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Educational Marketing Jobs in Rochester, NY (NOW HIRING)

Coast Professional, Inc.

Marketing Assistant

Geneseo, NY · On-site

$15.71/hr

Other marketing assignments as required Qualifications Education * High school diploma or GED required * Associate or bachelor's degree from an accredited college or university preferred. Equivalent ...

Coast Professional, Inc.

Marketing Assistant

Geneseo, NY · On-site

$15.71/hr

Equivalent work experience in similar position may be substituted for educational requirement. Experience • Minimum one (1) year of marketing/corporate experience, two (2) years preferred.

Coast Professional

Marketing Assistant

Geneseo, NY · On-site

$15.71/hr

Equivalent work experience in similar position may be substituted for educational requirement. Experience • Minimum one (1) year of marketing/corporate experience, two (2) years preferred.

CAMPBELL OIL COMPANY INC

Coordinator, Marketing

Rochester, NY · On-site

$41K - $57K/yr

EDUCATION AND QUALIFICATIONS * Education: Bachelor's degree in Marketing, Communications, Business, or a related field preferred. * Experience: Previous experience in marketing, communications ...

Enpro

Global Marketing Communications Manager

Palmyra, NY · On-site

$110K - $178K/yr

Master's degree in Marketing, Business, Communications, or related field, or equivalent combination of advanced education and progressively responsible experience * 8+ years of experience in ...

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All JobsEducational Marketing JobsEducational Marketing Jobs in Rochester, NY

Educational Marketing information

See Rochester, NY salary details

$21.7K

$46.8K

$73K

How much do educational marketing jobs pay per year?

As of Sep 7, 2026, the average yearly pay for educational marketing in Rochester, NY is $46,838.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,500.00 and $52,800.00 per year, depending on experience, location, and employer.

What is educational marketing?

Educational marketing is a strategy that uses informative content and resources to engage, educate, and build trust with target audiences, often in the context of promoting educational institutions, programs, or products. Instead of traditional advertising, educational marketing focuses on providing valuable information that helps potential students, parents, or educators make informed decisions. This approach can include webinars, workshops, blog posts, and other content designed to inform and attract prospective clients or students. It is commonly used by schools, universities, online learning platforms, and organizations offering educational products or services.

What are the key skills and qualifications needed to thrive in educational marketing?

To thrive in Educational Marketing, you need expertise in marketing strategy, content creation, and a strong understanding of the education sector, often supported by a degree in marketing, communications, or education. Familiarity with digital marketing tools such as email platforms, social media analytics, and CRM systems, as well as certifications like Google Analytics or HubSpot, is highly valuable. Outstanding communication, creativity, and relationship-building skills help you engage educators, students, and stakeholders effectively. These skills ensure impactful campaigns that reach the right audiences and drive enrollment or program participation in an increasingly competitive educational landscape.

How do professionals in educational marketing typically collaborate with academic staff to create effective campaigns?

Educational marketing professionals often work closely with teachers, administrators, and academic advisors to ensure that marketing materials accurately reflect the institution's values and offerings. This collaboration usually involves regular meetings to gather insights about academic programs, student experiences, and school culture. By integrating feedback from academic staff, marketers can create campaigns that resonate with prospective students and authentically represent the educational environment. Such teamwork not only builds trust but also helps align marketing strategies with institutional goals.

What is the difference between Educational Marketing vs Educational Content Specialist?

AspectEducational MarketingEducational Content Specialist
Primary FocusPromoting educational products, programs, or services to attract students or clientsCreating and managing educational content to inform and engage learners
Required SkillsMarketing strategies, branding, campaign managementContent creation, instructional design, writing
Work EnvironmentMarketing departments, educational institutions, agenciesEducational institutions, content teams, e-learning companies
Common CertificationsMarketing certifications, digital marketing coursesInstructional design, education, writing certifications

Educational Marketing focuses on promoting educational offerings to attract students or clients, utilizing marketing strategies and campaigns. In contrast, Educational Content Specialists develop and manage educational content to enhance learning experiences. While both roles require knowledge of education, their core activities differ: one emphasizes promotion, the other content creation.

