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Email Marketing Program Manager Jobs in Anderson, SC

SNAP Diagnostics

Digital Designer

Anderson, SC · On-site

Collaborate with digital designers, project managers, print designers, marketing, UX, and ... Build, format, and QA marketing emails within an email marketing platform, ensuring accuracy ...

The Bureau

Lifecycle Marketing Manager

Easley, SC · On-site

$80K - $100K/yr

You'll own email and SMS as revenue channels - end to end. The calendar, the segments, the copy ... You run the programs - broadcast and triggered - and orchestrate around the automation, not against ...

The Bureau

Lifecycle Marketing Manager

Easley, SC · On-site

$80K - $100K/yr

You'll own email and SMS as revenue channels end to end. The calendar, the segments, the copy, the ... You run the programs broadcast and triggered and orchestrate around the automation, not against it.

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All JobsEmail Marketing Program JobsEmail Marketing Program Manager JobsEmail Marketing Program Manager Jobs in Anderson, SC

Email Marketing Program Manager information

See Anderson, SC salary details

$16

$50

$79

How much do email marketing program manager jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for email marketing program manager in Anderson, SC is $50.18, according to ZipRecruiter salary data. Most workers in this role earn between $37.84 and $60.29 per hour, depending on experience, location, and employer.

What does an email marketing program manager do?

An Email Marketing Program Manager is responsible for planning, executing, and optimizing email marketing campaigns to engage customers and drive business goals. They develop strategies, manage email lists, segment audiences, create content, and analyze campaign performance. Their role often involves collaborating with creative, sales, and analytics teams to ensure consistent messaging and effective targeting. Additionally, they monitor key metrics like open rates, click-through rates, and conversions to refine future campaigns.

What are some typical challenges an email marketing program manager faces when coordinating campaigns across multiple departments?

Email Marketing Program Managers often collaborate with creative, product, and analytics teams to launch successful campaigns. A common challenge is aligning timelines and priorities across these groups, especially when last-minute changes or approvals are needed. Balancing strategic planning with fast-paced execution requires strong communication and organizational skills. Building effective relationships and setting clear expectations with stakeholders can greatly help in overcoming these hurdles.

What are the key skills and qualifications needed to thrive as an email marketing program manager, and why are they important?

To thrive as an Email Marketing Program Manager, you need expertise in campaign strategy, segmentation, analytics, and a strong understanding of email marketing best practices, usually supported by a degree in marketing or a related field. Familiarity with email marketing platforms like Mailchimp or Salesforce Marketing Cloud, as well as certifications such as HubSpot Email Marketing, are typically required. Strong project management, attention to detail, and effective communication skills help you coordinate cross-functional teams and optimize campaigns. These skills are essential for driving engagement, ensuring deliverability, and maximizing ROI from email marketing initiatives.

What is the difference between Email Marketing Program Manager vs Email Marketing Specialist?

AspectEmail Marketing Program ManagerEmail Marketing Specialist
ResponsibilitiesOversees entire email campaigns, strategy, and performance analysisExecutes email campaigns, creates content, and manages lists
Required SkillsStrategic planning, analytics, project managementCopywriting, email platform proficiency, list segmentation
Experience & CertificationsExperience in campaign management, certifications like HubSpot or MailchimpExperience in email marketing, certifications often optional
Work EnvironmentCollaborates with marketing teams, often in corporate settingsWorks closely with marketing teams, often in digital marketing agencies

The main difference is that the Email Marketing Program Manager focuses on strategic planning, overseeing campaigns, and analyzing performance, while the Email Marketing Specialist handles the execution, content creation, and day-to-day email tasks. Both roles require familiarity with email platforms and marketing tools, but the Program Manager typically has a broader scope and more strategic responsibilities.

What are popular job titles related to Email Marketing Program Manager jobs in Anderson, SC? For Email Marketing Program Manager jobs in Anderson, SC, the most frequently searched job titles are:
What job categories do people searching Email Marketing Program Manager jobs in Anderson, SC look for? The top searched job categories for Email Marketing Program Manager jobs in Anderson, SC are:
Email Marketing Program Manager jobs near you

