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Director Go To Market Strategy Jobs (NOW HIRING)

Celsius

Director, Brand Commercial Strategy & Go-to-Market Assigned Brand: Celsius or Alani Nu & Rockstar Reports to: VP Commercial Planning Location: Boca Raton, FL Type: Full-Time Role Summary The Director ...

talentpluto

Go-to-Market Generalist

New York, NY · Remote

$120K - $150K/yr

You will think comprehensively about the company's go-to-market motion, contribute across channels, and help shape strategy as the product scales. Reporting directly to a co-founder, you will have ...

talentpluto

Go-to-Market Generalist

New York, NY · On-site +1

$120K - $150K/yr

You will think comprehensively about the company's go-to-market motion, contribute across channels, and help shape strategy as the product scales. Reporting directly to a co-founder, you will have ...

talentpluto

Go-to-Market Generalist

New York, NY · On-site +1

$120K - $150K/yr

You will think comprehensively about the company's go-to-market motion, contribute across channels, and help shape strategy as the product scales. Reporting directly to a co-founder, you will have ...

talentpluto

Go To Market

New York, NY

Experiment with sales strategy and lightweight marketing initiatives * Take on operational projects ... Work cross-functionally in a flat organization, with direct exposure to founders and leadership ...

talentpluto

Go To Market

$120K - $220K/yr

Remote (United States) Founding Go-to-Market Location: San Francisco, CAWork Model: In person, 5 ... Work directly with the CEO on GTM strategy, execution, and prioritization * Play a foundational ...

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Director Go To Market Strategy information

See salary details

$60.5K

$144.9K

$255.5K

How much do director go to market strategy jobs pay per year?

As of Sep 13, 2026, the average yearly pay for director go to market strategy in the United States is $144,865.00, according to ZipRecruiter salary data. Most workers in this role earn between $108,000.00 and $185,000.00 per year, depending on experience, location, and employer.

What does a director go to market strategy do?

A Director of Go To Market (GTM) Strategy is responsible for developing and executing plans to launch products or services into the market successfully. They oversee cross-functional teams, aligning marketing, sales, and product departments to ensure a cohesive approach. Their role includes market research, identifying target customers, setting pricing strategies, and measuring the effectiveness of GTM initiatives. Ultimately, they help drive revenue growth by ensuring the company's offerings reach the right audience in the most effective way.

What are the key skills and qualifications needed to thrive as a director go to market strategy?

To thrive as a Director of Go-To-Market Strategy, you need deep expertise in market analysis, product positioning, and cross-functional business strategy, often backed by a bachelor's or master's degree in business or marketing. Familiarity with CRM platforms, analytics tools like Tableau or Google Analytics, and project management systems is typically required. Outstanding leadership, strategic thinking, and strong communication skills set top candidates apart in this role. These skills are crucial for developing effective market entry plans, ensuring alignment across teams, and driving successful product launches.

How does a director go to market strategy typically collaborate with cross-functional teams to drive successful product launches?

A Director of Go To Market Strategy plays a central role in coordinating efforts across marketing, sales, product, and customer success teams to ensure product launches meet business objectives. They facilitate alignment by leading strategy sessions, setting clear goals, and establishing timelines for key deliverables. Regular communication and feedback loops are essential, as the director must address challenges, adjust plans as needed, and keep all stakeholders informed. This collaborative approach ensures that messaging, positioning, and sales enablement materials are consistent and impactful, increasing the likelihood of a successful product introduction.

What is the difference between Director Go To Market Strategy vs Product Manager?

AspectDirector Go To Market StrategyProduct Manager
Primary FocusDeveloping and executing go-to-market plans for products/servicesManaging product lifecycle, features, and user experience
ResponsibilitiesMarket analysis, sales enablement, cross-functional coordinationProduct development, roadmap, customer feedback
Skills & CredentialsMarketing, strategic planning, industry knowledgeProduct management, technical understanding, user research

The main difference is that the Director Go To Market Strategy focuses on launching and promoting products in the market, while the Product Manager concentrates on developing and managing the product itself. Both roles require strategic thinking, but their core responsibilities and skill sets differ significantly.

Is a director go to market strategy a good role?

A director of go-to-market strategy is a senior leadership role responsible for developing and executing plans to launch products or services successfully. It requires strong strategic thinking, cross-functional collaboration, and market analysis skills. This role often offers high impact, leadership opportunities, and competitive compensation, making it a valuable position for experienced professionals in marketing, sales, or product management.

What cities are hiring for Director Go To Market Strategy jobs?

Cities with the most Director Go To Market Strategy job openings:

What states have the most Director Go To Market Strategy jobs?

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What are popular job titles related to Director Go To Market Strategy jobs?