What are popular job titles related to Educational Marketing jobs in Rochester, NY?

For Educational Marketing jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Educational Marketing jobs in Rochester, NY look for?

The top searched job categories for Educational Marketing jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Educational Marketing jobs?

Cities near Rochester, NY with the most Educational Marketing job openings:

Educational Marketing jobs near you
Infographic showing various Educational Marketing job openings in Rochester, NY as of August 2026, with employment types broken down into 1% Internship, 84% Full Time, 12% Part Time, and 3% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $46,838 per year, or $22.5 per hour.

Marketing Director

Insero Talent Solutions

Rochester, NY

Full-time

Re-posted 24 days ago

Job description

Insero Talent Solutions has partnered with a flourishing optical company based in Rochester, NY, experiencing substantial growth to recruit a Marketing Director.

Position Summary

The Marketing Director serves as the senior marketing executive and principal advisor to the CEO on all marketing, branding, communications, and customer engagement initiatives. This position develops enterprise marketing strategies that drive revenue growth, strengthen brand equity, support product innovation, expand market share, and enhance customer experience across all business channels.

Scope of Responsibility

The Marketing Director has overall responsibility for corporate marketing strategy, digital transformation, brand management, demand generation, licensing, product marketing, communications, e-commerce marketing, retail marketing, analytics, and marketing technology.

The role leads internal staff and external agencies while partnering with executive leadership to achieve strategic business objectives.

Leadership Responsibilities

  • Serve as the principal marketing advisor to the CEO and executive leadership team.
  • Develop long-range marketing strategies aligned with corporate growth initiatives.
  • Lead enterprise brand architecture across all of the company's brands.
  • Direct integrated marketing strategies across digital, retail, wholesale, healthcare,
  • government, and e-commerce channels.
  • Lead product launch and go-to-market strategies.
  • Oversee digital marketing, SEO, SEM, paid media, content marketing, email marketing,
  • influencer marketing, affiliate marketing, and social media.
  • Lead licensing and strategic brand partnership marketing programs.
  • Direct corporate communications, public relations, executive messaging, and reputation
  • Develop annual marketing budgets and measure ROI, ROAS, CAC, CLV, and other key
  • performance indicators.
  • Champion AI, marketing technology, automation, CRM, analytics, and customer
  • intelligence initiatives.
  • Build, mentor, and lead a high-performing marketing department.

Education

  • Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field, or an equivalent combination of education and progressively responsible marketing experience. MBA or related graduate degree preferred.

Experience

Required:

  • 10+ years of progressive marketing leadership experience.
  • Executive-level experience developing enterprise marketing strategy.
  • Experience leading multi-brand marketing organizations, digital marketing, budgeting, analytics, and cross-functional initiatives.

Preferred:

  • Manufacturing, optical, healthcare, consumer products, B2B/B2C, e-commerce, and licensed products experience.

Knowledge, Skills & Abilities

  • Enterprise marketing strategy, executive leadership, digital marketing, brand management, licensing, AI-enabled marketing, marketing analytics, financial management, customer insights, public relations, organizational development, strategic partnerships, and executive communication.
  • Oversee agencies, creative partners, vendors, licensors, and strategic partners.
  • Conduct market research, competitive intelligence, pricing analysis, and customer insight initiatives.
  • Engage and strengthen relationships with retail locations, ranging from independent standalone operations to medium and larger-scale businesses. Additionally, develop and execute marketing plans for these locations and collaborate effectively with client marketing representatives to align objectives, share insights, and co-create campaigns that deliver measurable results. Passion for fashion, sports, fandom culture, or entertainment marketing.
  • Drive innovation in omnichannel marketing and customer engagement.