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Director Go To Market Strategy Jobs (NOW HIRING)

Stout

Go-to-Market Coordinator

Detroit, MI · On-site

$50K - $70K/yr

Support the execution of integrated go-to-market strategies that enhance brand visibility, strengthen client engagement, and drive business development outcomes. * Contribute to high-impact marketing ...

Geotab

Senior Go-To-Market Manager

Atlanta, GA · On-site

Develop a comprehensive commercial and Go-To-Market (GTM) strategy encompassing new product ... Develop and oversee the execution of channel and direct sales team readiness plan, ensuring they ...

AlignOps

Go-To-Market (GTM) Director

Indianapolis, IN · On-site

We are looking for a Go-To-Market (GTM) Director to drive revenue growth by coordinating marketing ... This strategic role will require a highly collaborative, organized individual to lead the execution ...

Stout

Go-to-Market Coordinator

Grand Rapids, MI · On-site

$50K - $70K/yr

Support the execution of integrated go-to-market strategies that enhance brand visibility, strengthen client engagement, and drive business development outcomes. * Contribute to high-impact marketing ...

Stout

Go-to-Market Coordinator

Chicago, IL · On-site

$50K - $70K/yr

Support the execution of integrated go-to-market strategies that enhance brand visibility, strengthen client engagement, and drive business development outcomes. * Contribute to high-impact marketing ...

Stout

Go-to-Market Coordinator

Detroit, MI · On-site

$50K - $70K/yr

Support the execution of integrated go-to-market strategies that enhance brand visibility, strengthen client engagement, and drive business development outcomes. * Contribute to high-impact marketing ...

Stout Risius Ross, LLC

Go-to-Market Coordinator

Chicago, IL · On-site

$50K - $70K/yr

Support the execution of integrated go-to-market strategies that enhance brand visibility, strengthen client engagement, and drive business development outcomes. * Contribute to high-impact marketing ...

Stout

Go-to-Market Coordinator

Grand Rapids, MI

$50K - $70K/yr

Support the execution of integrated go-to-market strategies that enhance brand visibility, strengthen client engagement, and drive business development outcomes. * Contribute to high-impact marketing ...

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Showing results 1-20

All JobsDirector Go To Market Strategy Jobs

Director Go To Market Strategy information

See salary details

$60.5K

$144.9K

$255.5K

How much do director go to market strategy jobs pay per year?

As of Jun 14, 2026, the average yearly pay for director go to market strategy in the United States is $144,865.00, according to ZipRecruiter salary data. Most workers in this role earn between $108,000.00 and $185,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Go-To-Market Strategy, and why are they important?

To thrive as a Director of Go-To-Market Strategy, you need deep expertise in market analysis, product positioning, and cross-functional business strategy, often backed by a bachelor's or master's degree in business or marketing. Familiarity with CRM platforms, analytics tools like Tableau or Google Analytics, and project management systems is typically required. Outstanding leadership, strategic thinking, and strong communication skills set top candidates apart in this role. These skills are crucial for developing effective market entry plans, ensuring alignment across teams, and driving successful product launches.

What is the difference between Director Go To Market Strategy vs Product Manager?

AspectDirector Go To Market StrategyProduct Manager
Primary FocusDeveloping and executing go-to-market plans for products/servicesManaging product lifecycle, features, and user experience
ResponsibilitiesMarket analysis, sales enablement, cross-functional coordinationProduct development, roadmap, customer feedback
Skills & CredentialsMarketing, strategic planning, industry knowledgeProduct management, technical understanding, user research

The main difference is that the Director Go To Market Strategy focuses on launching and promoting products in the market, while the Product Manager concentrates on developing and managing the product itself. Both roles require strategic thinking, but their core responsibilities and skill sets differ significantly.

What does a Director of Go To Market Strategy do?

A Director of Go To Market (GTM) Strategy is responsible for developing and executing plans to launch products or services into the market successfully. They oversee cross-functional teams, aligning marketing, sales, and product departments to ensure a cohesive approach. Their role includes market research, identifying target customers, setting pricing strategies, and measuring the effectiveness of GTM initiatives. Ultimately, they help drive revenue growth by ensuring the company's offerings reach the right audience in the most effective way.

How does a Director of Go To Market Strategy typically collaborate with cross-functional teams to drive successful product launches?

A Director of Go To Market Strategy plays a central role in coordinating efforts across marketing, sales, product, and customer success teams to ensure product launches meet business objectives. They facilitate alignment by leading strategy sessions, setting clear goals, and establishing timelines for key deliverables. Regular communication and feedback loops are essential, as the director must address challenges, adjust plans as needed, and keep all stakeholders informed. This collaborative approach ensures that messaging, positioning, and sales enablement materials are consistent and impactful, increasing the likelihood of a successful product introduction.
What cities are hiring for Director Go To Market Strategy jobs? Cities with the most Director Go To Market Strategy job openings:
Infographic showing various Director Go To Market Strategy job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 80% In-person, and 20% Remote job distribution, with an average salary of $144,865 per year, or $69.6 per hour.
Director, Go-to-Market Business Applications (Remote)

Director, Go-to-Market Business Applications (Remote)

CrowdStrike Holdings, Inc.

