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Email Marketing Program Manager Jobs in Anderson, SC

Pro Mach

Marketing Specialist

Greenville, SC

... and email marketing to drive demand generation. * Manage project installation photography ... Total compensation includes your salary, comprehensive medical/dental and well-being programs, as ...

ProMach

Marketing Specialist

Greenville, SC · On-site

... and email marketing to drive demand generation. * Manage project installation photography ... Total compensation includes your salary, comprehensive medical/dental and well-being programs, as ...

Southern Tide

Digital Media Specialist

Greenville, SC · On-site

... program. The Digital Media Specialist will help drive the growth and execution of key digital ... Manage & develop campaign calendar for e-mail marketing, SMS, promotions, organic social & paid ...

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All JobsEmail Marketing Program JobsEmail Marketing Program Manager JobsEmail Marketing Program Manager Jobs in Anderson, SC

Email Marketing Program Manager information

See Anderson, SC salary details

$16

$50

$79

How much do email marketing program manager jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for email marketing program manager in Anderson, SC is $50.18, according to ZipRecruiter salary data. Most workers in this role earn between $37.84 and $60.29 per hour, depending on experience, location, and employer.

What does an email marketing program manager do?

An Email Marketing Program Manager is responsible for planning, executing, and optimizing email marketing campaigns to engage customers and drive business goals. They develop strategies, manage email lists, segment audiences, create content, and analyze campaign performance. Their role often involves collaborating with creative, sales, and analytics teams to ensure consistent messaging and effective targeting. Additionally, they monitor key metrics like open rates, click-through rates, and conversions to refine future campaigns.

What are some typical challenges an email marketing program manager faces when coordinating campaigns across multiple departments?

Email Marketing Program Managers often collaborate with creative, product, and analytics teams to launch successful campaigns. A common challenge is aligning timelines and priorities across these groups, especially when last-minute changes or approvals are needed. Balancing strategic planning with fast-paced execution requires strong communication and organizational skills. Building effective relationships and setting clear expectations with stakeholders can greatly help in overcoming these hurdles.

What are the key skills and qualifications needed to thrive as an email marketing program manager, and why are they important?

To thrive as an Email Marketing Program Manager, you need expertise in campaign strategy, segmentation, analytics, and a strong understanding of email marketing best practices, usually supported by a degree in marketing or a related field. Familiarity with email marketing platforms like Mailchimp or Salesforce Marketing Cloud, as well as certifications such as HubSpot Email Marketing, are typically required. Strong project management, attention to detail, and effective communication skills help you coordinate cross-functional teams and optimize campaigns. These skills are essential for driving engagement, ensuring deliverability, and maximizing ROI from email marketing initiatives.

What is the difference between Email Marketing Program Manager vs Email Marketing Specialist?

AspectEmail Marketing Program ManagerEmail Marketing Specialist
ResponsibilitiesOversees entire email campaigns, strategy, and performance analysisExecutes email campaigns, creates content, and manages lists
Required SkillsStrategic planning, analytics, project managementCopywriting, email platform proficiency, list segmentation
Experience & CertificationsExperience in campaign management, certifications like HubSpot or MailchimpExperience in email marketing, certifications often optional
Work EnvironmentCollaborates with marketing teams, often in corporate settingsWorks closely with marketing teams, often in digital marketing agencies

The main difference is that the Email Marketing Program Manager focuses on strategic planning, overseeing campaigns, and analyzing performance, while the Email Marketing Specialist handles the execution, content creation, and day-to-day email tasks. Both roles require familiarity with email platforms and marketing tools, but the Program Manager typically has a broader scope and more strategic responsibilities.

