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Director Remote Brand Strategy Jobs in Tennessee

Kele

Director, Brand Strategy

Memphis, TN · On-site +1

Summary The Director, Brand Strategy synthesizes customer insights, market intelligence, and behavioral data to translate Kele's brand vision into activations that deepen customer connection and ...

Media.Monks

$75K/yr

We build integrated, full-funnel media strategies that connect brand storytelling to measurable ... and Direct Partnerships. Responsibilities: * Manage cross-channel campaign planning efforts and ...

Monks

We build integrated, full-funnel media strategies that connect brand storytelling to measurable ... and Direct Partnerships. Responsibilities: * Manage cross-channel campaign planning efforts and ...

Truvani

Direct Response Copywriter - REMOTE

Nashville, TN · On-site +1

$75K - $105K/yr

Senior Creative Strategist, Performance Advertising Compensation: $75,000-$105,000 base, based on ... You understand how consumer psychology, persuasive messaging, brand trust, creative craft, and ...

Truvani

Direct Response Copywriter - REMOTE

Nashville, TN · Remote

$75K - $105K/yr

Senior Creative Strategist, Performance Advertising Compensation: $75,000-$105,000 base, based on ... You understand how consumer psychology, persuasive messaging, brand trust, creative craft, and ...

Viamedia Inc.

Sales Director

Morristown, TN · Remote

This role requires a strategic thinker with a proven track record in digital media ad sales ... Serve as a thought leader and brand ambassador at industry events, client summits, and trade shows.

Aprio

Director, Go-To-Market Strategy

Nashville, TN · On-site +1

$197K - $302K/yr

Aprio is a progressive, fast-growing firm looking for a Director, Go-To-Market Strategy to join ... remote and hybrid options What's in it for you: - Working with an industry leader : Be part of a ...

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All JobsBrand Strategy JobsDirector Remote Brand Strategy JobsDirector Remote Brand Strategy Jobs in Tennessee

Director Remote Brand Strategy information

What is the difference between Director Remote Brand Strategy vs Marketing Manager?

AspectDirector Remote Brand StrategyMarketing Manager
Primary FocusDeveloping and guiding overall brand strategy and positioningExecuting marketing campaigns and managing marketing teams
ResponsibilitiesBrand vision, long-term strategy, stakeholder alignmentCampaign planning, content creation, performance analysis
Required SkillsBrand management, strategic thinking, leadershipMarketing tactics, analytics, project management
Work EnvironmentRemote or hybrid, collaborating with executive teamsRemote or onsite, coordinating marketing activities

The main difference is that the Director Remote Brand Strategy focuses on shaping the overall brand vision and strategy at a high level, while the Marketing Manager handles the execution of marketing campaigns and day-to-day marketing operations. Both roles require strategic understanding, but the director role is more senior and strategic in nature.

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Director Remote Brand Strategy jobs near you

Director, Brand Strategy

Kele

Memphis, TN • On-site, Remote

Other

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 5 days ago

Key responsibilities

  • Summarize and elevate customer and market intelligence to guide decision-making.

  • Own activation criteria and refine brand architecture, behavioral playbooks, and customer lifecycle programs.

  • Lead competitive analysis to identify whitespace and growth opportunities, and evaluate the ROI of new activations.

