... program, fertility and family building aids, life and disability insurance, retirement savings ... Facilitate the execution of email marketing campaigns, including content setup, segmentation ...
... program, fertility and family building aids, life and disability insurance, retirement savings ... Facilitate the execution of email marketing campaigns, including content setup, segmentation ...
... program, fertility and family building aids, life and disability insurance, retirement savings ... Facilitate the execution of email marketing campaigns, including content setup, segmentation ...
... program, fertility and family building aids, life and disability insurance, retirement savings ... Facilitate the execution of email marketing campaigns, including content setup, segmentation ...
... program, fertility and family building aids, life and disability insurance, retirement savings ... Facilitate the execution of email marketing campaigns, including content setup, segmentation ...
... program, fertility and family building aids, life and disability insurance, retirement savings ... Facilitate the execution of email marketing campaigns, including content setup, segmentation ...
Email Marketer
Austin, TX · On-site
... program, fertility and family building aids, life and disability insurance, retirement savings ... Facilitate the execution of email marketing campaigns, including content setup, segmentation ...
Email Marketer
Austin, TX · On-site
... program, fertility and family building aids, life and disability insurance, retirement savings ... Facilitate the execution of email marketing campaigns, including content setup, segmentation ...
CRM & Email Marketing Specialist
Austin, TX · On-site
... programs, and improving journey performance through structured testing, analytics, and ... This role reports to the Digital Growth Marketing Manager. About UFCU Our Credit Union was founded ...
CRM & Email Marketing Specialist
Austin, TX · On-site
... programs, and improving journey performance through structured testing, analytics, and ... This role reports to the Digital Growth Marketing Manager. About UFCU Our Credit Union was founded ...
CRM & Email Marketing Specialist
Austin, TX · On-site
$70 - $95/hr
... programs, and improving journey performance through structured testing, analytics, and ... This role reports to the Digital Growth Marketing Manager. About UFCU Our Credit Union was founded ...
New
CRM & Email Marketing Specialist
Austin, TX · On-site
$70 - $95/hr
... programs, and improving journey performance through structured testing, analytics, and ... This role reports to the Digital Growth Marketing Manager. About UFCU Our Credit Union was founded ...
New
Email Marketing Specialist, M&A
Richardson, TX · On-site
$60 - $85/hr
... email marketing operations, Salesforce Marketing Cloud initiatives, lead engagement, and ... Build and manage Data Extensions and SQL-based audience segments to support accurate, personalized ...
New
Email Marketing Specialist, M&A
Richardson, TX · On-site
$60 - $85/hr
... email marketing operations, Salesforce Marketing Cloud initiatives, lead engagement, and ... Build and manage Data Extensions and SQL-based audience segments to support accurate, personalized ...
New
... Email Marketing Manager. The ideal candidate is a highly organized self-starter with a strong ... Support ongoing optimization of lifecycle programs through creative updates, segmentation ...
... Email Marketing Manager. The ideal candidate is a highly organized self-starter with a strong ... Support ongoing optimization of lifecycle programs through creative updates, segmentation ...
CRM Email and Marketing Specialist
Austin, TX · On-site
... Email Marketing Manager. The ideal candidate is a highly organized self-starter with a strong ... Support ongoing optimization of lifecycle programs through creative updates, segmentation ...
CRM Email and Marketing Specialist
Austin, TX · On-site
... Email Marketing Manager. The ideal candidate is a highly organized self-starter with a strong ... Support ongoing optimization of lifecycle programs through creative updates, segmentation ...
Sr. Specialist, Email Marketing
Addison, TX · On-site
$90 - $130/hr
... management and provide direction to staff in the development of interactive marketing programs that ... Ability to lead and manage a team of email specialists. Location Dallas, Texas - The Mary Kay ...
New
Sr. Specialist, Email Marketing
Addison, TX · On-site
$90 - $130/hr
... management and provide direction to staff in the development of interactive marketing programs that ... Ability to lead and manage a team of email specialists. Location Dallas, Texas - The Mary Kay ...
New
Growth Marketing, Senior Manager (Remote)
Austin, TX · On-site +1
THE MISSION To own and evolve our email marketing program while simultaneously leading and guiding ... This is not a role for someone who wants to manage batch-and-blast campaigns - it is for a modern ...
