A director of first impressions is the first face the customer sees within an organization. Although the role may vary from company to company, it is usually similar to the job of administrative assistants or receptionists. As a director of first impressions, you have the distinct possibility of making or breaking the relationship between the business and the customer, so management must ensure that the person placed in this position can help improve the customer experience. A director of first impressions must have people skills to build rapport with consumers. Typical duties include answering phone calls and greeting customers as they come in. You may have administrative duties as well. Additional qualifications include experience as a receptionist and a high school diploma or GED certificate.