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Director Of Retention Jobs (NOW HIRING)

eJam

Head of Retention

Santa Ana, CA · On-site

$160K - $220K/yr

... of experience in retention, lifecycle, or CRM marketing (ideally within subscription or DTC brands ... Every team member has direct impact on company growth * We value operators who think strategically ...

eJam

Head of Retention

Santa Ana, CA · On-site

$160K - $220K/yr

... of experience in retention, lifecycle, or CRM marketing (ideally within subscription or DTC brands ... Every team member has direct impact on company growth * We value operators who think strategically ...

eJam

Head of Retention

Santa Ana, CA

$160K - $220K/yr

... of experience in retention, lifecycle, or CRM marketing (ideally within subscription or DTC brands ... Every team member has direct impact on company growth * We value operators who think strategically ...

Bloom

Director, Retention \u007C Poppy & Peonies

OR · Remote

That's why all of our bags are made from high-quality vegan leather, and our entire product line is vegan, cruelty-free, and PETA-approved. We ship our products plastic-free and use a combination of ...

Uare.ai

Director of Customer Success

Los Altos, CA

About the role We are hiring a Director of Customer Success to build our CS function 0-to-1 across ... Design the CS motion from scratch: onboarding, activation, retention, automation vs high-touch.

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Director Of Retention information

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How much do director of retention jobs pay per year?

As of Aug 4, 2026, the average yearly pay for director of retention in the United States is $100,880.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,000.00 and $131,500.00 per year, depending on experience, location, and employer.

How does a director of retention typically collaborate with other departments to improve customer loyalty?

A Director of Retention works closely with marketing, sales, product, and customer support teams to develop strategies that increase customer satisfaction and reduce churn. This role often leads cross-functional meetings to analyze customer feedback, identify pain points, and implement targeted retention initiatives. By fostering open communication among departments, the Director ensures that retention goals align with overall business objectives and that every team is accountable for delivering a great customer experience. Collaboration is key to creating cohesive programs that drive long-term loyalty and maximize customer lifetime value.

What is a director of retention?

A Director of Retention is a senior management professional responsible for developing and implementing strategies to retain customers, clients, or employees within a company. They analyze retention data, identify trends, and work with various departments to improve satisfaction and reduce churn. Their goal is to foster loyalty, boost engagement, and maximize the long-term value of relationships to the organization. Directors of Retention often oversee teams and initiatives focused on onboarding, customer service, and loyalty programs.

What are the key skills and qualifications needed to thrive as a director of retention, and why are they important?

To thrive as a Director of Retention, you need expertise in customer lifecycle management, data analysis, and strategic planning, often supported by a bachelor's or master's degree in business, marketing, or a related field. Familiarity with CRM platforms, customer analytics tools, and retention automation systems is typically required. Strong leadership, communication, and problem-solving skills distinguish top performers in this role. These skills are crucial for developing effective retention strategies, leading teams, and maximizing customer loyalty and lifetime value.

What is the difference between Director Of Retention vs Customer Success Manager?

AspectDirector Of RetentionCustomer Success Manager
Primary FocusDeveloping retention strategies and overseeing retention teamsEnsuring customer satisfaction and onboarding
ResponsibilitiesHigh-level retention initiatives, analytics, and policy settingCustomer onboarding, support, and relationship building
Work EnvironmentManagement level, strategic planningClient-facing, operational support
Common Industry UsageMarketing, SaaS, subscription servicesTech, SaaS, B2B services

The main difference is that the Director Of Retention focuses on strategic retention initiatives and managing teams, while the Customer Success Manager handles day-to-day customer relationships and satisfaction. Both roles are vital in customer retention but operate at different levels within organizations.

More about Director Of Retention jobs
What cities are hiring for Director Of Retention jobs? Cities with the most Director Of Retention job openings:
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Director Of Retention jobs near you
Infographic showing various Director Of Retention job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 84% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $100,880 per year, or $48.5 per hour.

Director of Retention & Customer Lifecycle

Bask & Lather

Yonkers, NY • Remote

Full-time

Posted 21 days ago

Job description

Salary: 180,000-200,000

Director of Retention & Customer Lifecycle

Reports To: Head of Growth
Location: Remote

About Bask & Lather

Bask & Lather is one of the fastest-growing independent beauty brands in the United States, serving millions of customers across Shopify, Amazon, TikTok Shop, Walmart, and national retail partners.

As we continue scaling nationally and internationally, retention has become one of the companys largest growth opportunities.

Were looking for a Director of Retention & Customer Lifecycle to build one of the best lifecycle marketing organizations in consumer products.

This leader will own the long-term value of every customer relationship from first purchase through loyalty and transform retention into one of Bask & Lathers primary growth engines.

Position Overview

This is not a traditional CRM position.

This is a business leadership role.

The Director of Retention & Customer Lifecycle owns the performance of Bask & Lathers existing customer base across every touchpoint and channel.

Success is measured by increasing customer lifetime value, improving retention, growing subscription revenue, expanding loyalty participation, and maximizing profitable existing customer revenue.

