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Director Multicultural Marketing Manager Jobs in Colorado

YMCA of Metropolitan Denver

Marketing Manager

Denver, CO · On-site

$60 - $62/hr

SUPERVISORY RESPONSIBILITIES This position does not have direct supervisory responsibilities. ESSENTIAL FUNCTIONS/EXPECTATIONS * Email Marketing & Lead Automation: Develops and manages email strategy ...

AIR Communities

Marketing Manager

Denver, CO · Hybrid

$105K - $125K/yr

The Marketing Manager partners closely with Directors and cross-functional stakeholders to coordinate initiatives, resolve operational challenges, and drive continuous improvement across marketing ...

AIR Communities

Marketing Manager

Denver, CO · On-site

$105K - $125K/yr

The Marketing Manager partners closely with Directors and cross-functional stakeholders to coordinate initiatives, resolve operational challenges, and drive continuous improvement across marketing ...

AIR Communities

Marketing Manager

Denver, CO · Hybrid

$105K - $125K/yr

The Marketing Manager partners closely with Directors and cross-functional stakeholders to coordinate initiatives, resolve operational challenges, and drive continuous improvement across marketing ...

CACI

Marketing Manager

Colorado Springs, CO · On-site

$73K - $155K/yr

... to the Director, Marketing. This role can be based in Reston, Virginia or Colorado Springs ... Manage content strategy for the government market - including capability statements, white papers ...

Dietz & Watson

Retail Marketing Manager

Denver, CO · On-site

$80K - $86K/yr

Description Retail Marketing Manager The Retail Marketing Manager will be responsible to develop ... Manage, motivate, direct and coordinate activities of team members to meet and/or exceed sales ...

Perdue Farms

Marketing Manager

Denver, CO

$89K - $133K/yr

As a Marketing Manager Retail , you will lead the development and execution of market strategies ... Reporting to the Senior Director of Marketing, this position is based in Denver, CO and includes up ...

Perdue Farms

Marketing Manager

Denver, CO · On-site

$89K - $133K/yr

As a Marketing Manager Retail , you will lead the development and execution of market strategies ... Reporting to the Senior Director of Marketing, this position is based in Denver, CO and includes up ...

Perdue Farms

Marketing Manager

Denver, CO · On-site

$89K - $133K/yr

As a Marketing Manager Retail , you will lead the development and execution of market strategies ... Reporting to the Senior Director of Marketing, this position is based in Denver, CO and includes up ...

Perdue Farms

Marketing Manager

Westminster, CO

$89K - $133K/yr

Reporting to the Senior Director of Marketing & Innovation, this position is based in Denver, CO ... Project Management & Stage-Gate Leadership * Lead cross-functional innovation and commercialization ...

Sage Hospitality

Marketing Manager

Denver, CO · On-site

$72K/yr

Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals * Develop and assist hotel with communication ...

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Director Multicultural Marketing Manager information

What does a director multicultural marketing manager do?

A Director Multicultural Marketing Manager is responsible for developing and leading marketing strategies that effectively reach and engage diverse cultural groups. They analyze market trends and consumer behaviors within multicultural segments, create culturally relevant campaigns, and ensure that all communications resonate with target audiences. This role often involves collaborating with agencies, internal teams, and community organizations to build brand loyalty and drive growth in multicultural markets. The director also measures campaign success and adjusts strategies to maximize impact and inclusivity.

What are the key skills and qualifications needed to thrive as a director multicultural marketing manager?

To thrive as a Director Multicultural Marketing Manager, you need deep expertise in multicultural consumer insights, strategic marketing, and brand management, often supported by a degree in marketing or a related field. Familiarity with analytics platforms, CRM systems, and multicultural media channels is typically required. Cultural sensitivity, leadership, and strong communication skills are essential soft skills that help build trust and drive inclusive campaigns. These competencies are crucial for effectively reaching diverse audiences and driving business growth through culturally resonant marketing strategies.

How does a director multicultural marketing manager collaborate with other departments to ensure culturally relevant campaigns?

A Director Multicultural Marketing Manager works closely with cross-functional teams such as product development, creative, insights, and sales to ensure campaigns resonate with diverse audiences. This role often involves facilitating workshops, sharing market research, and providing cultural insights to guide messaging and creative direction. Regular meetings and open communication are key to aligning campaign objectives and maintaining authenticity in multicultural outreach. Successful collaboration helps ensure that all touchpoints reflect the targeted community's values and preferences, making marketing efforts more effective.

What is the difference between Director Multicultural Marketing Manager vs Marketing Manager?

AspectDirector Multicultural Marketing ManagerMarketing Manager
CredentialsBachelor's degree in marketing, communications, or related field; often requires experience in multicultural marketingBachelor's degree in marketing, business, or related field; general marketing experience
Work EnvironmentStrategic leadership in marketing teams, focus on multicultural campaignsOversees marketing campaigns, manages teams, and executes marketing strategies
Employer & Industry UsageUsed in companies focusing on diverse markets, advertising, and consumer goodsCommon across various industries including retail, tech, and services

The main difference is that the Director Multicultural Marketing Manager specializes in developing and leading marketing strategies targeted at diverse cultural groups, often requiring specific expertise in multicultural markets. The Marketing Manager handles broader marketing responsibilities, focusing on campaign execution and team management without necessarily specializing in multicultural aspects.

What are popular job titles related to Director Multicultural Marketing Manager jobs in Colorado?

For Director Multicultural Marketing Manager jobs in Colorado, the most frequently searched job titles are:

What job categories do people searching Director Multicultural Marketing Manager jobs in Colorado look for?