Growth Marketing, Senior Manager (Remote)
Austin, TX · On-site +1
THE MISSION To own and evolve our email marketing program while simultaneously leading and guiding ... This is not a role for someone who wants to manage batch-and-blast campaigns - it is for a modern ...
Growth Marketing, Senior Manager (Remote)
Austin, TX · On-site +1
THE MISSION To own and evolve our email marketing program while simultaneously leading and guiding ... This is not a role for someone who wants to manage batch-and-blast campaigns - it is for a modern ...
Growth Marketing, Senior Manager (Remote)
Austin, TX · On-site +1
THE MISSION To own and evolve our email marketing program while simultaneously leading and guiding ... This is not a role for someone who wants to manage batch-and-blast campaigns - it is for a modern ...
Sr. Specialist, Email Marketing
Dallas, TX · On-site
$77K - $95K/yr
... management and provide direction to staff in the development of interactive marketing programs that ... Ability to lead and manage a team of email specialists.
Sr. Specialist, Email Marketing
Dallas, TX · On-site
$77K - $95K/yr
... management and provide direction to staff in the development of interactive marketing programs that ... Ability to lead and manage a team of email specialists.
Build and manage webinar promotion timelines and campaign calendars. * Optimize campaigns to ... Experience promoting webinars, virtual events, or educational programs. * Understanding of ...
New
Build and manage webinar promotion timelines and campaign calendars. * Optimize campaigns to ... Experience promoting webinars, virtual events, or educational programs. * Understanding of ...
New
Growth Marketing & Technology Senior Manager (Remote) Austin, TX Remote (any location)
Austin, TX · On-site
$100 - $130/hr
The Mission To own and evolve our email marketing program while simultaneously leading and guiding ... This is not a role for someone who wants to manage batch-and-blast campaigns -- it is for a modern ...
Growth Marketing & Technology Senior Manager (Remote) Austin, TX Remote (any location)
Austin, TX · On-site
$100 - $130/hr
The Mission To own and evolve our email marketing program while simultaneously leading and guiding ... This is not a role for someone who wants to manage batch-and-blast campaigns -- it is for a modern ...
The American Heart Association has an exciting opportunity for an Employer Branding & Recruitment Marketing Program Manager to support our Talent Attraction team. The location for this position is ...
New
The American Heart Association has an exciting opportunity for an Employer Branding & Recruitment Marketing Program Manager to support our Talent Attraction team. The location for this position is ...
New
The American Heart Association has an exciting opportunity for an Employer Branding & Recruitment Marketing Program Manager to support our Talent Attraction team. The location for this position is ...
New
The American Heart Association has an exciting opportunity for an Employer Branding & Recruitment Marketing Program Manager to support our Talent Attraction team. The location for this position is ...
New
Growth Marketing Manager
Dallas, TX · Remote
$80K - $100K/hr
... email campaigns, and trade-show marketing. The role is designed for a hands-on operator who can manage programs, vendors, reporting, and conversion improvement across a full-funnel demand-generation ...
Quick apply
Growth Marketing Manager
Dallas, TX · Remote
$80K - $100K/hr
... email campaigns, and trade-show marketing. The role is designed for a hands-on operator who can manage programs, vendors, reporting, and conversion improvement across a full-funnel demand-generation ...
The American Heart Association has an exciting opportunity for an Employer Branding & Recruitment Marketing Program Manager to support our Talent Attraction team. The location for this position is ...
New
The American Heart Association has an exciting opportunity for an Employer Branding & Recruitment Marketing Program Manager to support our Talent Attraction team. The location for this position is ...
New
Cority is seeking a Marketing Programs Manager to develop and optimize email nurture programs that ... program managers to coordinate related campaign activities such as social/display ads, emails, and ...
Cority is seeking a Marketing Programs Manager to develop and optimize email nurture programs that ... program managers to coordinate related campaign activities such as social/display ads, emails, and ...
Email Marketing Program Manager information
What does an email marketing program manager do?
