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Director Of Marketing Programs Jobs in Raleigh, NC

PlanITROI, LLC

VP of Marketing

Youngsville, NC

You will have a direct line to a visionary leadership team that thinks in decades, not quarters ... You built programs designed to reach and influence exactly those buyers from inside a company that ...

PlanITROI, LLC

VP of Marketing

Youngsville, NC

You will have a direct line to a visionary leadership team that thinks in decades, not quarters ... The Digital Dreams program and 1 million-plus lives impacted through affordable technology ...

Waxing The City of Raleigh

Marketing Director

Raleigh, NC · On-site

$15 - $22/hr

Free uniforms Marketing Director Waxing The City Raleigh NC Come be a part of something bigger and greater at Waxing The City Raleigh NC. Come help us grow our foot print across North Carolina. Are ...

PlanITROI, LLC

VP of Marketing

Youngsville, NC

You will have a direct line to a visionary leadership team that thinks in decades, not quarters ... The Digital Dreams program and 1 million-plus lives impacted through affordable technology ...

Accenture

B2B Marketing Strategy Director

Raleigh, NC · On-site

$94K - $293K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

You'll champion and oversee a wide range of marketing activities across the funnel, including ... Experience leading strategy and/or marketing programs in a complex business and enterprise ...

Limitless East Marketing

Marketing Assistant

Raleigh, NC

$46K - $59K/yr

  • Medical

  • Dental

  • Vision

  • PTO

Track and analyze the performance of marketing efforts. * Coordinate with vendors and partners to ... Comprehensive training and mentorship programs. * Health, dental, and vision insurance plans.

Siemens

Senior Partner Marketing Manager

Raleigh, NC · On-site

As we continue to expand and evolve our partner program, you'll balance long-term strategic ... This role reports to the Senior Director of Vertical Demand Marketing and leads our marketing ...

US Radiology Specialists

Marketing Manager

Raleigh, NC · On-site

Reporting to the Sr. Director of Marketing, this person will have a physical space in the Raleigh ... Proficient in Microsoft Office Suite Lumexa Imaging provides a competitive compensation program to ...

Superbeo

Marketing Coordinator

Raleigh, NC · On-site

Support Associate Director of Brand Marketing with strategic initiatives, inclusive of development ... Must be proficient in MS Word, Excel, and PowerPoint software programs. * Excellent verbal, written ...

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All JobsOf Marketing Programs JobsDirector Of Marketing Programs JobsDirector Of Marketing Programs Jobs in Raleigh, NC

Director Of Marketing Programs information

See Raleigh, NC salary details

$33.1K

$101.5K

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How much do director of marketing programs jobs pay per year?

As of Aug 15, 2026, the average yearly pay for director of marketing programs in Raleigh, NC is $101,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,500.00 and $127,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director of marketing programs?

To thrive as a Director of Marketing Programs, you need expertise in strategic marketing, campaign management, and data-driven decision-making, typically supported by a degree in marketing or a related field and significant leadership experience. Familiarity with CRM platforms, marketing automation tools (such as HubSpot or Marketo), and analytics software is commonly required. Strong leadership, project management, and cross-functional communication skills help drive team performance and successful program execution. These abilities are crucial to designing impactful marketing initiatives that achieve organizational goals and foster business growth.

What does a director of marketing programs do?

A Director of Marketing Programs oversees the planning, development, and execution of marketing campaigns and initiatives that support an organization's business objectives. They work closely with cross-functional teams to create targeted marketing strategies, manage budgets, and measure campaign effectiveness. This role often involves leading a team, coordinating with sales and product departments, and ensuring that all marketing efforts align with the company’s brand and goals. The Director of Marketing Programs also analyzes market trends to optimize future campaigns and maximize ROI.

How does a director of marketing programs typically collaborate with other departments to achieve campaign goals?

A Director of Marketing Programs frequently works cross-functionally, partnering with sales, product, and creative teams to ensure marketing initiatives align with broader business objectives. They facilitate regular meetings to discuss campaign progress, gather feedback, and adjust strategies based on changing priorities or market feedback. Effective collaboration ensures campaigns are cohesive, on-brand, and drive measurable results across channels. Building strong interdepartmental relationships is key to overcoming challenges such as resource allocation and message consistency.

How much is a director of marketing programs paid?

The average salary for a Director of Marketing Programs in the United States ranges from $100,000 to $180,000 annually, depending on experience, industry, and location. Compensation often includes bonuses and benefits, and strong leadership and strategic planning skills are essential for the role.

