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Director Go To Market Strategy Jobs in Quebec (NOW HIRING)

Ubisoft

Marketability Director

Montreal, QC · On-site

Develop a strategic framework to guide development teams and inform go-to-market strategies through ... Collaborate closely with the Go-To-Market Director to ensure that the product's foundations meet ...

Medfar

Chief Revenue Officer

Montreal, QC · On-site

Reporting directly to the CEO, you will architect and execute a go-to-market strategy that ... directors, medical officers, etc.). * Experience leading and integrating Sales and Marketing ...

AppDirect

Product Marketing Manager

Montreal, QC · Remote

Own the full go-to-market strategy for Business Unit's Product launches, including positioning ... Partner directly with the Director of Product Management to shape the product roadmap using ...

Wing Assistant

GTM Associate

Montreal, QC · Remote

A real interest in go-to-market strategy, pipeline generation, and B2B growth. * Proven background ... want direct upside from their effort. We may use artificial intelligence (AI) tools to support ...

Wealthy Group of Companies LLC

$100K/yr

This is a senior Director of Sales opportunity for someone who can operate comfortably at both the ... Work closely with leadership to refine go-to-market strategy and pricing positioning * Track ...

Jestais

The Senior Director develops and implements strategic sales initiatives grounded in industry ... Lead partner enablement programs, co-selling initiatives, and joint go-to-market strategies.

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All JobsGo To Market Strategy JobsDirector Go To Market Strategy JobsDirector Go To Market Strategy Jobs in Quebec

Director Go To Market Strategy information

See Quebec salary details

$22K

$117.6K

$214.5K

How much do director go to market strategy jobs pay per year?

As of Sep 12, 2026, the average yearly pay for director go to market strategy in Quebec is $117,565.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,000.00 and $163,500.00 per year, depending on experience, location, and employer.

What does a director go to market strategy do?

A Director of Go To Market (GTM) Strategy is responsible for developing and executing plans to launch products or services into the market successfully. They oversee cross-functional teams, aligning marketing, sales, and product departments to ensure a cohesive approach. Their role includes market research, identifying target customers, setting pricing strategies, and measuring the effectiveness of GTM initiatives. Ultimately, they help drive revenue growth by ensuring the company's offerings reach the right audience in the most effective way.

What are the key skills and qualifications needed to thrive as a director go to market strategy?

To thrive as a Director of Go-To-Market Strategy, you need deep expertise in market analysis, product positioning, and cross-functional business strategy, often backed by a bachelor's or master's degree in business or marketing. Familiarity with CRM platforms, analytics tools like Tableau or Google Analytics, and project management systems is typically required. Outstanding leadership, strategic thinking, and strong communication skills set top candidates apart in this role. These skills are crucial for developing effective market entry plans, ensuring alignment across teams, and driving successful product launches.

How does a director go to market strategy typically collaborate with cross-functional teams to drive successful product launches?

A Director of Go To Market Strategy plays a central role in coordinating efforts across marketing, sales, product, and customer success teams to ensure product launches meet business objectives. They facilitate alignment by leading strategy sessions, setting clear goals, and establishing timelines for key deliverables. Regular communication and feedback loops are essential, as the director must address challenges, adjust plans as needed, and keep all stakeholders informed. This collaborative approach ensures that messaging, positioning, and sales enablement materials are consistent and impactful, increasing the likelihood of a successful product introduction.

What is the difference between Director Go To Market Strategy vs Product Manager?

AspectDirector Go To Market StrategyProduct Manager
Primary FocusDeveloping and executing go-to-market plans for products/servicesManaging product lifecycle, features, and user experience
ResponsibilitiesMarket analysis, sales enablement, cross-functional coordinationProduct development, roadmap, customer feedback
Skills & CredentialsMarketing, strategic planning, industry knowledgeProduct management, technical understanding, user research

The main difference is that the Director Go To Market Strategy focuses on launching and promoting products in the market, while the Product Manager concentrates on developing and managing the product itself. Both roles require strategic thinking, but their core responsibilities and skill sets differ significantly.

Is a director go to market strategy a good role?

