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Director Of Digital Platforms Jobs in Rochester, MN

What You'll Do * Assist in the development and execution of digital marketing strategies for clients. * Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media ...

What You'll Do * Assist in the development and execution of digital marketing strategies for clients. * Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media ...

Digital Analyst Internships

Rochester, MN

$96K - $113K/yr

While the roles described here reflect the types of positions we typically recruit for, specific ... Documenting system integrations and workflows within digital platforms * Analyzing data from tools ...

Digital Analyst Internships

Rochester, MN · On-site

$96K - $113K/yr

While the roles described here reflect the types of positions we typically recruit for, specific ... Documenting system integrations and workflows within digital platforms * Analyzing data from tools ...

Social Media Director

Rochester, MN · Hybrid

$100K - $145K/yr

The Social Media Director serves as a strategic architect of Bishop Robert Barron's digital presence, leading social media efforts across global platforms to advance Word on Fire Catholic Ministries ...

Social Media Director

Rochester, MN · On-site

$100K - $145K/yr

The Social Media Director serves as a strategic architect of Bishop Robert Barron's digital presence, leading social media efforts across global platforms to advance Word on Fire Catholic Ministries ...

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Director Of Digital Platforms information

See Rochester, MN salary details

$101.6K

$140.4K

$175.3K

How much do director of digital platforms jobs pay per year?

As of Aug 2, 2026, the average yearly pay for director of digital platforms in Rochester, MN is $140,445.00, according to ZipRecruiter salary data. Most workers in this role earn between $116,900.00 and $165,700.00 per year, depending on experience, location, and employer.

What is the difference between Director Of Digital Platforms vs Digital Marketing Manager?

AspectDirector Of Digital PlatformsDigital Marketing Manager
CredentialsBachelor's or higher in IT, Digital Media, or related fields; often certifications in digital platformsBachelor's in Marketing, Communications, or related; certifications in digital marketing tools
Work EnvironmentOversees digital infrastructure, platform development, and technical teamsFocuses on marketing campaigns, content, and digital advertising strategies
Employer & Industry UsageUsed in tech, media, and large enterprises managing digital platformsCommon in marketing agencies, retail, and consumer brands

The Director Of Digital Platforms primarily manages digital infrastructure and platform development, ensuring technical integration and performance. In contrast, the Digital Marketing Manager focuses on executing marketing strategies across digital channels. While both roles require digital expertise, their core responsibilities and work environments differ significantly.

What does a Director of Digital Platforms do?

A Director of Digital Platforms oversees the strategy, development, and management of an organization’s digital assets, such as websites, mobile apps, and online services. They collaborate with cross-functional teams to ensure digital platforms are user-friendly, secure, and aligned with business goals. Their responsibilities often include leading digital transformation initiatives, optimizing user experience, and staying updated with emerging technologies to maintain a competitive edge.

How does a Director of Digital Platforms typically collaborate with other departments to drive digital strategy?

A Director of Digital Platforms works closely with teams across marketing, IT, product development, and sales to ensure that digital initiatives align with broader organizational goals. They often facilitate cross-functional meetings to gather requirements, prioritize features, and ensure seamless integration of digital solutions. This collaboration helps create unified customer experiences and supports consistent brand messaging across all digital touchpoints. Strong communication and leadership skills are essential for managing these partnerships and driving successful project outcomes.

What are the key skills and qualifications needed to thrive as a Director Of Digital Platforms, and why are they important?

To thrive as a Director Of Digital Platforms, you need expertise in digital strategy, platform management, and a strong background in technology or marketing, often supported by a relevant degree and leadership experience. Familiarity with CMS, analytics tools, CRM systems, and digital marketing platforms is typically required, along with certifications such as PMP or Agile. Strong leadership, communication, and problem-solving skills are essential for aligning cross-functional teams and driving digital innovation. These abilities are critical for delivering seamless digital experiences, achieving business objectives, and staying ahead in a rapidly evolving digital landscape.
What job categories do people searching Director Of Digital Platforms jobs in Rochester, MN look for? The top searched job categories for Director Of Digital Platforms jobs in Rochester, MN are:
What cities near Rochester, MN are hiring for Director Of Digital Platforms jobs? Cities near Rochester, MN with the most Director Of Digital Platforms job openings:

Director of Digital Transformation and Learning

City of Rochester

Rochester, MN

$115K - $169K/yr

Other

Re-posted 6 hours ago


City Of Rochester (New York) rating

8.8

Company rating: 8.8 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

143rd of 841 rated public administrative organizations


Job description

POSITION DESCRIPTION The City of Rochester welcomes applications for Director of Digital Transformation and Learning The City of Rochester is committed to a community where all members feel a sense of belonging. We commit to recognizing the diversity of our community members, listening to ALL voices and providing equitable services to create an inclusive place to live, play and work. We believe EQUITY should be at the center of all our work.

We strive to represent our community in our teammates, as we know that diverse and inclusive teams are more innovative, and have an empowering impact on the work, progress and culture of our community. It takes us all working together Nature of Work The Director of Digital Transformation and Learning plays a vital role in advancing the City of Rochester's commitment to high performance government by strengthening organizational effectiveness through technology, learning, and innovation. Reporting to the Deputy City Administrator for High Performance Government, this position focuses on empowering staff to confidently and responsibly use artificial intelligence (AI), automation, data, and broader digital tools-alongside strong business analysis and process improvement practices-to enhance public services, increase efficiency, and deliver measurable community outcomes.