For Director Go To Market Strategy jobs, the most frequently searched job titles are:

Infographic showing various Director Go To Market Strategy job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $144,865 per year, or $69.6 per hour.

Senior Analyst, Go-to-Market Strategy

New York, NY • On-site

Vestwell
Finance and Insurance • 201 - 500 employees
Learn more about Vestwellexternal

$75K - $90K/yr

Full-time

Medical, Life, Retirement

Re-posted 27 days ago

Job description

Vestwell is the financial technology company powering the new savings economy. Our platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs.
Today, Vestwell enables over 350,000 businesses and over 2M active savers, with over $50B in assets saved across all 50 states. 
Vestwell's platform serves a diverse clientele, including financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers. To learn more, visit vestwell.com

Who Are We Looking For?

We are seeking an ambitious and detail-oriented Senior Analyst, Go-to-Market Strategy to play a pivotal role in enhancing our go-to-market strategy. This role is equally execution-oriented and analytical – the ideal candidate will spend many days jumping between high-leverage tactical projects, and some days head-down performing deep analyses to inform strategic decisions. Reporting directly to the VP of Workplace Distribution in close partnership with our GTM manager, you will collaborate across teams to deliver measurable outcomes aligned with our 2026 goals.

In this role, your work will include building and enhancing reporting tools, managing and optimizing sales campaigns, conducting in-depth financial and operational analyses, and identifying opportunities to scale our distribution model effectively. You will also own critical aspects of financial planning, including managing commission and quota-related initiatives.

What Will You Be Doing?

  • Own and deliver ongoing regular reporting and analysis for executive leadership, focused on high-impact strategic initiatives.
  • Manage sales outreach campaigns – own the population segmentation and implementation  of sales copy, automations, and retroactive analyses to make teams more efficient and drive revenue expansion. 
  • Perform ROI analysis across teams, platforms, tools, products, and features to guide organizational priorities and investments.
  • Partner with FP&A to manage commission structures, quotas, and related financial workflows.
  • Analyze the sales cycle using data-driven insights to recommend process improvements and efficiency gains.
  • Partner with the GTM team to craft automations connecting the end-to-end funnel, ensuring leads move efficiently through each stage and performance can be analyzed to drive continuous improvement.
  • Create and maintain scalable dashboards and reporting tools in platforms like Salesforce, Sigma, and Claude
  • Draft strategic planning documentation to highlight key analysis including strategic memos, presentation decks, etc.

Requirements

  • 2 years of applicable experience in a fast paced dynamic GTM role.
  • Demonstrable experience executing at an exceptionally high level. We don't care whether it was earning many promotions in a prior job or growing a side-hustle while in college – what matters is a demonstrated track record of doing exceptional work, quickly and consistently. 
  • Experience working with and drawing insights from spreadsheets and data tables. This role will require working in spreadsheets, Salesforce, and Sigma BI. You'll be taking data from many places and figuring out what it all means. 
  • Demonstrated AI fluency. You intuitively understand what sorts of things should be trusted to AI, what sorts of things shouldn't be trusted to AI, and how quickly that line is changing.

This role will be based in our New York City HQ and will be part of Vestwell's hybrid in-office operation.
The expected base salary range for this position is $75K - $90K base. This position is eligible to participate in the Company Bonus Pool and is eligible to receive new hire equity in the Company. Please note that salary bands are based on NY and other similar metro areas and may differ based on where the role is ultimately hired.

Employee Benefits
We're an innovative, high-growth company with an exciting future ahead. At Vestwell, we prioritize employee wellbeing through comprehensive health benefits, generous time off, and a dedicated Employee Wellbeing Committee. Our hybrid work model offers flexibility while providing access to our collaborative offices in Midtown Manhattan, Austin, King of Prussia, and Scottsdale. And, of course, as a company focused on helping people save for the future, we offer a competitive 401(k) plan.

Interview Process
Our interview process starts the same for every candidate with 1-2 introductory conversations to learn more about your background, interests, and what you're looking for, while also giving you the opportunity to learn more about Vestwell and the team. From there, the process varies by role but typically includes a skills or experience-based assessment, such as a coding interview, portfolio review, or deeper discussion of your relevant experience. Successful candidates then move on to a virtual or in-person interview panel. Before extending an offer, we complete a reference check with a current or former manager and a peer. Throughout the process, we prioritize transparency, clear communication, and minimizing surprises.

For your awareness you will only receive correspondence from recruiting@vestwell.com any other domain not ending in vestwell.com is not our Recruitment team.

Vestwell's Privacy Policy. Attention California residents: In the course of conducting our business and complying with federal, state, and local government regulations governing such matters as employment, tax, insurance, etc., we must collect Personal Information from you. Should you accept employment with Vestwell you may view our California Privacy Rights Act here: Vestwell's California Privacy Rights Policy.