A director of go-to-market strategy is a senior leadership role responsible for developing and executing plans to launch products or services successfully. It requires strong strategic thinking, cross-functional collaboration, and market analysis skills. This role often offers high impact, leadership opportunities, and competitive compensation, making it a valuable position for experienced professionals in marketing, sales, or product management.

What cities in Quebec are hiring for Director Go To Market Strategy jobs?

Cities in Quebec with the most Director Go To Market Strategy job openings:

Infographic showing various Director Go To Market Strategy job openings in Quebec as of August 2026, with employment types broken down into 87% Full Time, 10% Part Time, and 3% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $117,565 per year, or $56.5 per hour.

Responsable Go-to-Market | Go-to-Market Lead

Montreal, QC • On-site

Valsoft Corporation
See more jobs at Valsoft Corporationexternal

Full-time

Re-posted 29 days ago

Job description

A propos de Fulltime AI

Fulltime transforme la facon dont les entrepreneurs des metiers et des services interagissent avec leurs clients grace a une technologie vocale alimentee par l'IA. Nos agents vocaux IA aident les entreprises de HVAC, plomberie et electricite a repondre a chaque appel 24 h/24 et 7 j/7 afin de ne plus jamais manquer un appel client. Les proprietaires recuperent du temps, obtiennent plus d'interventions reservees et offrent un service plus rapide. Nous connaissons une forte croissance avec une excellente reponse au produit en Amerique du Nord.

A propos du poste

Nous recherchons un(e) Responsable Go-to-Market pour batir et diriger l'ensemble de notre fonction de generation de la demande et de marketing. Vous serez responsable de creer du pipeline, d'affiner notre strategie GTM, et de faire connaitre Fulltime dans le marche des metiers et des services a domicile. En tant que premiere embauche marketing et membre cle de l'equipe de direction, vous contribuerez a faconner la strategie et serez responsable de la creation de pipeline et de la croissance.

C'est un role de batisseur. Vous ne gererez pas une equipe ou des processus matures; vous les creerez. Vous passerez du temps dans les tranchees (redaction, gestion de campagnes, discussions avec des clients, test de canaux) tout en construisant les fondations marketing qui alimentent notre croissance. Le/la candidat(e) ideal(e) est energique, debrouillard(e), tres organise(e), et confortable dans l'ambiguite.

Ce que vous ferez

  • Prendre en charge la generation de la demande de bout en bout : creer du pipeline via l'outbound, l'inbound, le contenu, les partenariats et les canaux de distribution
  • Developper et executer notre strategie GTM : affiner le messaging, le positionnement, et les profils de clients ideaux pour le marche des metiers et des services a domicile
  • Creer des actifs marketing convaincants : contenu web, etudes de cas, materiel de vente, campagnes email, et contenu qui resonne avec les entrepreneurs
  • Construire et optimiser les canaux d'acquisition : identifier ce qui fonctionne, redoubler d'efforts, et creer des systemes reproductibles
  • Collaborer etroitement avec les ventes et la direction : traduire les insights du marche en strategie et assurer que le marketing genere un pipeline qualifie
  • Etablir des partenariats et des relations de distribution avec des partenaires technologiques, des associations de metiers, et d'autres entreprises
  • Construire des systemes et des rapports : gerer les campagnes dans Pipedrive, suivre la performance, et ameliorer continuellement la conversion
  • Etre la voix du client : passer du temps a comprendre les points de douleur des entrepreneurs et les traduire en marketing efficace

Ce que vous apportez

  • 4+ ans d'experience dans un environnement de startup en hypercroissance, un role de leadership GTM, generation de la demande, ou un role marketing a haute responsabilite necessitant beaucoup d'autonomie et d'execution
  • Capacite demontree a construire a partir de zero : vous avez lance des campagnes, cree des processus reproductibles, et genere du pipeline dans des environnements en phase de demarrage
  • Une mentalite de fondateur : vous etes a l'aise pour retrousser vos manches et faire tout ce qu'il faut pour obtenir des resultats
  • Excellentes competences en communication et en storytelling : vous pouvez creer des messages convaincants et gagner la confiance des clients
  • Tenacite et debrouillardise avec un succes demontre a operer sans guide etabli
  • Oriente(e) donnees : vous utilisez les metriques pour prioriser, tester, et ameliorer les performances
  • Interet pour l'IA et la technologie, et enthousiaste a l'idee d'apporter des outils modernes aux industries traditionnelles
  • Experience avec Pipedrive ou un CRM similaire est un atout
  • Experience dans les metiers specialises, services a domicile, ou SaaS vertical est un atout majeur
  • Maitrise du francais et de l'anglais, a l'ecrit comme a l'oral

Pourquoi rejoindre Fulltime AI ?

