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Director Influencer Marketing Jobs (NOW HIRING)

Derris

Director, Influencer Marketing

New York, NY · Hybrid

$110K - $120K/yr

ABOUT THIS ROLE We're seeking a Director, Influencer Marketing to lead innovative campaigns that connect brands with culture across sports, fashion, wellness, entertainment, and more. You'll oversee ...

Orchestra

Director, Influencer Marketing

New York, NY · On-site

Small Girls PR is looking for a Director of Influencer and PR with 7-8+ years of experience to ... Experience -Minimum of 7-8+ years of relevant experience within the influencer marketing and earned ...

Orchestra

Director, Influencer Marketing

New York, NY · Hybrid

Small Girls PR is looking for a Director of Influencer and PR with 7-8+ years of experience to ... Experience - Minimum of 7-8+ years of relevant experience within the influencer marketing and ...

Prime Outlets

Director, Influencer Marketing

New York, NY · On-site

$80K - $160K/yr

Simon is seeking a strategic, culturally fluent Director of Influencer Marketing to lead and evolve our creator ecosystem across our portfolio of shopping centers. This role will be responsible for ...

NeoReach

Account Director - Influencer Marketing

Proactive and self-directed with a strong sense of ownership Industry Interest * Strong interest in the creator economy, influencer marketing, and digital media * Existing book of business is a plus ...

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How much do director influencer marketing jobs pay per year?

As of Aug 12, 2026, the average yearly pay for director influencer marketing in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What does a director of influencer marketing do?

A Director of Influencer Marketing is responsible for leading influencer collaboration strategies to enhance brand awareness, engagement, and sales. They develop and execute campaigns, manage influencer relationships, and analyze performance metrics to optimize results. This role requires strong leadership, negotiation, and analytical skills to ensure partnerships align with business goals. Additionally, they stay updated on industry trends and emerging influencers to keep the brand competitive.

What are the key skills and qualifications needed to thrive as a director of influencer marketing?

To thrive as a Director Influencer Marketing, you need expertise in influencer relationship management, strategic campaign planning, and a deep understanding of digital marketing trends, supported by a relevant bachelor's degree or higher. Familiarity with influencer marketing platforms, analytics tools, budget management systems, and certifications like HubSpot or Google Analytics can be highly beneficial. Outstanding communication, leadership, negotiation, and creative problem-solving skills are essential for leading teams and nurturing key partnerships. These competencies are critical for driving impactful influencer campaigns, achieving business goals, and navigating the fast-paced, constantly evolving social media landscape.

What are the typical challenges faced by a director of influencer marketing, and how can they be overcome?

A Director Influencer Marketing often faces the challenge of identifying the right influencers who align with brand values, managing budget constraints while maximizing ROI, and navigating changing social media algorithms. Balancing the expectations of stakeholders and influencers while maintaining authenticity in campaigns is also common. Overcoming these challenges requires staying updated on industry trends, leveraging data analytics for informed decisions, and fostering strong, transparent relationships with both creators and internal teams. Successful Directors develop agile strategies and prioritize open communication to adapt quickly in this dynamic field.

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Director Influencer Marketing jobs near you
Infographic showing various Director Influencer Marketing job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 75% In-person, and 25% Hybrid job distribution, with an average salary of $104,448 per year, or $50.2 per hour.

Director, Influencer Marketing

Derris

New York, NY • Hybrid

$110K - $120K/yr

Full-time

Posted 21 days ago

Job description

ABOUT DERRIS

Derris is part of Orchestra, a strategic communications and marketing company built for today's complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THIS ROLE

We're seeking a Director, Influencer Marketing  to lead innovative campaigns that connect brands with culture across sports, fashion, wellness, entertainment, and more. You'll oversee everything from influencer casting and negotiation to campaign strategy and reporting, ensuring authentic partnerships that drive measurable impact. In this role, you'll collaborate with PR and integrated teams to shape storytelling that bridges online engagement with real-world action. You'll bring deep knowledge of platforms and trends to keep Derris ahead of the curve. If you're a strategic, creative leader who thrives on building relationships and delivering results, this role is for you.

Role location: This role is based in our New York, N.Y. office on a hybrid basis. The team is in office 3 days a week.

ACCOUNTABILITIES AND QUALIFICATIONS

As the Director, Influencer Marketing you will... 

  • Ideate, build, and execute multi-faceted influencer campaigns (from one-off activations to long-term relationship-based programs) across industries from sports, entertainment to fashion, beauty, wellness, lifestyle and more
  • Develop client-facing strategies and social media reports on campaign and influencer performance. Present results and optimize future campaigns based on insights
  • Collaborate with PR and integrated teams to create influencer strategies aligned with brand messaging and campaign storytelling across channels
  • Connect online and offline efforts, leveraging digital campaigns to drive real-world action. Strong understanding of the interplay between brand, media, and audience
  • Oversee influencer casting, negotiation, contracting, and content management. Deliver top-tier client service through clear communication, data-driven recommendations, and proactive relationship management
  • Stay ahead of emerging platforms (Instagram, TikTok, Twitch, Discord, YouTube, Facebook, Twitter, Snapchat, etc.), technologies, influencers, and trends
  • Foster positive relationships between clients, influencers, and consumers
  • Build and maintain strong influencer partnerships to create authentic, engaging branded content. Manage outreach, budgets, and negotiations
  • Support new business development by fielding calls, drafting scopes of work, and contributing to proposals
  • Act as agency liaison with major social platforms, digital influencers, and partner agencies

Essential skills:

  • 5-7 years of relevant experience in influencer marketing, social media and/or PR with a demonstrated track record of success
  • Demonstrated ability to think through communication strategies and deliver tangible results
  • Understanding of the current social / digital as well as activation landscape and the unique advocacy strategies across platforms
  • Deep knowledge of emerging trends and talent, with a finger on the pulse of what is relevant in our culture and societies today
  • Expertise in both organic and paid advocacy strategies
  • Ability to be detail-oriented, manage multiple clients and meet deadlines while also keeping the bigger picture in mind
  • Experience with daily management of junior level staff members as well as management up to senior executive
  • Capable of working both independently and in a dynamic, high energy, team-oriented atmosphere, being a proactive problem-solver yet elevating concerns when you have them
  • Comfortable working across industries with an ability to connect the dots between their similarities
  • Desire to constantly innovate and test new things, not just follow a pre-established playbook

Preferred: 

  • Experience at an agency

Compensation: The salary range for this role is $110,000 - $120,000, commensurate with experience

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