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Director Wellness Marketing Jobs in Wisconsin (NOW HIRING)

The Director - System Marketing provides strategic leadership for the development, implementation ... Wellness program for employees and their families. Our Mission: We heal people, promote health and ...

The Director - System Marketing provides strategic leadership for the development, implementation ... Wellness program for employees and their families. Our Mission : We heal people, promote health and ...

Up to 10% Retirement Contribution * $600 per Year Wellness Incentive * Three Weeks Starting Paid ... JOIN A TOP WORKPLACE - The Director of Marketing leads enterprise-wide executional marketing ...

Up to 10% Retirement Contribution * $600 per Year Wellness Incentive * Three Weeks Starting Paid ... JOIN A TOP WORKPLACE - The Director of Marketing leads enterprise-wide executional marketing ...

Up to 10% Retirement Contribution * $600 per Year Wellness Incentive * Three Weeks Starting Paid ... JOIN A TOP WORKPLACE - The Director of Marketing leads enterprise-wide executional marketing ...

Up to 10% Retirement Contribution * $600 per Year Wellness Incentive * Three Weeks Starting Paid ... JOIN A TOP WORKPLACE - The Director of Marketing leads enterprise-wide executional marketing ...

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Director Wellness Marketing information

What are the key skills and qualifications needed to thrive as a Director of Wellness Marketing, and why are they important?

To thrive as a Director of Wellness Marketing, you need expertise in marketing strategy, brand management, and a deep understanding of the wellness industry, often backed by a bachelor's or master's degree in marketing or a related field. Familiarity with CRM platforms, digital analytics tools, and marketing automation systems is typically required, as well as certifications like Digital Marketing Professional or similar. Outstanding leadership, creativity, and the ability to communicate and collaborate across teams are essential soft skills for driving campaigns and fostering innovation. These competencies are crucial for building impactful wellness brands, delivering measurable results, and leading teams in a competitive, evolving marketplace.

How does the Director of Wellness Marketing typically collaborate with product development and clinical teams to create effective campaigns?

As a Director of Wellness Marketing, you'll regularly work alongside product development and clinical teams to ensure that marketing strategies are both accurate and impactful. Collaboration often involves attending cross-functional meetings, reviewing product or program details for compliance and efficacy, and translating technical language into clear, consumer-focused messaging. This close partnership helps create marketing campaigns that resonate with target audiences while adhering to wellness standards and regulatory requirements. Establishing strong communication channels and mutual respect with these teams is key to success in this role.

What does a Director of Wellness Marketing do?

A Director of Wellness Marketing leads the development and execution of marketing strategies for wellness-related products or services. They oversee market research, branding, campaign management, and partnerships to promote wellness initiatives to target audiences. This role often involves collaborating with product development, sales, and creative teams to ensure the company's wellness offerings resonate in the market. Additionally, they analyze trends and measure the effectiveness of marketing efforts to drive growth and engagement.

What is the difference between Director Wellness Marketing vs Wellness Program Manager?

AspectDirector Wellness MarketingWellness Program Manager
CredentialsMarketing or health-related degrees, certifications in wellness marketingHealth, wellness, or fitness certifications, project management experience
Work EnvironmentStrategic planning, marketing campaigns, cross-department collaborationProgram implementation, participant engagement, operational oversight
Employer & IndustryHealthcare organizations, wellness brands, corporate wellness programsHealthcare providers, corporate wellness departments, fitness centers

The main difference is that the Director Wellness Marketing focuses on developing and executing marketing strategies to promote wellness programs, while the Wellness Program Manager handles the day-to-day management and execution of wellness initiatives. Both roles require health-related knowledge, but the Director is more strategic and marketing-oriented, whereas the Program Manager is more operational and program-focused.

What are the most commonly searched types of Wellness Marketing jobs in Wisconsin? The most popular types of Wellness Marketing jobs in Wisconsin are:
What are popular job titles related to Director Wellness Marketing jobs in Wisconsin? For Director Wellness Marketing jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Director Wellness Marketing jobs in Wisconsin look for? The top searched job categories for Director Wellness Marketing jobs in Wisconsin are:
What cities in Wisconsin are hiring for Director Wellness Marketing jobs? Cities in Wisconsin with the most Director Wellness Marketing job openings:
DIRECTOR - SYSTEM MARKETING

DIRECTOR - SYSTEM MARKETING

Aspirus Health

Wausau, WI • On-site

Full-time

Medical, Retirement, PTO

This job post has expired today. Applications are no longer accepted.


Aspirus Health rating

6.5

Company rating: 6.5 out of 10

Based on 249 frontline employees who took The Breakroom Quiz

594th of 864 rated healthcare providers


Job description

Compassion. Accountability. Collaboration. Foresight. Joy.
These are the Aspirus Core Values; and we are looking for the BEST around to join us as we demonstrate those values Every. Single. Day.
Aspirus Health in Wausau, WI is seeking a DIRECTOR - SYSTEM MARKETING to join our MARKETING team!
The Director - System Marketing provides strategic leadership for the development, implementation and performance of marketing activities across the system and targeted market areas. This position plays a highly visible role in partnering with leaders across the organization in developing system growth plans and delivering marketing plans that achieve business goals. Additionally, the position expands marketing capabilities and develops talent while bringing thought leadership to the organization.
Experience/Qualifications
  • Bachelor Degree in Marketing or related business field.
  • Master Degree in Business Administration with a focus on marketing highly desired.
  • Minimum ten years of leading and developing a marketing team.
  • Minimum seven years of strategic marketing planning, implementation and performance tracking.
  • Minimum of five years of developing comprehensive business/product/service plans.
  • Excellent written and oral communication skills.
  • Professional and executive presence.
  • Skilled at market and data analytics, and strategic marketing planning.
  • Proven success in developing and implementing omni-channel marketing plans.
  • Highly proficient in digital marketing including leveraging data analytics to drive CRM and marketing automation.
  • Outstanding combination of business acumen and messaging/creative development.
Employee Benefits
  • Full benefits packages available for part- and full-time status.
  • PTO accrual from day one!
  • Generous retirement plan with match available.
  • Wellness program for employees and their families.

Our Mission: We heal people, promote health and strengthen communities.
Our Vision: Aspirus is a catalyst for creating healthy, thriving communities, trusted and engaged above all others.
As an Aspirus team, we demonstrate caring, we plan to impact the future, work with happiness and enthusiasm, recognize our power to make a difference and improve the health of our communities.
Aspirus Health is a nonprofit, community-directed health system based in Wausau, Wisconsin, serving northeastern Minnesota, northern and central Wisconsin and the Upper Peninsula of Michigan. The health system operates 18 hospitals and 130 outpatient locations with nearly 14,000 team members, including 1,300 employed physicians and advanced practice clinicians. For more information visit aspirus.org.

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