This role operates at an enterprise level, partnering across departments to identify opportunities for improvement, build workforce capability, and support the adoption of practical, scalable solutions. A key responsibility is leading technology learning and development efforts, ensuring City staff have the skills, tools, and confidence needed to succeed in a rapidly evolving digital environment. The Director serves as a bridge between business needs and technology, translating complex concepts into actionable strategies while fostering a culture of continuous improvement, innovation, and responsible use of emerging technologies Pay: Hiring range is $115,428 to $135,796 with the opportunity to advance to $169,746 based on time in the role and successful performance.

Benefits: This position is eligible for benefits offered by the City of Rochester. Please check out the benefits tab at the top of the page for more details. To have your application considered in the first round of reviews, please apply before June 23, 2026.

Applications will be accepted until the position is filled. The City of Rochester will not sponsor or transfer visas for this position including F1 OPT STEM. DUTIES AND RESPONSIBILITIES The responsibilities listed below are representative of the scope of work performed within this classification.

Work is performed both independently and in cooperation with the department head, and/or in coordination with other City employees, operating partners, community groups, and other public and private organizations. *Lead Organizational Technology Learning & Development Lead the organization-wide strategy for technology learning and development, including AI, data tools, automation, and core digital platforms. Develop a structured digital fluency framework to build baseline and advanced competencies across the workforce.

Assess organizational skill gaps and training needs, aligning and leading learning priorities with City strategic goals. Design and deliver scalable, high-impact learning experiences, including workshops, toolkits, playbooks, and self-service resources. Create engaging, hands-on training content using real City use cases to drive practical application.

Partner with departments to build confidence and independence in using digital tools to improve daily work. Evaluate learning effectiveness through adoption metrics, feedback, and performance outcomes, continuously improving offerings. *Advance Process Improvement & Digital Innovation Partner with departments to understand business needs, map workflows, and identify opportunities to improve services and efficiency.

Apply business analysis, process improvement, and human-centered design practices to support operational enhancements. Identify and evaluate opportunities to leverage AI, automation, data, and other digital tools to improve City operations. Support the design and implementation of practical, scalable solutions aligned with organizational priorities.

Conduct pilots and evaluations of emerging technologies to determine suitability for municipal use. Translate complex technical concepts into clear, actionable recommendations for staff and leadership. Document and communicate outcomes, including measurable improvements in service delivery, efficiency, and user experience.

*Enterprise Collaboration, Change Management & Engagement Serve as a liaison between departments and technical teams, ensuring alignment between business needs and technology solutions. Lead and support change management efforts to ensure successful adoption of new tools, processes, and practices. Promote a culture of innovation, continuous improvement, and learning across the organization.

Develop and share success stories, replicable practices, and lessons learned to scale impact. Engage with regional, community, and educational partners to support digital literacy and innovation initiatives. *Governance, Stewardship & Responsible Use Support the development of governance frameworks, guardrails, and best practices for AI and digital tool use.

Partner with IT, Legal, and leadership to ensure alignment with security, privacy, and compliance standards. Promote responsible, ethical, and transparent use of technology in alignment with public sector values. Stay current on emerging trends in AI, digital strategy, workforce development, and public-sector innovation.

Perform other duties as assigned or necessary. *Essential functions Role Clarification Enterprise Role: Supports initiatives aligned with City strategic priorities with a focus on efforts with cross departmental benefit. Not IT Infrastructure: IT leads systems, security, and infrastructure; this role focuses on adoption, business needs, and workforce capability.

Not a Help Desk Function: Emphasizes scalable training, frameworks, and reusable solutions over individual support. MINIMUM QUALIFICATIONS Education and Experience A Bachelor's Degree in Information Systems, Data Science, Learning Design, Project Management, AI Engineering or a related field, and five (5) years of experience in business analysis, systems analyst, learning and development, digital transformation, or a related role. OR A Master's degree in Information Systems, Data Science, Learning Design, Project Management, AI Engineering and one (1) year of full-time employment experience in business analysis, systems analyst, learning and development, digital transformation, or a related role.

OR An equivalent combination of education or experience. If this work interests you but you are unsure if you meet all the job requirements listed above, please apply anyway. Your experience is likely more applicable to the role than you think, and the City is interested in candidates who can bring not only technical expertise but a variety of lived experience to the team.

Licenses and/or Certifications Valid driver's license Desirable Qualifications Experience in training, facilitation, change management, or enterprise initiatives is preferred. ADDITIONAL INFORMATION PHYSICAL AND ENVIRONMENTAL CRITERIA In compliance with the Americans with Disabilities Act, the following represents the physical and environmental demands for this position. The employee must be able to perform the essential functions with or without accommodation.

In consideration of the overall amount of physical effort required to perform this position, the work is best described as Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Physical demands that may be required continuously (2/3 or more of the time), frequently (1/3 to 2/3 of the time), and occasionally (up to 1/3 of the time) are noted below: Continuous demands: sitting, fine dexterity, Frequent demands: standing, walking, reaching, handling, Occasional demands: lifting, carrying, pushing/pulling, kneeling, crouching, crawling, bending, twisting, climbing, balancing. Sensory requirements necessary in the performance of the essential functions of this position include sight, hearing, and touch. Environmental conditions that may exist in the performance of the essential functions of this job include: NONE (not substantially exposed to environmental conditions).


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