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Edtech Marketing Jobs in Michigan (NOW HIRING)

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Edtech Marketing information

See Michigan salary details

$19.2K

$41.4K

$64.5K

How much do edtech marketing jobs pay per year?

As of Aug 25, 2026, the average yearly pay for edtech marketing in Michigan is $41,376.00, according to ZipRecruiter salary data. Most workers in this role earn between $33,100.00 and $46,600.00 per year, depending on experience, location, and employer.

What is an edtech marketing?

An Edtech Marketing job involves promoting educational technology products and services to schools, educators, students, and institutions. This role includes developing marketing strategies, creating content, managing digital campaigns, and analyzing market trends to drive user engagement and product adoption. Professionals in this field work closely with sales, product, and customer success teams to effectively position edtech solutions in the market. Strong communication, data analysis, and digital marketing skills are essential for success.

What are the key skills and qualifications needed to thrive in edtech marketing?

To thrive in Edtech Marketing, you need expertise in digital marketing strategies, a solid understanding of the education sector, and a background in marketing, communications, or a related field. Familiarity with marketing automation platforms, CRM systems, analytics tools, and certifications like Google Analytics or HubSpot Inbound Marketing are highly valuable. Creativity, strong communication, and adaptability are essential soft skills for developing effective campaigns and engaging diverse educational stakeholders. These qualifications enable professionals to design compelling marketing initiatives that drive product adoption and growth within the competitive Edtech landscape.

What are some common challenges faced in edtech marketing and how do professionals typically address them?

One frequent challenge in Edtech Marketing is effectively communicating the value of complex educational technology to a diverse audience that includes educators, administrators, and students. Professionals in this role often work closely with product, sales, and customer success teams to gather insights and craft messaging that addresses specific pain points. Staying up-to-date with the rapidly evolving education technology landscape and adapting marketing approaches accordingly is also key. Overcoming these challenges requires a combination of strong collaboration, continuous learning, and a customer-centric approach to ensure marketing efforts resonate with target audiences.

What are the most commonly searched types of Edtech Marketing jobs in Michigan?

The most popular types of Edtech Marketing jobs in Michigan are:

What are popular job titles related to Edtech Marketing jobs in Michigan?

For Edtech Marketing jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Edtech Marketing jobs in Michigan look for?

The top searched job categories for Edtech Marketing jobs in Michigan are:

Edtech Marketing jobs near you
Infographic showing various Edtech Marketing job openings in Michigan as of August 2026, with employment types broken down into 1% Internship, 82% Full Time, 12% Part Time, 2% Temporary, 2% Contract, and 1% Nights. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $41,376 per year, or $19.9 per hour.

State and Strategic Account Executive

Careers at Level Data | Level Data

Kalamazoo, MI • Remote

Full-time

Medical, Retirement, PTO

Re-posted 13 days ago

Job description

About Level Data

Level Data is a leader in K-12 education data solutions, offering innovative data management and integration services that empower schools to streamline operations, enhance student performance, and maintain accurate, real-time data. Our tools help educational institutions simplify data quality, reporting, and compliance-allowing educators to focus on what matters most: student success. Level Data is a fast-growing, software-as-a-service company.

Job Summary We are seeking a motivated State and Strategic Account Executive to drive growth and expand Level Data's footprint in the K-12 education market. In this role, you will own sales efforts within assigned states and develop strategic relationships with state level buyers, state education agencies, and other key stakeholders. The ideal candidate will have a blend of strategic selling experience, consultative sales skills, and a passion for improving education through data-driven technology solutions. This position is remote and will report to the VP of Sales.


Key Responsibilities

  • Develop and implement strategic sales plans for assigned states to meet revenue targets.
  • Identify, prospect, and engage with new and existing clients within school districts, regional education agencies, and state education departments.
  • Collaborate with internal teams (product, marketing, sales, sales development, and customer success) to create value-based sales strategies and align offerings with market needs.
  • Build and maintain long-term relationships with decision-makers (e.g., superintendents, IT directors, and state administrators).
  • Manage key accounts and oversee the full sales cycle, from lead generation to closing.
  • Ensure high levels of customer satisfaction by acting as a trusted advisor to clients, understanding their challenges, and presenting tailored solutions to support K12 needs.
  • Work cross-functionally with product teams to provide market feedback and influence roadmap development.
  • Collaborate with marketing to develop localized campaigns and sales enablement materials.
  • Provide regular sales forecasts and performance updates to leadership.
  • Stay current on education industry trends, funding mechanisms (e.g., ESSER, Title I), and state policies that influence data management in K-12 education.
  • Monitor competitive activity and identify opportunities to differentiate Level Data's solutions.
  • Attend industry conferences, trade shows, and regional events to build awareness of Level Data's offerings.


Qualifications

  • 5+ years of experience in strategic B2B sales (preferably in EdTech or K-12 markets).
  • Proven track record of meeting or exceeding revenue goals through strategic sales efforts.
  • Experience working with school districts, state education agencies, or education service organizations (ESOs) is a plus.
  • Ability to travel up to 30-40% of the time as needed, to meet with clients and attend events.
  • Bachelor's degree in business, Education, or a related field (or equivalent experience).

Skills:

  • Strong consultative sales skills with the ability to tailor solutions to the unique needs of K-12 clients.
  • Exceptional communication, presentation, and negotiation abilities.
  • Ability to develop trusted relationships at all levels, from district administrators to state policymakers.
  • Familiarity with data management solutions, SIS (Student Information Systems), and EdTech tools used in K-12 education.
  • Proficiency in HubSpot CRM

What We Offer

  • Competitive salary with performance-based bonuses.
  • Comprehensive benefits package (healthcare, 401(k), PTO, etc.).
  • Professional development opportunities to grow your career.
  • Collaborative, remote-friendly work environment.

How to Apply Please submit your resume and a cover letter outlining your relevant experience and passion for improving K-12 education through data solutions. Level Data is an equal opportunity employer. All qualified applicants will receive consideration of employment without regard to race, sex, color, religion, national origin, protected veteran status, or based on a disability.


Apply