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Director Online Reputation Management Jobs in Michigan

Varsity Tutors

Social Networking Tutor

Kalamazoo, MI · Remote

$18 - $40/hr

Ability to explain platform algorithms, engagement strategies, and online reputation management while preparing students for professional networking, personal branding, and social media literacy.

Varsity Tutors

Social Networking Tutor

Ann Arbor, MI · Remote

$18 - $40/hr

Ability to explain platform algorithms, engagement strategies, and online reputation management while preparing students for professional networking, personal branding, and social media literacy.

Varsity Tutors

Social Networking Tutor

Detroit, MI · Remote

$18 - $40/hr

Ability to explain platform algorithms, engagement strategies, and online reputation management while preparing students for professional networking, personal branding, and social media literacy.

EoS Fitness

Member Experience Manager

Baldwin, MI

Support online reputation management by reviewing member comments on various platforms, ensuring a timely and consistent voice that reects our values and professionalism. * Partner with the ...

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Director Online Reputation Management information

What does a director of online reputation management do?

A Director of Online Reputation Management oversees strategies and initiatives to shape, protect, and enhance a company's or individual’s presence on the internet. This includes monitoring digital channels for brand mentions, managing responses to reviews or negative publicity, and developing campaigns to foster a positive image. They collaborate with marketing, PR, and customer service teams to ensure consistent messaging and address any reputational risks. Their main goal is to maintain a favorable public perception and mitigate any potential damage to the brand’s reputation online.

How does a director of online reputation management typically collaborate with other departments to protect and enhance a company's brand image?

A Director of Online Reputation Management works closely with teams such as marketing, public relations, customer service, and legal to create a unified strategy for monitoring and responding to online feedback. They coordinate with marketing to ensure brand messaging is consistent across all digital platforms, collaborate with PR during crisis situations, and work with customer service to address negative reviews or comments effectively. This role often involves leading cross-functional meetings to align reputation management strategies and ensure all departments are prepared to respond quickly to potential online risks. Such collaboration is vital for maintaining a positive and resilient brand image.

What are the key skills and qualifications needed to thrive as a director of online reputation management, and why are they important?

To thrive as a Director of Online Reputation Management, you need expertise in digital marketing, brand management, crisis communication, and analytics, usually supported by a relevant degree and experience in public relations or communications. Proficiency with social listening tools, SEO platforms, analytics dashboards, and content management systems is typically required. Exceptional leadership, strategic thinking, and strong interpersonal skills set top performers apart in this role. These skills and qualities are essential to proactively safeguard brand reputation, manage crises effectively, and maintain a positive online presence.

What are the most commonly searched types of Online Reputation Management jobs in Michigan?

The most popular types of Online Reputation Management jobs in Michigan are:

What are popular job titles related to Director Online Reputation Management jobs in Michigan?

For Director Online Reputation Management jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Director Online Reputation Management jobs in Michigan look for?

The top searched job categories for Director Online Reputation Management jobs in Michigan are:

What cities in Michigan are hiring for Director Online Reputation Management jobs?

Cities in Michigan with the most Director Online Reputation Management job openings:

Director Online Reputation Management jobs near you

Digital Brand & Reputation Manager

Beztak

Farmington Hills, MI • On-site

Full-time

Medical, Life, Retirement, PTO

Re-posted 27 days ago

Beztak rating

5.5

Company rating: 5.5 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

189th of 205 rated real estate companies

Job description

Beztak, a national Real Estate Development, Construction and Property management company, wants you to join our family of talented individuals. We are seeking to hire a Digital Brand amp; Reputation Manager to join our team, in-person in Farmington Hills, MI.
The Digital Brand and Reputation Manager is responsible for protecting and enhancing Beztak’s online brand presence by ensuring every digital customer touchpoint reflects the company’s commitment to quality, service, and professionalism. This role leads Beztak’s online reputation strategy, oversees reputation management initiatives, and supports the integrity and effectiveness of customer-facing marketing assets across a portfolio of communities.

Working collaboratively with Marketing, Operations, and external partners, this position drives brand consistency, customer engagement, and continuous improvement by leveraging digital marketing best practices, data-driven insights, and emerging technologies. The ideal candidate is an organized, strategic thinker with exceptional communication skills, strong digital marketing knowledge, and a passion for delivering an exceptional online customer experience.
Competitive compensation is being offered!
ESSENTIAL FUNCTIONS:
Online Reputation Management
  • Lead Beztak’s online reputation strategy across all communities.
  • Manage review programs, customer engagement initiatives, and reputation platforms.
  • Monitor reputation trends and recommend opportunities to strengthen customer satisfaction and brand perception.
  • Leverage AI-powered tools and emerging technologies to improve efficiency while maintaining an authentic brand voice.
Digital Brand amp; Marketing Asset Management
  • Oversee customer-facing digital marketing assets to ensure accuracy, consistency, and alignment with brand standards.
  • Manage and maintain property marketing collateral, virtual marketing experiences, and related content.
  • Coordinate updates with internal teams, vendors, and external partners.
Marketing Analysis amp; Business Support
  • Lead or support marketing health assessments and property marketing evaluations.
  • Identify opportunities to improve marketing effectiveness and customer experience.
  • Develop recommendations and communicate findings to internal stakeholders.
Executive Presentations amp; Client Support
  • Develop professional presentations for business development, property analysis, and executive initiatives.
  • Partner with cross-functional teams to gather information and present marketing insights in a clear, compelling manner.
Platform Administration amp; Process Improvement
  • Administer assigned digital marketing platforms and vendor relationships.
  • Evaluate and implement process improvements that enhance operational efficiency and the digital customer experience.
  • Maintain documentation, best practices, and standards for assigned responsibilities.
PERSONAL QUALITIES:
  • Customer Service Orientation – extends to both internal and external customers.
  • Strong project management skills
  • Collaborative mindset
  • Confident and dynamic personality
QUALIFICATIONS AND EDUCATION:
  • Degree in Marketing, Digital marketing, Communications, Advertising, Public Relations or similar
  • 5 years of brand management experience
  • Experience with platforms such as Birdeye, Reputation.com, Yext, SOCi, or similar tools strongly preferred
  • Familiarity with AI-assisted marketing and customer engagement tools
  • Strong understanding of:
    • online reputation management
    • customer review strategy
    • digital brand consistency
  • Exceptional written communication and editorial judgment
  • Strong organizational skills and attention to detail
  • Ability to manage multiple properties/accounts and prioritize effectively
  • Experience in multifamily, hospitality, franchise, retail, or multi-location marketing environments is a plus
  • Creative eye and ability to oversee visual/branding initiatives without serving as the primary designer
BEZTAK PERKS amp; BENEFITS:
Beztak has an exciting, growth-focused culture, and we strongly believe in promotion from within. While certain positions require past work experience in a specific role, you don’t have to have any experience in property management to join the Beztak team. Beztak culture is one that is built upon the three E’s: Excellent, Ethical and Effective, and we pride ourselves on benefits programs and perks that take care of our team.
Some of our most popular benefits include:
  • 401(k) with an employer match for every dollar contributed, up to 6% of eligible compensation
  • Generous Paid Time Off in addition to paid company holidays and a “Float” Holiday to celebrate a day or holiday that you hold special
  • Life Insurance, provided at no cost to the employee.
  • Five medical plan options – several including a Health Savings Account with an employer contribution
  • Employee Assistance Program – free, and confidential services for a variety of needs: counseling, pet care, financial services, vacation planning, and more!
  • Employee Referral Program
  • Tuition Reimbursement Program

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