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Director Of Marketing Programs Jobs in Raleigh, NC

RXinsider LTD.

Head of Marketing

Raleigh, NC · On-site

$220 - $290/hr

... and Program Management to bring a differentiated, reimbursement-dependent hospital product to ... This role has two direct reports -- a Director, Brand Marketing (primarily, but not limited to, in ...

BENCHMARK

Director of Sales & Marketing

Raleigh, NC · On-site

$120 - $127/hr

... athletic programs, alumni groups, associations, government business, and SMERF segments ... years in a Director of Sales & Marketing or Director of Sales leadership role within a ...

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Director Of Marketing Programs information

See Raleigh, NC salary details

$33.1K

$101.5K

$176.4K

How much do director of marketing programs jobs pay per year?

As of Aug 15, 2026, the average yearly pay for director of marketing programs in Raleigh, NC is $101,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,500.00 and $127,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director of marketing programs?

To thrive as a Director of Marketing Programs, you need expertise in strategic marketing, campaign management, and data-driven decision-making, typically supported by a degree in marketing or a related field and significant leadership experience. Familiarity with CRM platforms, marketing automation tools (such as HubSpot or Marketo), and analytics software is commonly required. Strong leadership, project management, and cross-functional communication skills help drive team performance and successful program execution. These abilities are crucial to designing impactful marketing initiatives that achieve organizational goals and foster business growth.

What does a director of marketing programs do?

A Director of Marketing Programs oversees the planning, development, and execution of marketing campaigns and initiatives that support an organization's business objectives. They work closely with cross-functional teams to create targeted marketing strategies, manage budgets, and measure campaign effectiveness. This role often involves leading a team, coordinating with sales and product departments, and ensuring that all marketing efforts align with the company’s brand and goals. The Director of Marketing Programs also analyzes market trends to optimize future campaigns and maximize ROI.

How does a director of marketing programs typically collaborate with other departments to achieve campaign goals?

A Director of Marketing Programs frequently works cross-functionally, partnering with sales, product, and creative teams to ensure marketing initiatives align with broader business objectives. They facilitate regular meetings to discuss campaign progress, gather feedback, and adjust strategies based on changing priorities or market feedback. Effective collaboration ensures campaigns are cohesive, on-brand, and drive measurable results across channels. Building strong interdepartmental relationships is key to overcoming challenges such as resource allocation and message consistency.

How much is a director of marketing programs paid?

The average salary for a Director of Marketing Programs in the United States ranges from $100,000 to $180,000 annually, depending on experience, industry, and location. Compensation often includes bonuses and benefits, and strong leadership and strategic planning skills are essential for the role.

Is a director of marketing a high position?

A director of marketing is a senior leadership role responsible for overseeing marketing strategies, campaigns, and teams. It is generally considered a high-level position within an organization, often reporting to executives like the vice president or chief marketing officer.

What are popular job titles related to Director Of Marketing Programs jobs in Raleigh, NC?

For Director Of Marketing Programs jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Director Of Marketing Programs jobs in Raleigh, NC look for?

The top searched job categories for Director Of Marketing Programs jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Director Of Marketing Programs jobs?

Cities near Raleigh, NC with the most Director Of Marketing Programs job openings:

Director Of Marketing Programs jobs near you

Director of Marketing

Chapel Hill-Carrboro City Schools

Chapel Hill, NC • On-site

Full-time

Re-posted 13 days ago

Chapel Hill-Carrboro City Schools rating

7.3

Company rating: 7.3 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

216th of 631 rated elementary and secondary schools

Job description

Position Type:
Administration - District/Director of Marketing
Date Posted:
6/3/2026
Location:
Lincoln Center
Date Available:
07/01/2026
Chapel Hill- Carrboro City Schools
Job Description
Job Title: Director of Marketing
Salary Schedule: Central Office Administrators
Reports To: Chief Communications Officer
Salary Grade: Director
Work Location: Lincoln Center
FLSA Status: Exempt
Position Summary
Chapel Hill-Carrboro City Schools (CHCCS) seeks a Director of Marketing to lead efforts that strengthen the district's brand, increase student enrollment, and deepen community understanding and engagement with the district's various academic offerings, extracurricular opportunities and student services. This role is responsible for developing and executing a comprehensive marketing strategy that includes, but is not limited to: Attracting new students/families, retaining current students/families, re-engaging former students/families, and clearly communicating the various opportunities and benefits available to students and families when they choose CHCCS.
Reporting to the Chief Communications Officer, the Director of Marketing will work across departments and schools to raise the district's level of competitiveness for attracting, retaining and engaging students and families.
Essential Duties
  • Lead a districtwide marketing and enrollment strategy focused on attracting new and former students/families
  • Plan and implement additional marketing and communication campaigns that promote CHCCS schools, programs and opportunities to current and prospective students/families
  • Direct the creation of high-quality marketing content, including email, web/digital, print, video and social media
  • Manage targeted campaigns to promote enrollment periods, magnet programs, signature initiatives, extracurriculars and electives (including, but not limited to, Pre-K, Career & Technical Education, arts, music, theatre, athletics, etc.)
  • Partner with school and district leaders to identify and highlight what makes CHCCS unique, including programs, offerings and staff/student success stories
  • Craft clear, compelling messages that reflect the strengths, values and student pathways available at schools and across the district
  • Identify and target key audiences, including current families, prospective families, families who have left the district, and community partners
  • Work at the school and district levels to plan and implement in-person community events designed to achieve marketing goals
  • Build relationships with local organizations, businesses and community groups to expand outreach
  • Analyze enrollment trends, market conditions and family preferences to inform outreach efforts
  • Use data and analytics to measure campaign effectiveness and maximize strategies
  • Oversee website strategy, social media marketing and digital advertising at the district level
  • Support principals and school teams with marketing tools and training for use at the school level
  • Collaborate at the district and school levels to align messaging
  • Develop a budget and manage vendor relationships as needed in order to reach marketing goals
  • Ensure messaging is accessible and inclusive for diverse audiences
  • Lead the Communications team (including support for Board- and Cabinet-level topics, crisis communications and media relations) in the absence of the Chief Communications Officer
  • Support the Communications unit in team-related projects and activities
  • Other duties as assigned

Education/Experience Requirements
  • Bachelor's degree in Marketing, Communications, Public Relations and/or related field
  • 6-10 years of experience preferred in marketing, brand management and strategic communication for K-12 education
  • Demonstrated success in developing and executing marketing strategies that drive measurable results
  • Exemplary writing, storytelling, and project management skills
  • Proficiency with digital marketing tools, analytics platforms and content creation

Physical Requirements
  • Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards
  • Ability to maintain regular, punctual attendance consistent with the ADA, FMLA, and other federal, state, and local standards

Disclosure
This document provides descriptive information about the above Chapel Hill-Carrboro City School position. Work performed by incumbents in this position may vary. Although this document may be used for recruiting, staffing, or career planning, the information contained herein should only be used as a guideline or recommendation for the content of and qualifications for this position. An individual's ability to meet the qualifications and capabilities described in this document is not a guarantee of employment or promotion. Chapel Hill-Carrboro City School reserves the right to make changes to this document as deemed necessary without providing advance written notice.
Approved By:_______ Date Created/Revised: 6/3/2026

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