  • Impact immediat : en tant que premiere embauche marketing, vous faconnerez l'ADN GTM de l'entreprise et aurez un impact direct sur chaque client
  • Croissance rapide : rejoignez une entreprise d'IA avec une excellente adequation produit-marche et une opportunite de marche massive
  • Apprentissage accelere : developpez des competences en leadership, strategie, et execution dans un environnement de startup au rythme soutenu
  • Mission significative : aidez les proprietaires de petites entreprises a reprendre le controle de leur temps et a faire croitre leurs activites

Pret(e) a batir avec nous ?

Si vous etes energique, debrouillard(e), et pret(e) a construire quelque chose d'exceptionnel des le debut, nous aimerions avoir de vos nouvelles. Envoyez votre CV avec une breve note expliquant pourquoi cette opportunite vous interesse et ce que vous apporteriez a Fulltime.

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About Fulltime AI

Fulltime is transforming how trade and service contractors engage with their customers using AI-powered voice technology. Our voice AI agents help HVAC, plumbing, and electrical businesses answer every call 24/7 so they never miss a customer call again. Owners win back time, capture more booked jobs, and deliver faster service. We are growing quickly with strong product market fit across North America.

About The Role

We are looking for a Go-to-Market Lead to build and own our entire demand generation and marketing function. You will be responsible for creating pipeline, refining our GTM strategy, and driving awareness in the trades and home services market. As our first marketing hire and a key member of the leadership team, you will help shape strategy and be accountable for pipeline creation and growth.

This is a doer and builder role. You won't be managing a team or mature processes; you'll be creating them. You'll spend time in the trenches (writing copy, running campaigns, talking to customers, testing channels) while building the marketing foundation that fuels our growth. The ideal candidate is energetic, scrappy, highly organized, and thrives in ambiguity.

What You'll Do

  • Own end-to-end demand generation: build pipeline through outbound, inbound, content, partnerships, and distribution channels
  • Develop and execute our GTM strategy: refine messaging, positioning, and ideal customer profiles for the trades and home services market
  • Create compelling marketing assets: website copy, case studies, sales collateral, email campaigns, and content that resonates with contractors
  • Build and optimize acquisition channels: identify what works and create repeatable systems
  • Partner closely with sales and leadership: translate market insights into strategy and ensure marketing drives qualified pipeline
  • Establish partnerships and distribution relationships with technology partners, trade associations, and other industry related businesses
  • Build systems and reporting: manage campaigns in Pipedrive, track performance, and continuously improve conversion
  • Be the voice of the customer: spend time understanding contractors' pain points and translate that into effective marketing

What You Bring

  • 4+ years of experience in a high-growth startup environment, GTM leadership role, demand generation, or a high-agency marketing role requiring significant autonomy and execution
  • Proven ability to build from scratch: you've launched campaigns, created repeatable processes, and generated pipeline in early stage environments
  • A founder mindset: you're comfortable rolling up your sleeves and doing whatever it takes to drive results
  • Strong communication and storytelling skills: you can craft compelling messaging and build trust with customers
  • Grit and resourcefulness with proven success operating without a playbook
  • Data-driven: you use metrics to prioritize, test, and improve performance
  • Interest in AI and technology, and excited about bringing modern tools to traditional industries
  • Experience with Pipedrive or similar CRM systems is a strong plus
  • Experience in trades, home services, or vertical SaaS is a strong plus
  • Fluent in English and French, written and verbal

Why Join Fulltime AI?

  • Immediate impact: as our first marketing hire, you'll shape the GTM DNA of the company and directly impact every customer
  • Fast growth: join an AI company with strong product market fit and a massive market opportunity
  • Accelerated learning: develop leadership, strategy, and execution skills in a fast-paced startup environment
  • Meaningful mission: help small business owners take back their time and grow their businesses

Ready to Build With Us?

Apply