Ecommerce Business Unit Manager information
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$75.4K - $85.9K
6% of jobs
$92.9K is the 25th percentile. Wages below this are outliers.
$85.9K - $96.3K
18% of jobs
The median wage is $106.8K / yr.
$96.3K - $106.8K
19% of jobs
$106.8K - $117.2K
9% of jobs
$117.2K - $127.7K
12% of jobs
$130.8K is the 75th percentile. Wages above this are outliers.
$127.7K - $138.1K
16% of jobs
$138.1K - $148.6K
6% of jobs
$148.6K - $159K
4% of jobs
$159K - $169.5K
3% of jobs
How much do ecommerce business unit manager jobs pay per year?
As of Sep 11, 2026, the average yearly pay for ecommerce business unit manager in the United States is $113,553.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,000.00 and $133,000.00 per year, depending on experience, location, and employer.
An Ecommerce Business Unit Manager oversees the online sales operations and overall strategy of a company’s digital business unit. They are responsible for driving online revenue growth, optimizing website performance, managing teams, and ensuring customer satisfaction. This role involves analyzing market trends, coordinating with marketing and logistics, and implementing technology solutions to enhance the online shopping experience. Ultimately, their goal is to increase profitability and ensure the success of the ecommerce division.
An Ecommerce Business Unit Manager frequently works cross-functionally with marketing, IT, customer service, and supply chain teams to optimize the online customer experience and achieve sales targets. They coordinate with marketing to design promotional campaigns, partner with IT to enhance website functionality, and work closely with supply chain teams to ensure product availability. Regular meetings and data sharing help identify trends and quickly address challenges, making strong communication and teamwork essential in this role.
To thrive as an Ecommerce Business Unit Manager, you need a solid background in business strategy, digital marketing, data analysis, and experience in ecommerce operations, often supported by a relevant degree. Familiarity with ecommerce platforms (such as Shopify or Magento), analytics tools (like Google Analytics), and CRM systems is typically required. Strong leadership, problem-solving abilities, and effective communication are crucial soft skills for managing teams and driving growth. These competencies are essential for optimizing online sales performance, ensuring seamless digital operations, and achieving business objectives in a competitive ecommerce landscape.
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