The top searched job categories for Director Multicultural Marketing Manager jobs in Colorado are:

What cities in Colorado are hiring for Director Multicultural Marketing Manager jobs?

Cities in Colorado with the most Director Multicultural Marketing Manager job openings:

Director Multicultural Marketing Manager jobs near you

Influencer Marketing Manager

Ria Money Transfer

Denver, CO • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 27 days ago

Job description

Description
DESCRIPTION
Ria Money Transfer is a business segment of Euronet Worldwide, Inc. (NASDAQ: EEFT). We make it fast, reliable, and affordable for people to send money abroad. Ria has become one of the largest players in traditional remittances, and now we're focused on making online money transfers simple and accessible to everyone.
ABOUT THE ROLE
We are seeking an Influencer Marketing Manager, AMER to build and own Ria Money Transfer's creator partnership program across the diaspora communities we serve in the United States and Canada. Ria moves family money across borders - from immigrant senders in the U.S. and Canada to their loved ones in Latin America, Asia, and Africa - and the people who shape buying decisions in these communities are trusted, culturally embedded creators, not generic finance influencers.
This role owns the full influencer lifecycle: sourcing diaspora and micro-creators corridor by corridor, briefing and negotiating partnerships, running campaigns end to end, and amplifying the best content through paid channels. It is a performance-and-brand hybrid - you will be accountable for acquisition outcomes (cost per acquisition, first transactions), not just reach. The ideal candidate is a bilingual (English/Spanish) marketer who understands that in remittances, cultural credibility and community trust convert far better than raw follower counts.
RESPONSIBILITIES
Creator Strategy & Sourcing (Primary Focus)
  • Own the AMER influencer strategy, calendar, and budget across TikTok, Instagram, and YouTube, mapped to Ria's priority sending communities and corridors (e.g., Mexican, Salvadoran, Colombian, Filipino, Indian diasporas).
  • Source and vet diaspora creators and regional micro-influencers embedded in specific communities - prioritizing audience authenticity, engagement quality, and cultural credibility over follower count.
  • Build and maintain a creator pipeline using influencer relationship management (IRM) platforms; filter on audience demographics, engagement rate, and brand safety.
  • Develop a creator calendar aligned to remittance-driving cultural moments - Día de las Madres, back-to-school, Lunar New Year, Ramadan/Eid, and corridor-specific holidays.

Campaign Execution & Management
  • Translate quarterly growth objectives into clear creator briefs - deliverables, content pillars, messaging, usage-rights windows, and KPI targets.
  • Negotiate rates, usage rights, and contracts; manage 15-30+ concurrent creator relationships and process invoices.
  • Run campaigns end to end, from conception through execution and analysis, coordinating bilingual English/Spanish content in neutral LATAM Spanish.
  • Brief and manage external multicultural and creator agencies where the program scales beyond direct relationships.

Paid Amplification & Performance
  • Coordinate with the paid media team to whitelist and amplify top creator content across Meta, TikTok, and other ad platforms.
  • Source and repurpose creator UGC into reusable performance assets for paid and organic channels.
  • Build and run a performance-influencer / affiliate layer with promo codes and tracked links tied to acquisition outcomes.

Measurement & Collaboration
  • Track and report CAC/CPA, conversions, engagement, and earned media value; attribute via UTMs and unique promo codes.
  • Surface community and creator insights back to the Growth, Brand, and Creative teams.
  • Coordinate with the Community Growth Lead and Payout Marketing teams to align creator activity with grassroots and partner campaigns.

REQUIREMENTS
  • At least 4 years of experience in influencer marketing, social, or creator/talent management, with demonstrated channel ownership.
  • Bilingual English/Spanish with bicultural marketing fluency - able to brief and evaluate content for U.S. Hispanic and broader immigrant audiences.
  • Native fluency across TikTok, Instagram, and YouTube, including their native analytics.
  • Hands-on experience with IRM platforms (CreatorIQ, GRIN, Aspire, Traackr, or similar) and with whitelisting/amplifying creator content through ad platforms.
  • Proven management of $100K+ creator budgets with ROI reporting to leadership.
  • Performance-and-brand orientation - comfortable being held to CAC/CPA, not just awareness metrics.
  • Strong analytical skills; fluent reading dashboards, engagement metrics, and attribution data.
  • Self-starter comfortable building a program where no playbook exists.

PREFERRED
  • Experience in fintech, remittances, or financial-services marketing.
  • Existing relationships with diaspora creators in Ria's priority corridors.
  • Experience managing multicultural marketing agencies.
  • Experience with affiliate/performance-influencer platforms and code-tracked attribution.
  • Familiarity with internal analytics tools such as Amplitude or similar BI dashboards.

PERKS & BENEFITS
  • Medical, Dental & Vision Insurance
  • 401K Plan with Match
  • Employee Stock Purchase Plan
  • Paid Vacation / Sick Leave
  • Hybrid Work Schedule
  • Tuition Assistance
  • Growth Opportunities
  • Corporate gatherings, team bonding events, and much more!

Ria Money Transfer offers a competitive salary and benefits package. The reasonable estimated pay for this role ranges from (USD $120,000 to USD $145,000). Actual compensation is based upon factors such as the candidate's skills, qualifications, and experience. In addition, Ria Money Transfer offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental and vision benefits, a 401(k) plan, Paid Vacation/Sick Leave and more.
Ria Money Transfer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Check out our website to learn more about the company at: http://www.riamoneytransfer.com/
The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company's right to assign or reassign duties and responsibilities to this job as needed.

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