Email Marketing Automation Jobs in Baton Rouge, LA

JM Test Systems is amulti-division metrology, calibration, repair, and electrical safety testingcompany serving industrial, utility, and energy customers across the U.S. andCanada. We're looking for a Marketing Specialist who's ready to own the day-to-dayexecution of our brand and demand-generation efforts, and who thrives onturning data into decisions.
This is a hands-on,ownership-driven role for someone who wants a seat at the table, not just aseat at the desk. You'll drive our social presence, run point on 30+ tradeshows a year, and use Excel and reporting tools to translate performance datainto recommendations that move the needle.
WHAT YOU'LL OWN
• Brand stewardship: Serve as the internal guardrail for our brand,ensuring every customer-facing asset - from spec sheets to social posts -sticks to brand and messaging guidelines across all divisions.
• Social media: Own our social calendar and planned posting cadenceend-to-end, keeping every post aligned to our core messaging and voice.
• Data & reporting: Pull performance data and trends fromLinkedIn and other channels, build reports using Excel (VLOOKUPs, pivot tables,charts/graphs), and translate the numbers into clear, actionablerecommendations.
• Presentation: Build and deliver polished PowerPoint presentationsthat communicate campaign performance and marketing initiatives to sales andleadership.
• Email marketing: Build and manage campaigns and automation flowsin Klaviyo, segmented by customer type and product line.
• Trade show execution: Own enrollment and budget management for a30+ show annual calendar - sourcing and interpreting exhibitor guides,understanding furnished vs. unfurnished booth space, and coordinating logisticsdirectly with Sales.
• CRM fluency: Use our CRM to track leads, campaigns, and customertouchpoints, and understand how marketing activity connects to the salespipeline.
• Cross-functional partnership: Work directly with Sales anddivision leaders to keep messaging aligned with what's happening in the field.
WHAT WE'RE LOOKING FOR
• Bachelor's degree in Marketing, Communications, Business, orrelated field (or equivalent experience)
• 2-4+ years of marketing experience; B2B, industrial, ortechnical/equipment industries a strong plus
• Proven self-starter who takes ownership of projects and drivesthem to completion without heavy oversight
• Excel-proficient, including VLOOKUPs, pivot tables, and buildingcharts/graphs to surface trends
• Hands-on experience with Klaviyo or a comparable email marketingplatform
• Comfortable managing a busy trade show calendar (budget,enrollment, logistics) - 30+ events/year
• Confident presenter, skilled in building presentations inPowerPoint
• Working knowledge of a CRM and how it supports the sales-marketingrelationship
• Strong writing skills, with the ability to translate technicalconcepts into clear, customer-facing content
• A portfolio of past creative or campaign work is welcomed andencouraged - show us what you've driven
What We Offer:

• Stable, full-time employment
• Comprehensive benefits package, including:
  • Medical, Dental, and Vision insurance
  • HSA with employer contribution
• 401(k) with company match
• Paid time off, including vacation, sick time, and major holidays
• Opportunities for growth within the organization

WHY JM TEST SYSTEMS
Join a growing,multi-division company where your ownership of the marketing engine has real,visible impact - from the trade show floor to the LinkedIn feed to theboardroom. If you're looking for a role where you drive the outcomes ratherthan just support them, we want to hear from you.
Apply today and help drive JM Test Systems' next chapter ofgrowth.
Please visit our careers page to see more job opportunities.