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Educational Marketing Jobs in Rochester, NY (NOW HIRING)

Coordinates, writes, edits and produces pursuit marketing materials (qualifications packages ... education, and work location. Body, mind, and wallet--LaBella's benefits support a holistic ...

Director of Marketing Operations

Fairport, NY ยท On-site

$125K - $150K/yr

An experienced marketing operator who brings judgment, perspective, and accountability Qualifications Education and Experience: * 10+ years of experience in marketing operations, marketing program ...

Education and Experience: * 10+ years of experience in marketing operations, marketing program management, or integrated marketing roles * Demonstrated experience leading complex, multichannel ...

Sr Channel Marketing Manager

Rochester, NY ยท On-site

$120K - $165K/yr

Overview Leads the development and implementation of division-wide product marketing plans or ... education, and/or experience which may result in total compensation outside of this range. Live the ...

Sr Channel Marketing Manager

Rochester, NY ยท On-site

$120K - $165K/yr

Overview Leads the development and implementation of division-wide product marketing plans or ... education, and/or experience which may result in total compensation outside of this range. Live the ...

An experienced marketing operator who brings judgment, perspective, and accountability Qualifications Education and Experience: * 6-10 years of experience in marketing operations, campaign management ...

Director of Education

Mumford, NY ยท On-site

$25 - $27/hr

Collaborate with Marketing team and support marketing efforts to ensure program messaging is appropriate for unique educator audience. Staff Management (30%) * Directly supervise education team ...

Showing results 21-40

Educational Marketing information

See Rochester, NY salary details

$21.7K

$46.8K

$73K

How much do educational marketing jobs pay per year?

As of Sep 7, 2026, the average yearly pay for educational marketing in Rochester, NY is $46,838.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,500.00 and $52,800.00 per year, depending on experience, location, and employer.

What is educational marketing?

Educational marketing is a strategy that uses informative content and resources to engage, educate, and build trust with target audiences, often in the context of promoting educational institutions, programs, or products. Instead of traditional advertising, educational marketing focuses on providing valuable information that helps potential students, parents, or educators make informed decisions. This approach can include webinars, workshops, blog posts, and other content designed to inform and attract prospective clients or students. It is commonly used by schools, universities, online learning platforms, and organizations offering educational products or services.

What are the key skills and qualifications needed to thrive in educational marketing?

To thrive in Educational Marketing, you need expertise in marketing strategy, content creation, and a strong understanding of the education sector, often supported by a degree in marketing, communications, or education. Familiarity with digital marketing tools such as email platforms, social media analytics, and CRM systems, as well as certifications like Google Analytics or HubSpot, is highly valuable. Outstanding communication, creativity, and relationship-building skills help you engage educators, students, and stakeholders effectively. These skills ensure impactful campaigns that reach the right audiences and drive enrollment or program participation in an increasingly competitive educational landscape.

How do professionals in educational marketing typically collaborate with academic staff to create effective campaigns?

Educational marketing professionals often work closely with teachers, administrators, and academic advisors to ensure that marketing materials accurately reflect the institution's values and offerings. This collaboration usually involves regular meetings to gather insights about academic programs, student experiences, and school culture. By integrating feedback from academic staff, marketers can create campaigns that resonate with prospective students and authentically represent the educational environment. Such teamwork not only builds trust but also helps align marketing strategies with institutional goals.

What is the difference between Educational Marketing vs Educational Content Specialist?

AspectEducational MarketingEducational Content Specialist
Primary FocusPromoting educational products, programs, or services to attract students or clientsCreating and managing educational content to inform and engage learners
Required SkillsMarketing strategies, branding, campaign managementContent creation, instructional design, writing
Work EnvironmentMarketing departments, educational institutions, agenciesEducational institutions, content teams, e-learning companies
Common CertificationsMarketing certifications, digital marketing coursesInstructional design, education, writing certifications

Educational Marketing focuses on promoting educational offerings to attract students or clients, utilizing marketing strategies and campaigns. In contrast, Educational Content Specialists develop and manage educational content to enhance learning experiences. While both roles require knowledge of education, their core activities differ: one emphasizes promotion, the other content creation.

What are popular job titles related to Educational Marketing jobs in Rochester, NY?

For Educational Marketing jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Educational Marketing jobs in Rochester, NY look for?

The top searched job categories for Educational Marketing jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Educational Marketing jobs?

Cities near Rochester, NY with the most Educational Marketing job openings:

Infographic showing various Educational Marketing job openings in Rochester, NY as of August 2026, with employment types broken down into 1% Internship, 84% Full Time, 12% Part Time, and 3% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $46,838 per year, or $22.5 per hour.

