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Ecommerce Manager Jobs in Reston, VA (NOW HIRING)

shrm

Manager, eCommerce

Alexandria, VA

  • Medical

  • Dental

  • Vision

  • Retirement

Summary The eCommerce Manager is responsible for the strategy, performance, and day-to-day operations of SHRM's digital commerce experience. This role ensures the eCommerce ecosystem supports ...

SHRM

Manager, eCommerce

Alexandria, VA · Hybrid

Overview The eCommerce Manager is responsible for the strategy, performance, and day-to-day operations of SHRM's digital commerce experience. This role ensures the eCommerce ecosystem supports ...

New

Goodwill of Greater Washington

Director of E-commerce

Woodbridge, VA · On-site

$115K - $125K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Director of Ecommerce leads strategy and execution for GGW's online retail operations, driving ... Maintains clear communication with Retail Directors and General Managers to improve product flow ...

Goodwill of Greater Washington

Director of E-commerce

Woodbridge, VA · On-site

$115K - $125K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Overview The Director of Ecommerce leads strategy and execution for GGW's online retail operations ... Maintains clear communication with Retail Directors and General Managers to improve product flow ...

Nestle

Specialist E-Commerce Strategy

Arlington, VA · On-site

$80K - $95K/yr

  • Medical

  • Retirement

Manage launch timelines and retailer onboarding requirements. * Ensure all digital assets are ... Partner with eCommerce and Retail Media teams to improve organic search performance. * Identify ...

Nestle

Senior Specialist E-Commerce Strategy

Arlington, VA · On-site +1

$98K - $135K/yr

  • Medical

  • Retirement

Category management or business analytics role preferred * eCommerce experience preferred * Strong technical skills and expertise with analytics * Advanced MS Excel and PowerPoint skills * Analytical ...

Nestle

Manager E-Commerce Strategy

Arlington, VA · On-site

  • Medical

  • Retirement

Position Summary The eCommerce Strategy Manager, Emerging Channels and Capabilities, plays a critical role in shaping how the Coffee and Beverage Division grows and evolves across the digital ...

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Ecommerce Manager information

See Reston, VA salary details

$23.9K

$80.2K

$126.9K

How much do ecommerce manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for ecommerce manager in Reston, VA is $80,242.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,300.00 and $99,900.00 per year, depending on experience, location, and employer.

What is an ecommerce manager?

E-commerce managers oversee all online activities for a business, including advertising, marketing, and web maintenance. As an e-commerce manager, you are in charge of all aspects of web design and development, including marketing and sales. Other responsibilities include managing the online staff, working directly with shipping companies and suppliers, and addressing customer service issues. You need business, information technology, and marketing experience to excel in this career. Strong communication skills are also a must.

What does an ecommerce manager do?

An Ecommerce Manager is responsible for overseeing and driving the online sales of a business. They manage the company’s ecommerce website, coordinate digital marketing strategies, and analyze data to improve sales performance. Their duties include optimizing the online shopping experience, managing product listings, ensuring smooth order fulfillment, and collaborating with other departments to achieve sales targets. Ecommerce Managers also stay up-to-date with industry trends and technologies to keep the business competitive.

What are the key skills and qualifications needed to thrive as an ecommerce manager, and why are they important?

To thrive as an Ecommerce Manager, you need expertise in digital marketing, sales analytics, and online merchandising, often backed by a degree in business, marketing, or a related field. Proficiency with ecommerce platforms (like Shopify or Magento), analytics tools (such as Google Analytics), and experience with SEO/SEM are typically required. Strong leadership, problem-solving abilities, and excellent communication skills help drive team performance and create positive customer experiences. These skills are crucial for optimizing online sales, managing digital storefronts, and achieving business growth in a competitive online marketplace.

How does an ecommerce manager typically collaborate with other departments to drive online sales?

An Ecommerce Manager frequently works cross-functionally with departments like marketing, IT, customer service, and logistics. They coordinate with marketing to plan promotions and digital campaigns, partner with IT to ensure the website’s performance and user experience, and work with logistics to streamline order fulfillment and shipping. Regular communication and collaboration are essential to align strategies, address challenges quickly, and ensure a seamless shopping experience for customers. This teamwork is key to achieving sales targets and growing the online business.

What is the difference between Ecommerce Manager vs Digital Marketing Manager?