Is a director of marketing a high position?

A director of marketing is a senior leadership role responsible for overseeing marketing strategies, campaigns, and teams. It is generally considered a high-level position within an organization, often reporting to executives like the vice president or chief marketing officer.

What are popular job titles related to Director Of Marketing Programs jobs in Raleigh, NC?

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Director Of Marketing Programs jobs near you

Director, Demand Generation

IT Solutions Consulting LLC

Raleigh, NC • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 24 days ago

Job description

Description
About ITS:
Do you have the CHOPS? IT Solutions lives its values: Client Success is Our Success, Hungry for the Journey, Ownership Thinking, Passionate Problem Solving, and Surrender the Ego. If your values align, we want you to be a part of a fast-growing Managed Service Provider specializing in providing high-end technology solutions to small and mid-market businesses. IT Solutions is a nationally recognized leader in the IT space, with over 25 years of experience and thousands of satisfied clients. Join and grow with us, as we continue to innovate new ways to help businesses Experience Excellence.
Job Summary: The Director, Demand Generation leads the strategy, execution, and optimization of revenue-focused marketing programs that generate qualified demand, accelerate pipeline creation, and drive growth across new logo acquisition and existing client expansion. This role is responsible for building a modern demand generation engine within a growing MSP/MSSP business, owning integrated campaign strategy, account-based engagement, digital demand programs, marketing automation, lead management, and performance reporting. The Director partners closely with sales leadership, revenue operations, account management, and service line leaders to align marketing efforts directly to pipeline, bookings, and revenue outcomes.
Requirements
Responsibilities:
  • Direct, manage, and oversee the development and execution of demand generation campaigns focused on generating and nurturing qualified leads
  • Establish and execute a comprehensive demand generation strategy aligned to marketing and sales objectives, with a focus on pipeline growth and revenue impact
  • Lead account-based marketing (ABM) strategies to target ICP accounts, activate buying groups, and deliver high-intent engagement
  • Own integrated campaign planning across digital channels, content, events, and outbound programs
  • Optimize marketing programs continuously based on performance data, market conditions, and emerging opportunities
  • Develop and manage marketing automation, lead lifecycle processes, and funnel optimization strategies
  • Define KPIs, forecast lead generation, and build dashboards to monitor and report on performance
  • Lead, mentor, and develop a team of marketing professionals, fostering a collaborative and results-driven environment
  • Analyze campaign effectiveness and ROI, including impact on pipeline, bookings revenue, and conversion metrics
  • Partner cross-functionally with CRO, Sales Teams, Solutions Enablement Team, Finance, and Operational Leadership to ensure alignment on growth priorities
  • Support executive leadership in defining marketing strategy, organizational goals, and long-term growth plans
  • Build and develop a high-performing demand generation team and scalable marketing infrastructure

Knowledge, Skills & Abilities
  • Proven success driving measurable pipeline growth and revenue outcomes
  • Strong knowledge of marketing automation platforms, CRM systems, and analytics tools
  • Experience with funnel management, lead scoring, and buyer journey optimization
  • Demonstrated ability to partner effectively with sales leadership and revenue teams
  • Data-driven mindset with strong analytical and problem-solving skills
  • Hands-on leadership style with the ability to balance strategy and execution
  • Strategic thinker with the ability to translate business goals into actionable marketing plans
  • Strong business acumen and understanding of revenue drivers and sales processes
  • Collaborative leader with influence across cross-functional stakeholders
  • Results-oriented with a focus on accountability and continuous improvement
  • Skilled communicator with the ability to present insights and recommendations to executive leadership

Experience
Experience:
  • 5+ years of B2B marketing experience, with deep expertise in demand generation and account-based marketing
  • Experience in technology services, cybersecurity, MSP, or MSSP environments
  • 1-2 years experience with direct people leadership responsibilities

Certificates, Licenses, Registrations:
  • N/A

Compensation Package
ITS offers a full benefits package, including:
  • Rich Medical and prescription plans
  • Dental & Vision
  • Paid Holidays and Flexible Paid Time Off
  • 401K/401K Roth with Safe Harbor matching
  • Stock Appreciation Rights
  • Company-paid life insurance, long-term and short-term disability insurance
  • Company-paid mental health support & financial wellness services
  • FSA for medical and dependent care
  • HSA option with compatible medical plan
  • Company-paid training, materials, and exams
  • Performance-based bonuses

IT Solutions is an equal employment opportunity employer that provides opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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