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Edtech Marketing Jobs in Virginia (NOW HIRING)

Amazon

Sr Account Manager, EdTech

Arlington, VA

... EdTech ISVs operate and innovate on the AWS platform. Do you have the business savvy to lead a ... closely with marketing and the partner teams - In partnership with Sales Ops, manage all ...

Amazon

Sr Account Manager, EdTech

Arlington, VA · On-site

... EdTech ISVs operate and innovate on the AWS platform. Do you have the business savvy to lead a ... closely with marketing and the partner teams - In partnership with Sales Ops, manage all ...

Amazon

Sr Account Manager, EdTech

Arlington, VA · On-site

... EdTech ISVs operate and innovate on the AWS platform. Do you have the business savvy to lead a ... closely with marketing and the partner teams - In partnership with Sales Ops, manage all ...

ISTE+ASCD

Industry Sr. Account Manager

Arlington, VA · On-site

$80 - $85/hr

Communication & Marketing Collaboration * Communicate account needs to the content team and other ... Knowledge of the K-12, higher education, and EdTech landscape, including current industry trends ...

ISTE+ASCD

Industry Sr. Account Manager

Arlington, VA · On-site

$80K - $85K/yr

Communication & Marketing Collaboration * Communicate account needs to the content team and other ... Knowledge of the K-12, higher education, and EdTech landscape, including current industry trends ...

ISTE+ASCD

Industry Sr. Account Manager

Arlington, VA · On-site

$80K - $85K/yr

Communication & Marketing Collaboration * Communicate account needs to the content team and other ... Knowledge of the K-12, higher education, and EdTech landscape, including current industry trends ...

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Edtech Marketing information

See Virginia salary details

$21.8K

$47.1K

$73.4K

How much do edtech marketing jobs pay per year?

As of Aug 23, 2026, the average yearly pay for edtech marketing in Virginia is $47,064.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,700.00 and $53,000.00 per year, depending on experience, location, and employer.

What is an edtech marketing?

An Edtech Marketing job involves promoting educational technology products and services to schools, educators, students, and institutions. This role includes developing marketing strategies, creating content, managing digital campaigns, and analyzing market trends to drive user engagement and product adoption. Professionals in this field work closely with sales, product, and customer success teams to effectively position edtech solutions in the market. Strong communication, data analysis, and digital marketing skills are essential for success.

What are the key skills and qualifications needed to thrive in edtech marketing?

To thrive in Edtech Marketing, you need expertise in digital marketing strategies, a solid understanding of the education sector, and a background in marketing, communications, or a related field. Familiarity with marketing automation platforms, CRM systems, analytics tools, and certifications like Google Analytics or HubSpot Inbound Marketing are highly valuable. Creativity, strong communication, and adaptability are essential soft skills for developing effective campaigns and engaging diverse educational stakeholders. These qualifications enable professionals to design compelling marketing initiatives that drive product adoption and growth within the competitive Edtech landscape.

What are some common challenges faced in edtech marketing and how do professionals typically address them?

One frequent challenge in Edtech Marketing is effectively communicating the value of complex educational technology to a diverse audience that includes educators, administrators, and students. Professionals in this role often work closely with product, sales, and customer success teams to gather insights and craft messaging that addresses specific pain points. Staying up-to-date with the rapidly evolving education technology landscape and adapting marketing approaches accordingly is also key. Overcoming these challenges requires a combination of strong collaboration, continuous learning, and a customer-centric approach to ensure marketing efforts resonate with target audiences.

What are the most commonly searched types of Edtech Marketing jobs in Virginia?

The most popular types of Edtech Marketing jobs in Virginia are:

What are popular job titles related to Edtech Marketing jobs in Virginia?

For Edtech Marketing jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Edtech Marketing jobs in Virginia look for?

The top searched job categories for Edtech Marketing jobs in Virginia are:

Edtech Marketing jobs near you
Infographic showing various Edtech Marketing job openings in Virginia as of August 2026, with employment types broken down into 1% Internship, 80% Full Time, 18% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $47,064 per year, or $22.6 per hour.

EdTech ABM Marketing Manager, AWS Industry Marketing

Amazon

Arlington, VA

Full-time

Posted 4 days ago

Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 7,111 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers

Job description

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Industry Marketing Manager to design and execute high-impact ABM programs for enterprise customers within the US Higher Education field territory and deliver the industry's largest activations and programs for EdTech partners. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.
The Account-Based Marketing Manager will own the end-to-end execution of US EdTech ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. This role requires strategic marketing expertise, strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.
Key job responsibilities
Deliver the largest Industry activations, executive programs, and scaling programs
Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
Drive operational excellence through standardized processes, documentation, and best practices
Track and report on program performance, using data to optimize and scale successful approaches
Manage program budgets effectively, demonstrating frugality while maximizing impact
Collaborate with global ABM community to share learnings and adopt proven practices
A day in the life
AWS Industry Marketing is responsible for driving revenue, adoption, and growth from the largest and fastest growing enterprise-level customers including public sector

The Industry Marketing ABM team focuses on building and executing the most effective, tailored and integrated plans for priority 1:1 customers and clusters of customers via 1:Few. The US EdTech ABM Marketer will partner with Sales and other enabling teams to research key customers, develop go-to-market plans, and execute those events and engagements that help drive revenue.
About the team
AWS Marketing leads the charge in cloud and AI innovation, inspiring and empowering customers and partners to unlock their cloud potential.

We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements.

You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.

What Amazon employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Amazon

Sourced by ZipRecruiter

Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate, computer and electronic product manufacturing and software development

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US

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