Remote

$233K/yr

Full-time

Medical, Retirement, PTO

Posted 4 days ago

Job description

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn't changed - we're here to stop breaches, and we've redefined modern security with the world's most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We're also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We're always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.
About the Role:
As the Director of GTM Business Applications, you will own the architectural integrity and strategic roadmap of our global Lead-to-Cash (L2C) engine. This is a high-impact, techno-functional leadership role responsible for the systems that power our entire revenue lifecycle-from initial marketing attribution and sales prospecting to complex quoting, automated provisioning, and financial recognition.
You will lead a team of architects and analysts to build a seamless "Golden Path" for revenue, ensuring that direct sales, MSSPs, Distributors, and Cloud Marketplaces all operate on a unified, high-velocity platform.
What You'll Do:
Strategic Execution & Architecture
  • Define the L2C Vision & Roadmap: Architect a multi-year strategy for GTM technologies (Salesforce, CPQ, Billing, PRM) that eliminates silos between Sales, Marketing, and Finance.
  • Architect "Touchless" Commerce: Lead the design of automated, API-first workflows that allow for zero-touch ordering and provisioning across various motions, including Direct Sales, MSSPs, and Marketplace Provisioners.
  • Own the GTM Tech Stack: Oversee the end-to-end configuration and integration of the application ecosystem. Ensure that Lead-to-Cash flows are optimized for complex B2B SaaS variables: multi-tier discounting, co-selling, and hybrid subscription models.
  • Scale through Automation & AI: Move beyond standard CRM tracking by embedding AI and machine learning into the workflow for predictive forecasting, lead scoring, and "next-best-action" guidance for the field.
  • Drive User-Centric Design: Partner with Sales and Alliance leadership to ensure systems are a "wingman" to the rep, not a hurdle. You will be measured on platform adoption, data hygiene, and the reduction of administrative friction.
  • Establish Governance & Compliance: Implement a robust framework for environment management (DevOps), data privacy (GDPR/CCPA), and secure external access for global partners and distributors.
  • Lead a High-Performance Team: Manage and mentor a cross-functional team of business analysts, developers, and product managers, fostering a culture of technical excellence and business empathy.

What You'll Need:
The Techno-Functional Edge
  • 10+ Years of Experience: Deep background in enterprise applications (Salesforce ecosystem) with a specific mastery of the Lead-to-Cash lifecycle in a high-growth B2B SaaS environment.
  • The "Techno" Side: * Deep architectural knowledge of Salesforce (Sales Cloud, CPQ, Experience Cloud, Partner Portals).
    • Strong understanding of API management and Middleware (MuleSoft, Workato, etc.) for real-time B2B integrations.
    • Experience with ERP integrations (NetSuite, SAP) to ensure a clean handoff from "Closed-Won" to "Cash."
  • The "Functional" Side: * Expertise in GTM motions: Direct, Channel (MSSP/Disti), and Cloud Marketplaces.
    • Ability to translate "We need more revenue" into a technical requirement for a custom quoting object or an automated provisioning trigger.
  • Strategic Leadership: Proven ability to influence C-Suite stakeholders and drive alignment between conflicting priorities (e.g., Sales wanting speed vs. Finance wanting controls).
  • Data-Driven Mindset: A track record of using KPIs (Deal Velocity, Quote Accuracy, CAC/LTV) to justify tech spend and roadmap prioritization.
  • Education: Bachelor's degree in Computer Science, Engineering, or Business Information Systems (Master's or MBA preferred).

Bonus Points:
  • Willingness to travel (~10%) for business and team functions as needed.
  • Experience with automation (processes/practices and/or tools e.g. EDI's, building API's for order automation and provisioning.
  • Experience with process improvement to help streamline at scale, as well as helping establish best practices.
  • Proven ability to shepherd multiple teams - engineering, stakeholders, customers; ability to present to technical and non-technical personnel to organize everyone in the same direction.
  • Prior Product Management experience within a Salesforce/CPQ Revenue Management platform and/or Salesforce partner-channel-alliance portal environment.

#LI-AI1
#LI-SC1
#LI-Remote
Benefits of Working at CrowdStrike:
  • Market leader in compensation and equity awards
  • Comprehensive physical and mental wellness programs
  • Competitive vacation and holidays for recharge
  • Paid parental and adoption leaves
  • Professional development opportunities for all employees regardless of level or role
  • Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
  • Vibrant office culture with world class amenities
  • Great Place to Work Certifiedâ„¢ across the globe

CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.
CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements.
If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at recruiting@crowdstrike.com for further assistance.
Find out more about your rights as an applicant.
CrowdStrike participates in the E-Verify program.
Notice of E-Verify Participation
Right to Work
CrowdStrike, Inc. is committed to fair and equitable compensation practices. Placement within the pay range is dependent on a variety of factors including, but not limited to, relevant work experience, skills, certifications, job level, supervisory status, and location. The base salary range for this position for all U.S. candidates is $170,000 - $260,000 per year, with eligibility for bonuses, equity grants and a comprehensive benefits package that includes health insurance, 401k and paid time off.
For detailed information about the U.S. benefits package, please click here.
Expected Close Date of Job Posting is:07-18-2026
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About CrowdStrike

Sourced by ZipRecruiter

#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We're looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters - one team, one fight.

Industry

It services

Company size

1,001 - 5,000 Employees

Headquarters location

Sunnyvale, CA, US

Year founded

2012

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