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Director Of Personal Training Jobs (NOW HIRING)

Crunch Fitness

Personal Training Director

Norfolk, VA · On-site

$40K - $105K/yr

Description The Personal Training Director ensures that the club delivers a fitness experience to ... Is the point of reference for fitness expertise within the club. Requirements STAFFING AND ...

Crunch Fitness

Personal Training Director

Rockford, IL · On-site

$40K - $125K/yr

Description The Personal Training Director ensures that the club delivers a fitness experience to ... Is the point of reference for fitness expertise within the club. Requirements STAFFING AND ...

Crunch Fitness

Personal Training Director

Des Moines, IA · On-site

$45K - $120K/yr

Description The Personal Training Director ensures that the club delivers a fitness experience to ... Is the point of reference for fitness expertise within the club. Requirements STAFFING AND ...

Crunch Fitness

Personal Training Director

Oregon, OH · On-site

$50K - $95K/yr

Description The Personal Training Director ensures that the club delivers a fitness experience to ... Is the point of reference for fitness expertise within the club. Requirements STAFFING AND ...

Crunch Fitness

Personal Training Director

Brownsville, TX · On-site

$40K - $65K/yr

Description The Personal Training Director ensures that the club delivers a fitness experience to ... Is the point of reference for fitness expertise within the club. Requirements STAFFING AND ...

Crunch Fitness

Personal Training Director

Gilroy, CA · On-site

$70K - $120K/yr

Description The Personal Training Director ensures that the club delivers a fitness experience to ... Is the point of reference for fitness expertise within the club. Requirements STAFFING AND ...

Crunch Fitness

Personal Training Director

Salem, OR · On-site

Description The Personal Training Director is the leader of the Personal Training department at a Crunch Facility. The PTD ensures that the club delivers an exceptional fitness experience to all ...

Crunch Fitness

Personal Training Director

Katy, TX

The Personal Training Director is the leader of the Personal Training department at a Crunch Facility. The PTD ensures that the club delivers an exceptional fitness experience to all members and ...

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Director Of Personal Training information

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$36.5K

$87.7K

$155K

How much do director of personal training jobs pay per year?

As of Jul 27, 2026, the average yearly pay for director of personal training in the United States is $87,659.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,500.00 and $100,000.00 per year, depending on experience, location, and employer.

Why do so many personal trainers quit?

Personal trainers often leave the profession due to low pay, inconsistent income, high physical and emotional demands, and limited career advancement opportunities. The job requires certifications, ongoing education, and flexible hours, which can contribute to burnout and job dissatisfaction over time.

Can you make 100K a year as a personal trainer?

A Director of Personal Training can potentially earn $100,000 or more annually, especially with experience, certifications, and a strong client base. Earnings often depend on the location, facility, and whether the role includes management or business development responsibilities.

What are the key skills and qualifications needed to thrive as a Director of Personal Training, and why are they important?

To thrive as a Director of Personal Training, you need extensive knowledge of exercise science, personal training certifications (such as NASM or ACE), and proven leadership experience in fitness management. Familiarity with gym management software, scheduling tools, and client tracking systems is typically required. Exceptional interpersonal skills, motivational ability, and business acumen help you lead teams, attract clients, and drive facility growth. These competencies are crucial for maintaining high standards of client service, ensuring staff development, and achieving organizational objectives in a competitive fitness industry.

How does a Director of Personal Training typically collaborate with other departments within a fitness facility?

A Director of Personal Training often works closely with other departments such as membership sales, group fitness, and facility management to ensure a cohesive member experience. They may coordinate with sales teams to design promotional packages, collaborate with group instructors on integrated fitness programs, and communicate with facility managers about equipment needs or scheduling. This cross-departmental collaboration helps align the personal training team's goals with the overall objectives of the fitness center, enhancing both operational efficiency and client satisfaction.

What is a personal training director?

A personal training director is a managerial role responsible for overseeing the operations of a fitness facility's personal training program, including hiring, training, and scheduling trainers. They develop fitness programs, ensure client satisfaction, and often hold certifications such as NASM or ACE to maintain industry standards.

What is a Director of Personal Training?

A Director of Personal Training oversees the personal training department within a fitness facility or gym. Their responsibilities include managing personal trainers, developing training programs, ensuring high-quality client service, and meeting revenue goals. They often recruit, train, and supervise staff, while also creating strategies to grow the department and retain clients. This leadership role requires both fitness expertise and strong management skills.