What are popular job titles related to Email Marketing Program Manager jobs in Anderson, SC? For Email Marketing Program Manager jobs in Anderson, SC, the most frequently searched job titles are:
What job categories do people searching Email Marketing Program Manager jobs in Anderson, SC look for? The top searched job categories for Email Marketing Program Manager jobs in Anderson, SC are:
Email Marketing Program Manager jobs near you

Lifecycle Marketing Manager

The Bureau Fashion Week

Easley, SC • On-site

$80K - $100K/yr

Full-time

Posted 8 days ago

Job description

About The Bureau
The Bureau produces fashion week across three global markets - New York Fashion Week, Paris Fashion Week, and Los Angeles Fashion Week. Hundreds of designers per season. 12,000-15,000+ guests in the room and millions more watching digitally. Our mission: open the global runway to the talent and brands shaping what's next.
We're headquartered in the Greenville, SC area and work primarily in person - speed comes from being in the room. This is not a spectator job. We're in hyper-growth, we sell tickets year-round, and we're hiring the team behind every show.
The Role
We have the audience, the data, and the sending infrastructure. What we don't have is you.
You'll own email and SMS as revenue channels - end to end. The calendar, the segments, the copy, the automations, the results. Six launch cycles a year across three markets, plus evergreen ticket sales, waitlists, post-purchase upsells, and re-engagement. Every week that a send doesn't go out is revenue left on the table; your job is to make sure that never happens.
You'll work inside a modern, custom-built stack: our own CRM with rich contact properties, behavioral analytics on every page, and AI agents that handle 1:1 conversations. You run the programs - broadcast and triggered - and orchestrate around the automation, not against it.
What You'll Own
The revenue calendar
  • Plan and execute the year-round email + SMS calendar across all three markets: launches, on-sales, price-tier deadlines, event countdowns, recaps
  • Own the number: revenue per send, per flow, per season

Launch campaigns
  • Ticket on-sales for New York, Paris, and Los Angeles - plus marquee events like The Rose Ball
  • Multi-touch launch sequences: announce → early access → urgency → last call

Triggered & automated flows
  • Abandoned checkout and quiz follow-up sequences
  • Waitlist nurture (capture → warm → convert when tickets drop)
  • Post-purchase journeys: upgrade paths (GA → VIP), after-party cross-sells, know-before-you-go
  • Post-event recap → next-season re-engagement
  • Win-back campaigns for past attendees and cold leads

Segmentation & data
  • Build segments from contact properties and behavioral data (pages read, quizzes taken, purchase history)
  • Define lifecycle stages and sunset policies; keep lists healthy and deliverability strong
  • Report on channel performance and feed learnings back into strategy

Channel stewardship
  • Own deliverability: domain reputation, warmup, list hygiene
  • Own SMS compliance: consent, quiet hours, opt-out handling (TCPA)
  • Hold the brand voice - editorial and confident, never promo-spam

Collaboration
  • Brief our Graphic Designer for campaign creative; you own copy and structure
  • Coordinate with social so every launch tells one story across channels
  • Hand conversational replies to our AI concierge - your blasts start conversations; the AI closes them
Who You Are
  • 4+ years in lifecycle/CRM/retention marketing for a consumer brand - events, ticketing, fashion, hospitality, or e-commerce preferred
  • You can show the receipts. Flows you built, the revenue they drove, and the tests that got them there - not just pretty screenshots
  • Segmentation-first. You think in audiences and triggers, not batch-and-blast
  • A genuinely good copywriter. Subject lines that get opened, SMS that gets replies, in a voice that reads editorial - not discount-brand
  • Technically fluent. Comfortable with ESP/SMS platforms, basic HTML email, UTM discipline, and pulling your own numbers from analytics. SQL a plus
  • Deliverability- and compliance-literate. You know what wrecks a sending domain and what wrecks a company in a TCPA suit
  • A self-directed operator. You'll get strategy sign-off monthly and own execution completely. If you need a brief for every send, this isn't your role
  • Comfortable working alongside AI. Our AI agents handle 1:1 conversations; you'll design programs that hand off to them cleanly
Nice to Have
  • Ticketing, live events, or drop-based/launch-based sales experience
  • Experience with custom or headless CRM/ESP stacks
  • Basic SQL or analytics-tool fluency
  • Loyalty, referral, or VIP program experience
Why This Role
  • Full ownership of two revenue channels with infrastructure already built and an audience already captured
  • Six launches a year - you'll compress a decade of launch reps into two seasons
  • Direct line to leadership - no layers between your plan and the send button
  • Hyper-growth company: new markets, rapid promotions, room to build the lifecycle team under you
Logistics
  • Based in the Greenville, SC area - primarily in person
  • Occasional travel to show markets during event weeks
  • Salary commensurate with experience + benefits

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