AspectEcommerce ManagerDigital Marketing Manager
Primary FocusOverseeing online sales, website management, and product listingsDeveloping and executing online marketing campaigns to drive traffic and brand awareness
Required SkillsE-commerce platforms, sales analytics, website optimizationSEO, SEM, content marketing, social media strategy
Work EnvironmentRetail or e-commerce companies, online retail platformsMarketing agencies, corporate marketing departments
Common CertificationsGoogle Analytics, Shopify, Adobe Commerce certificationsGoogle Ads, HubSpot, Facebook Blueprint certifications

The Ecommerce Manager primarily focuses on managing online sales channels, website performance, and product listings, ensuring a seamless shopping experience. In contrast, the Digital Marketing Manager concentrates on creating marketing strategies to attract visitors and increase brand visibility. Both roles often collaborate but serve different core functions within the online business ecosystem.

Does ecommerce manager pay well?

Ecommerce managers typically earn a competitive salary that varies based on experience, location, and company size. According to industry data, the median annual pay ranges from $70,000 to over $120,000, with higher salaries often linked to strong skills in digital marketing, analytics, and platform management. Many roles also include performance bonuses and benefits.
More about Ecommerce Manager jobs

What are the most commonly searched types of Ecommerce jobs in Reston, VA?

The most popular types of Ecommerce jobs in Reston, VA are:

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For Ecommerce Manager jobs in Reston, VA, the most frequently searched job titles are:

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What cities near Reston, VA are hiring for Ecommerce Manager jobs?

Cities near Reston, VA with the most Ecommerce Manager job openings:

Ecommerce Manager jobs near you
Infographic showing various Ecommerce Manager job openings in Reston, VA as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $80,242 per year, or $38.6 per hour.

Manager, eCommerce

Society for Human Resource Management (SHRM)

Alexandria, VA • On-site

Full-time

Medical, Dental, Vision, Retirement

Posted 4 days ago

Job description

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today's evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Summary
The eCommerce Manager is responsible for the strategy, performance, and day-to-day operations of SHRM's digital commerce experience. This role ensures the eCommerce ecosystem supports organizational objectives, customer needs, and revenue goals while driving continuous improvement across the customer journey, including product discovery, evaluation, purchase, and post-purchase management.
Working cross-functionally across business strategy, digital experience, technology, product operations, analytics, and marketing, the eCommerce Manager serves as the business owner for the eCommerce platform and related capabilities. The role translates business requirements into scalable digital solutions, ensures the operational effectiveness and performance of the commerce platform, and identifies opportunities to enhance functionality and customer experience.
The eCommerce Manager develops and executes the eCommerce roadmap, monitors and analyzes performance and conversion metrics, defines business and functional requirements, partners with Technology to address system needs and issues, and coordinates cross-functional activities supporting product launches and enhancements.
Responsibilities
eCommerce Strategy, Customer Experience & Business Performance
  • Develop and execute the eCommerce strategy and roadmap, aligning priorities with organizational objectives, customer needs, revenue opportunities, and long-term scalability.
  • Identify and prioritize opportunities to improve conversion, average order value, digital adoption, customer experience, and overall eCommerce performance through enhancements to technology, processes, merchandising, and digital experiences.
  • Develop business cases and recommendations for new commerce capabilities, enhancements, and investments based on business value, customer impact, performance data, and operational requirements.
  • Monitor and analyze key eCommerce metrics, including revenue, conversion, average order value, checkout and product performance, and customer behavior; translate insights into actionable recommendations, priorities, and risk mitigation strategies.
  • Partner with Marketing, Brand, UX, Content, Product, and other stakeholders to optimize the digital customer journey, effectively communicate product value, and support customer decision-making.
  • Lead and develop the eCommerce team by establishing priorities, accountabilities, and performance expectations while enabling team members to independently own assigned areas of the business.

