage IP health and sender reputation, flagging any deliverability issues proactively
  • Pull and interpret performance reports, surface insights and recommendations to the campaign team
Maintain organized, well-documented campaign records within SFMC
What You Bring
  • 5+ years of experience in email marketing, CRM marketing, or lifecycle marketing, with at least 3 years of hands-on Salesforce Marketing Cloud experience.
  • Hands-on SFMC experience — you've built, QA'd, and deployed in the platform, not just managed vendors who do
  • Strong email copywriting chops with a track record of writing for gaming, entertainment, or fan-driven audiences (a plus)
  • Familiarity with HTML/CSS email rendering, mobile optimization, and dark mode QA
  • Understanding of CRM best practices — segmentation, suppression, A/B testing, deliverability, IP warming
  • Comfort working across multiple titles or campaigns simultaneously with shifting priorities
  • Clear, direct communicator who can work cross-functionally with creative and campaign teams without heavy oversight
Nice to Have
  • Experience with landing page / email capture flow & tools
  • Background in games, entertainment, or IP-driven marketing
  • Familiarity with UTM architecture and analytics platforms (Adobe Analytics, GA)

Engagement Details
  • Freelance / contract, W-9 or corp-to-corp
  • Hours variable week-to-week based on campaign volume; estimated X–X hours/week
  • Remote; must be available for regular syncs during PT business hours 
The hourly rate for this role is $36 - $53.

Paramount, a Skydance Corporation is a diversified media company creating high quality, event-level entertainment for global audiences. The Company brings to life stories of immersive worlds across its feature film, television, interactive/games, and animation divisions.
 
 
Recruitment Fraud Alert
It has come to our attention that there may be fraudulent activity by individuals impersonating our Talent Acquisition team. Skydance will only contact you from an official “@skydance.com” email address. If you suspect that you are being contacted by an unauthorized person or believe that the correspondence you have received is suspicious, please do not click on any links or attachments in such emails and submit any questions or concerns to our information security team at https://skydance.com/report-suspected-fraud/.