An Email Marketing Program Manager is responsible for planning, executing, and optimizing email marketing campaigns to engage customers and drive business goals. They develop strategies, manage email lists, segment audiences, create content, and analyze campaign performance. Their role often involves collaborating with creative, sales, and analytics teams to ensure consistent messaging and effective targeting. Additionally, they monitor key metrics like open rates, click-through rates, and conversions to refine future campaigns.
What are some typical challenges an email marketing program manager faces when coordinating campaigns across multiple departments?
Email Marketing Program Managers often collaborate with creative, product, and analytics teams to launch successful campaigns. A common challenge is aligning timelines and priorities across these groups, especially when last-minute changes or approvals are needed. Balancing strategic planning with fast-paced execution requires strong communication and organizational skills. Building effective relationships and setting clear expectations with stakeholders can greatly help in overcoming these hurdles.
What are the key skills and qualifications needed to thrive as an email marketing program manager, and why are they important?
To thrive as an Email Marketing Program Manager, you need expertise in campaign strategy, segmentation, analytics, and a strong understanding of email marketing best practices, usually supported by a degree in marketing or a related field. Familiarity with email marketing platforms like Mailchimp or Salesforce Marketing Cloud, as well as certifications such as HubSpot Email Marketing, are typically required. Strong project management, attention to detail, and effective communication skills help you coordinate cross-functional teams and optimize campaigns. These skills are essential for driving engagement, ensuring deliverability, and maximizing ROI from email marketing initiatives.
What is the difference between Email Marketing Program Manager vs Email Marketing Specialist?
| Aspect | Email Marketing Program Manager | Email Marketing Specialist |
|---|---|---|
| Responsibilities | Oversees entire email campaigns, strategy, and performance analysis | Executes email campaigns, creates content, and manages lists |
| Required Skills | Strategic planning, analytics, project management | Copywriting, email platform proficiency, list segmentation |
| Experience & Certifications | Experience in campaign management, certifications like HubSpot or Mailchimp | Experience in email marketing, certifications often optional |
| Work Environment | Collaborates with marketing teams, often in corporate settings | Works closely with marketing teams, often in digital marketing agencies |
The main difference is that the Email Marketing Program Manager focuses on strategic planning, overseeing campaigns, and analyzing performance, while the Email Marketing Specialist handles the execution, content creation, and day-to-day email tasks. Both roles require familiarity with email platforms and marketing tools, but the Program Manager typically has a broader scope and more strategic responsibilities.
What are popular job titles related to Email Marketing Program Manager jobs in Texas?
For Email Marketing Program Manager jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Email Marketing Program Manager jobs in Texas look for?
The top searched job categories for Email Marketing Program Manager jobs in Texas are:
What cities in Texas are hiring for Email Marketing Program Manager jobs?
Cities in Texas with the most Email Marketing Program Manager job openings:
Full-time
Medical, Life, Retirement, PTO
Posted 15 days ago
Job description
Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people's success - today and tomorrow.
While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment - investing the time and resources to understand our clients' immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.
Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).
Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News' Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate's 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com.
- Facilitate the execution of email marketing campaigns, including content setup, segmentation, testing, and deployment
- Collaborate with Marketing, Enablement, and Technology teams to ensure campaign alignment and consistency
- Support the creation and maintenance of email templates, Cloud Pages, and subscription lists
- Help monitor campaign performance and contribute to reporting and insights
- Participate in A/B testing efforts (e.g., subject lines, content variations) to improve engagement
- Assist in quality assurance checks, including link validation, landing page accuracy, and tracking parameters
- Help maintain deliverability standards and support list hygiene practices
- Stay informed on Salesforce Marketing Cloud (SFMC) features and email marketing best practices
- Contribute to workflow improvements and documentation
- Perform additional tasks and support ad hoc projects as needed
- 3-5 years of experience in email marketing or digital marketing preferred
- Familiarity with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) is a plus
- Basic understanding of HTML and email design principles
- Strong attention to detail and organizational skills
- Analytical mindset with interest in campaign performance and optimization
- Excellent communication and teamwork skills
- Ability to learn quickly and adapt in a dynamic environment
- Bachelor's degree in marketing, communications, business, or related field preferred
The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.Texas Capital is an Equal Opportunity Employer.