Global Marketing Communications Manager

Enpro Industries

Palmyra, NY โ€ข On-site

$110K - $178K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 8 days ago


Key responsibilities

  • Lead the development and orchestration of global marketing communications to ensure consistent messaging across regions and channels.

  • Develop and execute globally aligned marketing campaigns, including defining objectives, target audiences, and success metrics, and enable regional teams to implement them.

  • Define and manage the global content strategy, including content creation, governance, and ensuring alignment with messaging and brand standards.


Job description

Global Marketing Communications Manager
Location: Global / Hybrid (flexible)
Function: Marketing
Reporting to: VP, Sales & Marketing
Position Overview
We are seeking a strategic and execution-focused Global Marketing Communications Manager to lead the development and orchestration of Garlock's global marketing communications.
This role is responsible for defining what we say, why it matters, and how it connects to customer needs globally-ensuring consistent, differentiated messaging while enabling regional teams to execute effectively in their markets. The ideal candidate combines strong strategic thinking with hands-on campaign leadership and a passion for building scalable, high-impact content and communications frameworks.
Key Responsibilities
Global Messaging & Positioning
  • Define and maintain global messaging frameworks and value propositions aligned to target markets and growth opportunities

  • Translate customer needs, market insights, and VOC into clear, differentiated messaging

  • Ensure consistency in messaging, tone, and positioning across all regions and channels

Campaign Strategy & Execution
  • Develop and lead globally aligned marketing campaigns tied to strategic growth priorities

  • Define campaign objectives, target audiences, and success metrics

  • Partner with regional teams to enable local execution and activation of global campaigns

  • Ensure alignment between campaign strategy and sales priorities

Content Strategy & Governance
  • Define the global content strategy, including what content is created centrally vs. regionally

  • Develop scalable, modular content frameworks (campaign assets, case studies, sales tools, etc.)

  • Establish governance to eliminate duplication and improve content efficiency across regions

  • Ensure all content aligns with global messaging and brand standards

Marketing Automation & Campaign Enablement
  • Partner with the Global Digital Experience Manager to execute campaigns through marketing automation platforms

  • Define requirements for campaign workflows, lead nurturing, and audience segmentation

  • Ensure alignment between content, campaigns, and digital execution

  • Support development of lead generation and nurturing strategies tied to campaign objectives

Performance & KPI Management
  • Define KPIs to measure campaign effectiveness, engagement, and contribution to pipeline

  • Track and evaluate campaign performance in partnership with digital and analytics teams

  • Use insights to continuously improve messaging, content, and campaign strategy

Cross-Regional Collaboration
  • Act as the central point of coordination for global marketing communications

  • Enable regions with tools, templates, and guidance for consistent execution

  • Facilitate collaboration and sharing of best practices across regions

  • Ensure clear ownership and accountability across global and regional teams

Stakeholder Alignment
  • Partner closely with sales, product management, and leadership to ensure alignment on priorities and messaging

  • Support product launches, key growth initiatives, and strategic opportunities with tailored messaging and campaigns

  • Serve as a strategic advisor on communication strategies to senior leadership

Qualifications
  • Master's degree in Marketing, Business, Communications, or related field, or equivalent combination of advanced education and progressively responsible experience

  • 8+ years of experience in marketing communications, campaign management, or content strategy

  • Proven experience developing and executing integrated marketing campaigns in a B2B environment

  • Strong experience in messaging development, content strategy, and campaign orchestration

  • Familiarity with marketing automation and digital campaign execution

  • Experience working in a global or multi-region organization

  • Strong collaboration and stakeholder management skills

  • Analytical mindset with the ability to connect marketing activities to business outcomes

  • Excellent communication skills with the ability to translate complex concepts into clear messaging

Preferred Experience
  • Experience in industrial, manufacturing, or technical B2B markets

  • Experience building or scaling global marketing frameworks and processes

  • Exposure to product marketing, VOC programs, or market segmentation work

Enpro carefully considers a wide range of compensation factors including thebackground, education, training,and experience required, as well as geographicconsiderations such as cost of labor, and applicable local andstate laws. These considerations can cause offered compensation to vary. The hiring range for this position istypically $110,000-178,000 annually. The actual offer will be based on the individual candidate.Bonus, gainshare, and/or equitymay be eligible for this position.Enpro offers a range of benefits including, butnotlimited to medical, dental, vision, life, 401(k) matching, and other supplementalinsurance options.
#Garlock