Commerce Platform & Technology
  • Serve as the primary business owner for the eCommerce technology ecosystem and co-business owner of NetSuite for product data, partnering with Technology, engineering, architecture, and external partners to ensure platform capabilities support business and customer needs.
  • Translate business requirements into functional requirements, user stories, process flows, and acceptance criteria, and partner with technical teams through solution design, development, testing, implementation, and post-launch validation.
  • Maintain an understanding of commerce architecture, integrations, and data flows across commerce, CMS, ERP, CRM, payment, analytics, fulfillment, and related platforms to identify dependencies and opportunities for improvement.
  • Partner with Technology to diagnose and prioritize production issues and drive platform, integration, and automation enhancements that improve customer experience, functionality, scalability, and operational efficiency.

eCommerce Operations & Product Launches
  • Oversee the operational health of the eCommerce business, including product and catalog management, product setup and configuration, SKU structures, pricing, promotions, purchasing experiences, and transaction flows.
  • Lead eCommerce activities for new product launches, ensuring commerce requirements, system dependencies, configurations, testing, and operational readiness are completed prior to launch.
  • Coordinate dependencies across eCommerce, ERP, payments, fulfillment, Finance, Customer Experience, and other connected systems and teams to ensure accurate and reliable transaction processing.
  • Establish and maintain processes, controls, documentation, and governance that support accurate, efficient, and scalable commerce operations.
  • Lead resolution of commerce-related operational issues, coordinating across teams to identify root causes, minimize customer and business impact, and implement solutions that reduce recurrence.
  • Balance day-to-day commerce operations and issue resolution with product launches, platform development, and longer-term optimization priorities.

Education & Experience Requirements
Education
• Bachelor's degree in Business, Marketing, Digital Commerce, Information Systems, or a related field, or equivalent experience in lieu of degree.
Experience
• Ten (10) or more years of experience in eCommerce, digital product, digital experience, or a related field, with experience owning complex digital commerce initiatives.
• Demonstrated experience managing an eCommerce platform and the broader ecosystem of systems required to support digital transactions.
• Experience translating business needs into requirements and working closely with technology or engineering teams.
• Experience managing complex cross-functional initiatives with multiple stakeholders and dependencies.
• Experience using data and analytics to evaluate eCommerce performance, identify opportunities, and drive improvements in conversion, customer experience, and revenue.
• Prior experience leading or managing employees.
• Experience with Adobe Commerce, Adobe Experience Manager, Adobe Analytics/CJA, NetSuite, Salesforce are strongly preferred.
Certifications - NA
Knowledge, Skills & Abilities
  • Strong knowledge of eCommerce strategy, digital customer experience, merchandising, product and catalog management, and commerce operations.
  • Strong understanding of the end-to-end digital commerce ecosystem, including eCommerce platforms, ERP, CRM, CMS, payment processing, fulfillment, analytics, and system integrations.
  • Ability to develop and execute eCommerce strategies and roadmaps aligned with business objectives, customer needs, and revenue goals.
  • Strong analytical and problem-solving skills with the ability to interpret eCommerce KPIs, customer behavior, and business performance data and translate findings into actionable recommendations.
  • Demonstrated ability to define business and functional requirements and effectively partner with technical teams throughout design, development, testing, implementation, and ongoing optimization.
  • Strong project and program management skills with the ability to manage multiple priorities, dependencies, and initiatives in a complex, cross-functional environment.
  • Ability to identify and resolve operational and technology issues, assess business and customer impact, and develop scalable solutions.
  • Strong leadership and people management skills, including the ability to establish priorities, delegate responsibilities, coach employees, and foster accountability.
  • Strong interpersonal and collaboration skills with the ability to build effective relationships across Technology, Marketing, Finance, Product, Customer Experience, and other business functions.
  • Strong written and verbal communication skills, including the ability to communicate complex technical and business concepts to both technical and non-technical audiences.
  • Sound business judgment with the ability to balance immediate operational needs with longer-term strategic priorities.
  • Proficiency with Microsoft Office applications, including Excel, PowerPoint, Word, and Outlook.
  • Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.

Physical Requirements
This position operates in a typical office environment (which includes a home office setting) and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:
  • Prolonged periods of sitting at a desk and working on a computer.
  • Frequent use of hands and fingers for typing, handling documents, and using office equipment.
  • Occasional standing, walking, bending, and reaching.
  • Ability to lift and carry up to 30 pounds as needed.
  • Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Work Environment
Hybrid Schedule (3 Days In-Office/2 Days Remote)
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00-9:00 a.m. and concluding between 5:00-6:00 p.m. local time.
Travel: Occasional 0 - 10%
#LI
The hiring range for this position is $110,000 to $130,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran's status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.

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