What is the difference between Director Of Personal Training vs Personal Trainer?

AspectDirector Of Personal TrainingPersonal Trainer
CertificationsACE, NASM, NSCA, or ACSM; advanced certifications preferredACE, NASM, NSCA, ACSM; basic certifications sufficient
Work EnvironmentFitness centers, gyms, health clubs, overseeing teamsOne-on-one client sessions, gyms, fitness studios
ResponsibilitiesProgram development, staff management, client retentionDesigning workout plans, coaching clients, fitness assessments
Industry UsageLeadership roles in fitness organizationsDirect client training and fitness coaching

The main difference between a Director Of Personal Training and a Personal Trainer is the scope of responsibilities. The Director oversees training programs and staff, while the Personal Trainer focuses on individual client coaching. Both roles require relevant certifications, but the director position typically demands more experience and leadership skills.

What is the highest paying personal trainer?

The highest paying personal trainers often work in luxury gyms, private settings, or have specialized certifications such as NSCA or NASM. Top earners can make over $100,000 annually, especially with a strong client base, experience, and additional services like nutrition coaching or online training.
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What job categories do people searching Director Of Personal Training jobs look for? The top searched job categories for Director Of Personal Training jobs are:
Director Of Personal Training jobs near you
Infographic showing various Director Of Personal Training job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 84% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $87,659 per year, or $42.1 per hour.
Director of Personal Training

Director of Personal Training

Anytime Fitness

Mundelein, IL • On-site

Full-time, Part-time

Medical, Retirement, PTO

Posted 17 days ago

Job description

Director of Personal Training

Multiple Anytime Fitness Locations | Multi-Unit Leadership Role

Position Overview

We are seeking a Director of Personal Training to lead, scale, and optimize personal training performance across 19 Anytime Fitness locations. This is a senior leadership role responsible for revenue growth, trainer development, systems execution, and culture building.

This role is ideal for a proven multi-club PT leader who thrives on metrics, coaching leaders, and building repeatable systems that drive consistent results.

Key Responsibilities Revenue & Performance

  • Own personal training revenue, penetration, and retention across all 19 locations

  • Establish and execute PT sales systems, including consultations, assessments, closes, and onboarding

  • Track and improve KPIs such as:

    • PT attach rate at POS

    • Sessions per member

    • Trainer utilization

    • Monthly recurring PT revenue

    • PT retention & attrition

  • Identify under performing clubs and implement targeted improvement plans 

Leadership & Team Development

  • Recruit, onboard, and develop high-performing personal trainers

  • Coach and mentor Club Managers and Head Trainers on PT leadership

  • Build a trainer career pathway (Level 1 → Senior → Lead → Head Trainer)

  • Drive accountability through weekly scorecards, reviews, and coaching cadence

Systems & Process

  • Standardize PT delivery across all locations (programming, assessments, client experience)

  • Ensure consistent execution of:

    • Fitness consultations

    • Goal reviews

    • Re-ups and long-term commitments

    • Client success tracking

  • Collaborate with operations leadership to align staffing, scheduling, and payroll efficiency

Culture & Client Experience

  • Build a high-energy, professional, results-driven PT culture

  • Ensure trainers deliver an exceptional and consistent member experience

  • Reinforce brand standards, professionalism, and community engagement

Qualifications & Experience

  • 5+ years of experience in personal training leadership, preferably multi-unit

  • Proven track record of growing PT revenue and penetration

  • Experience leading and developing managers and trainers

  • Strong understanding of sales, coaching, and performance metrics

  • Highly organized, data-driven, and systems-oriented

  • Comfortable traveling between locations as needed

  • Must be able to travel. Company vehicle provided
What Success Looks Like (First 12 Months)

  • Measurable increase in PT revenue and penetration across the portfolio

  • Clear PT systems implemented and executed consistently

  • Strong bench of developed Head Trainers and PT leaders

  • Improved trainer retention and utilization

  • Predictable, scalable PT performance month over month

Compensation & Benefits

  • Competitive base salary

  • Performance-based bonus tied to PT revenue and KPIs

  • Health and wellness benefits

  • 401K, Paid Time Off

  • Career growth within a fast-growing multi-unit organization

Why Join Us?

  • Large, established Anytime Fitness portfolio with strong infrastructure

  • Leadership team that values data, accountability, and culture

  • Opportunity to build and own a PT platform at scale

  • Real autonomy and impact—not a single-club ceiling

"We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, or disability"

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