This leader will combine strategy, experimentation, analytics, automation, customer insights, and team leadership to build a world-class retention organization.

What Youll Own

Customer Lifetime Value

Own the long-term value of our customer base by improving:

  • Overall Customer Lifetime Value (LTV)
  • Revenue per customer
  • Existing customer revenue
  • Customer profitability
  • LTV by acquisition source
  • LTV by first purchased product
  • LTV by bundle
  • LTV by customer cohort

Develop initiatives that create sustainable long-term customer valuenot short-term revenue spikes.

Customer Retention

Own the health of our customer base including:

  • Repeat Purchase Rate
  • Purchase Frequency
  • Customer Retention Rate
  • First-to-Second Purchase Rate
  • Second-to-Third Purchase Rate
  • Days Between Purchases
  • Time to Second Purchase
  • Existing Customer Revenue Growth
  • Customer Churn

Develop strategies that improve customer relationships over time.

Lifecycle Marketing

Own lifecycle strategy across every customer touchpoint.

Including:

  • Email
  • SMS
  • Push Notifications
  • In-App Messaging
  • Post-Purchase
  • Customer Onboarding
  • Replenishment
  • Win-Back
  • Cross-Sell
  • Upsell
  • VIP Journeys

Every lifecycle communication should have a measurable business objective.

Subscription Business

Own the long-term growth of subscriptions across Shopify, TikTok Shop, and Amazon.

Responsible for:

  • Subscription Revenue
  • Subscriber Growth
  • Subscriber Retention
  • Subscriber Churn
  • Subscriber LTV
  • Offer Optimization
  • Subscription Journey Optimization

Loyalty Strategy

Own the long-term success of Bask & Lathers loyalty program.

Including:

  • Membership Growth
  • Member Engagement
  • Redemption Strategy
  • VIP Segmentation
  • Loyalty Revenue
  • Loyalty Member Lifetime Value

Customer Intelligence

Build the companys customer intelligence function.

Develop reporting around:

  • Highest LTV products
  • Highest LTV bundles
  • Highest LTV acquisition channels
  • Highest LTV customer segments
  • Customer survey insights
  • Product review trends
  • Voice of Customer analysis
  • NPS trends
  • Customer feedback loops

Turn customer insights into business strategy.

Experimentation

Build a culture of continuous testing.

Examples include:

  • Offers
  • Bundles
  • Pricing
  • Customer Journeys
  • Product Recommendations
  • Segmentation
  • Loyalty Incentives
  • Subscription Programs
  • Win-Back Strategies
  • Replenishment Timing
  • Landing Pages

Every initiative should be measured against incremental business impact.

Analytics & Executive Reporting

Own executive reporting that answers:

  • How healthy is our customer base?
  • Why are customer behaviors changing?
  • Where are customers churning?
  • Which products create the highest lifetime value?
  • Which acquisition channels create the highest quality customers?
  • Which lifecycle initiatives create the greatest ROI?
  • What risks should leadership monitor?
  • What opportunities should we prioritize next?

Present monthly executive retention business reviews.

AI & Automation

Leverage AI and automation to improve:

  • Customer segmentation
  • Personalization
  • Reporting
  • Journey optimization
  • Experimentation
  • Internal workflows
  • Lifecycle efficiency

Continuously identify ways technology can improve customer experience while increasing team productivity.

Leadership

Lead and develop Bask & Lathers Retention organization.

Responsible for:

  • Internal team leadership
  • Agency management
  • Vendor relationships
  • SOP development
  • Documentation
  • Reporting infrastructure
  • Cross-functional collaboration with Growth, Brand, Creative, E-commerce, Finance, Operations, and Customer Experience

Success in the First 12 Months

Success means:

  • Increase Customer Lifetime Value
  • Increase Existing Customer Revenue
  • Improve Repeat Purchase Rate
  • Increase Purchase Frequency
  • Improve Customer Retention
  • Grow Subscription Revenue
  • Increase Subscription Penetration
  • Improve Subscriber Retention
  • Expand Loyalty Program Participation
  • Build executive reporting infrastructure
  • Establish Bask & Lather as a best-in-class retention organization

Ideal Background

  • 8+ years in Retention, CRM, Lifecycle Marketing, or Growth Marketing
  • Experience scaling a DTC consumer brand beyond $100M in annual revenue
  • Deep expertise with Shopify, Klaviyo, Recharge, Attentive (or Postscript), loyalty platforms, GA4, Triple Whale, Looker/Tableau, and modern BI tools
  • Strong analytical capabilities with experience in cohort analysis, LTV modeling, customer segmentation, and experimentation
  • Experience leading high-performing teams, agencies, and cross-functional initiatives
  • Comfortable operating in a fast-paced, high-growth environment with executive-level accountability

Why This Role Matters

Customer acquisition is only half the equation.

The greatest opportunity for Bask & Lather is increasing the value of every customer relationship over time.

This role will define how millions of customers experience our brand after their first purchase, build systems that drive sustainable long-term growth, and establish retention as one of the companys most valuable competitive advantages.


Compensation:

$180,000-$200,000