ZipRecruiter

Log In

1

Email Manager Jobs in Minnesota (NOW HIRING)

Jostens

Manager, Email & SMS

Minneapolis, MN · On-site

$100K - $120K/yr

MANAGER, EMAIL & SMS HYBRID | ONSITE AT JOSTENS' MINNEAPOLIS HEADQUARTERS 3 DAYS/WEEK ABOUT YOU: You are a data-driven digital marketer who thrives on building high-performing customer communication ...

Jostens

Manager, Email & SMS

Minneapolis, MN · Hybrid

$100K - $120K/yr

MANAGER, EMAIL amp; SMS HYBRID | ONSITE AT JOSTENS' MINNEAPOLIS HEADQUARTERS 3 DAYS/WEEK ABOUT YOU: You are a data-driven digital marketer who thrives on building high-performing customer ...

NoGigiddy

Email Marketing Specialist

Minneapolis, MN · Remote

$18 - $27/hr

... managed and deadline-driven BENEFITS Hourly pay of $18-$27/hr Fully remote Ownership of a high-impact channel with direct visibility into results Growth path into marketing strategy or lifecycle ...

NoGigiddy

Email Marketing Specialist

Minneapolis, MN · Remote

$18 - $27/hr

... managed and deadline-driven BENEFITS Hourly pay of $18-$27/hr Fully remote Ownership of a high-impact channel with direct visibility into results Growth path into marketing strategy or lifecycle ...

River Valley Church

Kids Coordinator

Burnsville, MN · On-site

$18 - $20/hr

Manage the generic Kids email and Zoom phone account. * Send out weekly Kids team emails and monthly Parent and Kids Volunteer emails. * Participate in kids team connects, workaways, and house wide ...

River Valley Church

Kids Coordinator

Burnsville, MN · On-site

$18 - $20/hr

Manage the generic Kids email and Zoom phone account. * Send out weekly Kids team emails and monthly Parent and Kids Volunteer emails. * Participate in kids team connects, workaways, and house wide ...

next page

Showing results 1-20

All JobsEmail Manager JobsEmail Manager Jobs in Minnesota

Email Manager information

See Minnesota salary details

$70K

$100.6K

$142.5K

How much do email manager jobs pay per year?

As of Jun 30, 2026, the average yearly pay for email manager in Minnesota is $100,634.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,400.00 and $122,400.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Email Manager, and why are they important?

To excel as an Email Manager, you should have expertise in email marketing strategy, campaign analysis, and a strong understanding of audience segmentation, often supported by a degree in marketing or communications. Familiarity with email marketing platforms like Mailchimp, HubSpot, or Salesforce Marketing Cloud, as well as knowledge of analytics tools and email compliance regulations, is essential. Strong organizational skills, creativity, and the ability to interpret data and collaborate across teams set top performers apart. These skills and qualities are crucial for driving engagement, optimizing campaign performance, and ensuring compliance in a rapidly changing digital marketing landscape.

What are some common challenges Email Managers face when coordinating campaigns across multiple departments?

Email Managers often need to collaborate with marketing, sales, design, and IT teams to ensure campaigns are executed smoothly. Coordinating input, assets, and approvals from various stakeholders can be challenging, especially when timelines are tight or priorities differ. Clear communication, project management tools, and well-defined processes are essential to keep everyone aligned and campaigns on schedule. Developing strong relationships with team members and setting realistic expectations can help Email Managers navigate these challenges effectively.

What is the 80 20 rule in email marketing?

In email marketing, the 80/20 rule suggests that roughly 80% of engagement or sales come from 20% of the most active or targeted subscribers. Email managers often analyze subscriber behavior to focus on high-value segments, optimizing campaigns for better results and efficiency.

Do Gen Z like email marketing?

Email managers should note that Generation Z tends to prefer personalized and visually engaging content, but their overall engagement with email marketing is lower compared to older generations. Successful campaigns targeting Gen Z often incorporate mobile-friendly design, concise messaging, and integration with social media platforms. Understanding these preferences can help email managers optimize strategies for this demographic.

How much money can I make as an email marketer?

Email marketers' salaries vary based on experience, location, and company size, but the average annual salary ranges from $50,000 to $80,000. Senior roles or those with advanced skills in marketing automation and analytics can earn over $100,000. Compensation often includes bonuses and benefits, especially in larger organizations or specialized industries.

What does an email manager do?

An email manager oversees the planning, execution, and analysis of email marketing campaigns to engage customers and promote products or services. They use email marketing tools, analyze campaign performance, and ensure compliance with privacy regulations. Strong communication skills and knowledge of marketing strategies are essential for this role.
What are the most commonly searched types of Email jobs in Minnesota? The most popular types of Email jobs in Minnesota are:
What are popular job titles related to Email Manager jobs in Minnesota? For Email Manager jobs in Minnesota, the most frequently searched job titles are:
What job categories do people searching Email Manager jobs in Minnesota look for? The top searched job categories for Email Manager jobs in Minnesota are:
What cities in Minnesota are hiring for Email Manager jobs? Cities in Minnesota with the most Email Manager job openings:
Email Manager jobs near you
Manager, Email & SMS

Manager, Email & SMS

Jostens

Minneapolis, MN • On-site

$100K - $120K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 18 days ago

Key responsibilities

  • Lead planning, production, deployment, and resourcing for enterprise-wide email and SMS marketing campaigns.