Job description

Founded in 1983, Kele Inc. is a leading distribution, and solutions partner with national reach and a global presence. Built around our customers and powered by our people, Kele provides millions of in-stock parts from more than 300 brands to drive automation & efficiency in nearly every type of facility, from office towers and factories to data centers and hospitals.
Our goal is to empower progress for maintenance managers, engineers, contractors, and all those building the future. We do this by delivering parts rapidly, providing custom assemblies upstream, and offering unmatched support to ensure projects run smoothly and downtime is minimized.
With 12 locations nationwide and headquarters in Tennessee, Kele combines deep technical expertise, rapid logistics, and a solutions-first mindset to help customers simplify supply chains, meet tight schedules, and deliver high-quality outcomes.
Kele fosters a culture rooted in collaboration, innovation, and customer obsession, empowering associates at every level to contribute, grow, and make a meaningful impact.
We are currently hiring for the role of Director, Brand Strategy.
Summary
The Director, Brand Strategy synthesizes customer insights, market intelligence, and behavioral data to translate Kele's brand vision into activations that deepen customer connection and accelerate market penetration. This role operationalizes the brand through persona development, behavioral mapping, and differentiated value propositions that drive measurable growth. This leader ensures Kele's brand architecture and messaging frameworks reflect how customers think, decide, and buy to enhance loyalty and set Kele apart in a crowded marketplace. The Director partners across Marketing, Sales, and Customer Experience to ensure every channel, message, and program reinforces Kele's unique position in the industry. This position reports to the VP, Brand Strategy with preferred base in Memphis, TN.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
  • Customer, Market & Insights - Summarize and elevate customer and market intelligence (qualitative & quantitative) to guide decision-making. Monitor competitors, surface business-impact opportunities, and translate insights into actions that expand market share, enhance Kele's differentiation, and strengthen brand health.
  • Unified Brand Strategy - Own activation criteria and population models. Continuously refine brand architecture, behavioral playbooks, and identify opportunities for customer lifecycle programs that strengthen market connection.
  • Brand Positioning - Lead competitive analysis to identify whitespace and growth potential. Define opportunities where Kele's service levels and capabilities can capture share and drive preference.
  • Activation Stewardship & Strategy - Leverage brand and behavioral playbooks to evaluate and forecast the ROI of new activations. Define audience and decision points to scope activation opportunities that reinforce brand equity and growth.
  • Cross-Functional Leadership - Serve as a business partner to integrate brand intelligence and internal feedback loops. Champion change management to ensure successful activation across departments.
  • Definition of Success - Partner with Analytics to bring brand KPIs and proof points to life (like NPS). Monitor performance, identify trends, and recommend actions that link brand initiatives to total company growth and customer penetration by market.

Qualifications
  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 8+ years of progressive brand leadership experience, ideally within B2B markets.
  • Deep analytical background-able to synthesize & interpret customer data, segmentation, and performance metrics.
  • Proven ability to translate customer insights into actionable brand strategies.
  • Experience overseeing brand identity, messaging frameworks, and corporate communications.
  • Demonstrated success managing multi-channel brand programs and large-scale campaigns.

Skills and Competencies
  • Customer-obsessed attitude-committed to delivering best-in-class experiences and continuously improving how customers interact with the brand.
  • Strategic thinker with a deep understanding of customer-driven branding.
  • Exceptional leadership skills with experience managing and inspiring crossfunctional teams.
  • Strong storytelling and communication abilities, both written and verbal.
  • Data-informed decision maker skilled at integrating insights into creative execution.
  • Expertise in brand governance, voice/tone development, and content strategy.
  • Collaborative mindset with the ability to influence across all organizational levels.
  • Entrepreneurial and adaptable, thriving in a dynamic, fast-paced environment.

Kele Companies offers all full-time associates the following benefits and perks:
  • Medical, vision, and dental insurance
  • HSA
  • FSA (medical and dependent care)
  • 401(k) with employer match up to 4% with immediate vesting
  • Employer-paid short- and long-term disability coverage
  • Employer-paid basic life and AD&D insurance; supplemental life for employees and dependents available
  • Paid time off and paid holidays
  • Tuition reimbursement
  • Paid maternity leave

Bachelor's degree in Marketing, Communications, Business, or
related field.
8+ years of progressive brand leadership experience, ideally within
B2B markets.
Deep analytical background-able to synthesize & interpret customer
data, segmentation, and performance metrics.
Proven ability to translate customer insights into actionable brand
strategies.
Experience overseeing brand identity, messaging frameworks, and
corporate communications.
Demonstrated success managing multi-channel brand programs and
large-scale campaigns.

Apply