National Digital Marketing and CRM Coordinator

Trail Life USA

Belton, SC • On-site

$39K - $51K/yr

Full-time

Posted 3 days ago

New

Job description

National Digital Marketing and CRM Coordinator
JOB SUMMARY
As National Digital Marketing and CRM Coordinator, you'll play a critical role in telling Trail Life's story across platforms. You will support branding, engagement, and digital growth through social media, email marketing, paid media, content design, and website management. You will drive data informed decision making through CRM management and performance. You will collaborate cross-functionally with store, creative, and communication teams to create compelling digital experiences that grow membership, strengthen donor engagement, and inspire new Troops to launch.
Ideal candidates will have a heart for discipleship, enjoy creative collaboration, and thrive in a fast-paced, mission-focused environment.
ABOUT TRAIL LIFE USA
Trail Life USA is a Not-for-profit, Church-Based, Christ-Centered, Boy-Focused mentoring and discipleship journey that speaks to the heart of a boy. Established on timeless values derived from the Bible and set in the context of outdoor adventure, boys from Kindergarten through 12th grade are engaged in a Troop setting by male mentors where they are challenged to grow in character, understand their purpose, serve their community, and develop practical leadership skills to carry out the mission for which they were created. Our Mission is to guide generations of courageous young men to honor God, lead with integrity, serve others, and experience outdoor adventure. Our vision is to be the premier national character development organization for young men which produces godly and responsible husbands, fathers, and citizens. Our core values are:
  • Mission-focused-We believe a heart for the mission is as critical as skill-set. An appreciation for the impact that advancing biblical masculinity can have on families and our society, as well as the role it can play in the kingdom of God, is essential.

  • Collaborative-We believe that, while collaboration may not be the most efficient way to work, it is the most effective. Spending time together enables us to utilize complementary gifts to achieve great results.

  • Overcomers-Trail Life USA staff is committed to overcoming. Challenges are seen as opportunities, not obstacles. We believe that God provides everything we need to accomplish what He desires.

  • Truthful in love-We believe speaking the truth in love, even if it is awkward, is a necessary step in building trust and respect (Ephesians 4:15-16). This habit, when practiced to benefit another, the ministry, or a process, is appropriate, no matter the role.

JOB LOCATION
This position is based at the Trail Life USA Home Office in Belton, South Carolina. Remote work is possible, with occasional in-office responsibilities, as agreed upon through a Letter of Employment or mutual agreement.
ESSENTIAL FUNCTIONS/TYPICAL TASKS
Social Media & Content Strategy
Support Trail Life's brand voice and mission by developing organic social strategies that drive engagement and community storytelling.
  • Build and manage a comprehensive content calendar for social platforms.
  • Create and schedule posts across Facebook, Instagram, YouTube, LinkedIn, and others.
  • Monitor trends and identify user-generated content and Troop success stories.
  • Manage and optimize paid social media advertising.
  • Track KPIs using HubSpot, Google Analytics, and UTM tracking.
  • Collaborate to align messaging across platforms.

Digital Advertising & Paid Media
Expand Trail Life's digital reach through targeted advertising campaigns designed to grow awareness, drive conversions, and fuel ministry impact.
  • Develop, manage, and optimize digital advertising campaigns across Google Search, YouTube, Display, and social media.
  • Conduct keyword research and implement targeting strategies for Google Ads.
  • Develop video and visual ad assets with the Creative team.
  • Monitor campaign performance: CPC, CPV, CTR, ROAS, and conversions.
  • Use A/B testing to improve messaging and creative effectiveness.
  • Stay updated on paid media trends and recommend innovative tactics.
  • Integrate ad campaigns into broader campaign strategy for unified messaging and ROI.

Content & Branding
Create content that reinforces Trail Life's message, fuels engagement, and communicates impact.
  • Assist in content ideation for blog and video based on performance data and trends.
  • Work with Creative and Communications teams to develop cross-platform content.

Web & Digital Media
Maintain and enhance Trail Life's digital presence across websites and visual assets.
  • Update and manage website content using HTML/CSS and CMS platforms.
  • Build and optimize landing pages for events and campaigns.
  • Organize and maintain the internal image library and digital asset folders.
  • Provide fast-turnaround graphics and layouts for internal stakeholders under the guidance of the Director of Marketing.

COMPETENCIES
  • Strong understanding of social media platforms and scheduling tools
  • Experience running paid media campaigns (Google Ads, YouTube, Meta)
  • Familiarity with CMS platforms such as HubSpot, WordPress, or similar
  • Skilled in using analytics platforms (Google Analytics, HubSpot, Meta dashboards)
  • Highly organized, self-motivated, and able to manage multiple projects
  • Analytical thinker with a passion for problem-solving and optimization
  • Basic HTML/CSS knowledge (Preferred)
  • Understanding of ecommerce and product marketing strategy (Preferred)

EDUCATION AND EXPERIENCE
Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field (preferred)
SPECIAL REQUIREMENTS
Membership in Trail Life USA, subscription to and constant adherence to the Trail Life USA
Statements of Faith and Values, agreement and adherence to the Trail Life Code of
Conduct, and agreement and adherence to the Employee Handbook.

Apply