  • Optimize marketing automation capabilities by enhancing segmentation, personalization, automation, A/B testing, and platform feature adoption.

  • Develop initiatives to grow SMS subscribers, increase engagement, and improve channel performance.

Jostens rating

5.5

Company rating: 5.5 out of 10

Based on 36 frontline employees who took The Breakroom Quiz

513th of 527 rated manufacturers

Job description

MANAGER, EMAIL & SMS
HYBRID | ONSITE AT JOSTENS' MINNEAPOLIS HEADQUARTERS 3 DAYS/WEEK
ABOUT YOU:
You are a data-driven digital marketer who thrives on building high-performing customer communication programs. As Manager, Email & SMS, you will lead enterprise-wide email and text marketing strategy and execution-driving subscriber growth, improving automation, and optimizing campaign performance across channels.
You bring strong expertise in marketing automation, personalization, segmentation, and digital operations, along with the ability to partner cross-functionally across Marketing, IT, Data Engineering, and external providers. This role is ideal for someone who enjoys balancing strategy with hands-on execution while influencing the future of customer engagement at scale.
YOU WILL:
  • Lead enterprise email and SMS execution. Manage planning, production, deployment, and resourcing for marketing campaigns across both channels.
  • Optimize marketing automation capabilities. Drive improvements through enhanced segmentation, personalization, automation, A/B testing, and platform feature adoption.
  • Advance SMS growth strategy. Develop initiatives to grow subscribers, increase engagement, and improve channel performance.
  • Partner cross-functionally on digital enablement. Collaborate with Marketing, IT, and Data Engineering teams to enhance marketing automation capabilities and campaign effectiveness.
  • Provide strategic channel expertise. Serve as a consultant to internal stakeholders on best practices, technical capabilities, and digital marketing trends.
  • Analyze and report campaign performance. Deliver weekly and monthly insights across email and SMS programs to business unit leaders and senior stakeholders.
  • Support landing page and campaign optimization. Advise on development needs, compliance requirements, and customer experience improvements across campaigns.
  • Maintain awareness of digital trends and tools. Develop a strong understanding of the competitive landscape, user experience expectations, and enterprise marketing technologies.
  • Develop. Manage and lead team of Email Developers and SMS Specialist.
  • Typical/expected % of overnight travel: Up to 5%

YOU HAVE:
  • Education. Bachelor's degree in Marketing, Business, Technology, Computer Science, Business Information Systems, or a related field.
  • Email & SMS Marketing Experience. 6+ years of experience in email, SMS, and/or direct marketing.
  • Marketing Automation Expertise. Strong experience with Salesforce Marketing Cloud (ExactTarget) or similar customer communication platforms.
  • Digital Marketing Operations Knowledge. Deep understanding of email marketing, SMS marketing, segmentation, analytics, and database integrations.
  • Technical Systems Understanding. Familiarity with ecommerce platforms, IT systems, marketing service providers, and related digital channels.
  • Cross-Functional Collaboration Skills. Experience partnering with both technical and business teams to coordinate strategy and execution.
  • Data Integration Experience. Ability to manage and integrate complex customer data sources into marketing platforms.
  • Web & Tracking Knowledge. Familiarity with pixels, web analytics, and data-layer management practices.
  • Analytical Problem-Solving Skills. Strong ability to interpret campaign performance data and deliver actionable insights quickly.
  • Project & Priority Management. Proven success managing multiple competing priorities in fast-paced environments.
  • Adaptability. Comfortable navigating changing priorities, evolving business needs, and rapid execution timelines.
  • Collaborative Mindset. Energetic self-starter with strong communication skills across technical and non-technical audiences.

LOVE WHERE YOU WORK:
  • We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.
  • We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
  • We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week.
  • We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 11 company paid holidays, and family paid leave.
  • We care about your development. We support tuition reimbursement after 6 months of service.
  • We believe in pay transparency. The salary range is $100,000 to $120,000 with annual bonus eligibility.

APPLICATION DEADLINE: June 30, 2026
ABOUT US:
Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products - like yearbooks, letter jackets, class jewelry and championship rings - keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here.
ALL ABOUT MARKETING
Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time. Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can't wait to show you what our Marketing Team has to offer at Jostens!
AMERICANS WITH DISABILITIES ACT (ADA):
Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3300.
Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
California Privacy Policy: https://www.jostens.com/about/california-employee-privacy-policy

What Jostens employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply