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Director Public Relations information

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$38K

$101.1K

$168.4K

How much do director public relations jobs pay per year?

As of Aug 10, 2026, the average yearly pay for director public relations in Springfield, MA is $101,143.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,000.00 and $125,100.00 per year, depending on experience, location, and employer.

What does a director of public relations do?

A Director of Public Relations oversees the creation and implementation of communication strategies that shape and maintain the public image of an organization. They manage media relations, handle crisis communications, and guide a team to ensure consistent messaging across all channels. Their responsibilities often include developing press releases, coordinating public events, and building relationships with journalists and stakeholders. The goal is to enhance the organization’s reputation and effectively communicate its objectives to the public.

What are the key skills and qualifications needed to thrive as a director of public relations, and why are they important?

To thrive as a Director of Public Relations, you need expertise in strategic communication, media relations, and crisis management, often supported by a bachelor’s or master’s degree in communications, public relations, or a related field. Familiarity with PR management software, media monitoring tools, and social media analytics platforms is typically required. Exceptional leadership, relationship-building, and persuasive communication skills make someone stand out in this high-profile role. These abilities are crucial for safeguarding organizational reputation, effectively managing public perception, and leading successful communication campaigns.

What are some common challenges faced by a director of public relations, and how can they be addressed?

A Director of Public Relations often encounters challenges such as managing crises, maintaining a consistent brand message across diverse channels, and balancing the expectations of multiple stakeholders. Navigating these challenges requires strong communication skills, strategic planning, and the ability to remain calm under pressure. Building a proactive crisis communication plan and fostering collaborative relationships with internal teams can help address these issues effectively. Regular training and staying updated on industry trends also ensure the PR strategy remains agile and effective.
What are the most commonly searched types of Public Relations jobs in Springfield, MA? The most popular types of Public Relations jobs in Springfield, MA are:
What job categories do people searching Director Public Relations jobs in Springfield, MA look for? The top searched job categories for Director Public Relations jobs in Springfield, MA are:
What cities near Springfield, MA are hiring for Director Public Relations jobs? Cities near Springfield, MA with the most Director Public Relations job openings:
Director Public Relations jobs near you
Infographic showing various Director Public Relations job openings in Springfield, MA as of August 2026, with employment types broken down into 75% Full Time, and 25% Part Time. Highlights an 100% In-person job distribution, with an average salary of $101,143 per year, or $48.6 per hour.

Director, Corporate Media Relations

The Hartford Financial Services Group, Inc.

Hartford, CT • On-site

$128K - $192K/yr

Full-time

Posted 20 days ago

The Hartford rating

8.8

Company rating: 8.8 out of 10

Based on 121 frontline employees who took The Breakroom Quiz

57th of 304 rated insurance

Job description

Dir Public Relations - MM06AE
We're determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals - and to help others accomplish theirs, too. Join our team as we help shape the future.
As Director, Corporate Media Relations, you will report to the head of Media & Public Relations within Enterprise Communications and lead corporate media-relations strategy and execution. The role focuses on issues management, reputation protection, support for corporate functions, financial communications, leadership visibility, community engagement, and high-impact corporate storytelling. You will partner closely with senior leaders and cross-functional teams to deliver consistent, accurate and timely external messaging, respond to media inquiries, develop executive-approved statements, and serve as a company spokesperson.
This role will be based out of the company's Hartford, Connecticut, headquarters on a hybrid basis.
Responsibilities:
  • Develop and execute strategic public-relations plans aligned to enterprise strategy and business leader priorities.
  • Oversee media relations for corporate functions including Tech and DAIO, Finance, HIMCO, Enterprise Risk Management, Sustainability and Community Relations; support quarterly earnings, financial results, investor-related news, and major business updates.
  • Develop messaging and materials, manage outreach, coordinate with senior leaders, prepare executive communications and provide media training and coaching as needed.
  • Create media-relations strategy for Community Relations. Partner with head of Community Relations and other stakeholders to drive impact through earned media and align messaging with enterprise priorities and brand narrative.
  • Develop news releases and talking points; manage executive interviews in support of Community Relations initiatives.
  • Manage media relations for significant issues including litigation, legislation, regulatory changes, real estate, jobs, and catastrophes. Work with journalists and serve as a company spokesperson.
  • Track and analyze media coverage, provide insights to leadership, and contribute to regular reporting. Partner across Enterprise Communications to ensure alignment and integration across channels.

Qualifications:
  • Minimum of 10 years of experience in corporate communications, media relations, journalism, public relations, or a related field, within a large public company or Fortune 500 environment.
  • Proven ability to provide strategic communications counsel to senior executives and C-suite leaders. Experience supporting corporate functions preferred.
  • Strong media-relations experience, including established media contacts and experience working with local, national and trade reporters on complex matters.
  • Ability to translate complex business topics, objectives and issues into clear communications strategy, messaging, and execution plans.
  • Demonstrated success managing multiple strategic communications initiatives in a fast-paced, deadline-driven environment while maintaining quality and sound judgment.
  • Excellent planning, organization, and prioritization skills, with the ability to adapt to changing business needs.
  • Strong interest in topics relevant to publicly traded companies, including corporate strategy, financial performance, business trends, organizational culture, and business-related public policy; financial-services experience a plus.
  • Exceptional writing, editing, proofreading, presentation, and storytelling skills, with the ability to adapt tone and style for varied audiences.
  • Experience using GenAI tools to improve workflow efficiency and understand how earned and owned media may inform AI-generated content about the company and industry.
  • Proficiency in Word, Excel, and PowerPoint.
  • Four-year degree in Communications, Journalism, Business, Technology or a related field, or equivalent experience.

Compensation
The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford's total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:
$128,000 - $192,000
Equal Opportunity Employer/Sex/Race/Color/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age
About Us | Our Culture | What It's Like to Work Here | Perks & Benefits

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About Hartford

Sourced by ZipRecruiter

Hartford Financial Services Group, widely recognized as The Hartford, is a renowned company based in Hartford, CT, US. Established in 1810, it has evolved into an industry leader in the insurance and financial services sector, proudly serving more than one million businesses in the US. The Hartford is committed to offering a gamut of insurance products that include homeowners, automobile, and business insurance as well as employee benefits and mutual funds. The company’s core values revolve around customer-focused innovations, diversity and inclusion, and ethical dealings that have earned them a customer-centric reputation. This shapes their mission which revolves around aiding their clients to overcome unforeseen obstacles and enhancing their wealth over time. Among the company's noted accomplishments is being consistently listed among the World's Most Ethical Companies, a testament to their unwavering commitment towards responsible business practices.

Industry

Finance and insurance

Company size

10,000+ Employees

Headquarters location

Hartford, CT, US

Year founded

1810

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