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Director Experiential Marketing Jobs in Rochester, MN

... tasks as directed by management. To perform this job successfully, an individual mustbe able to ... demos, experiential marketing, sponsorship activation, and omnichannel shopper marketing. Our ...

... tasks as directed by management. To perform this jobsuccessfully, an individual must be able to ... demos, experiential marketing, sponsorship activation, and omnichannel shopper marketing. Our ...

... tasks as directed by management. To perform this job successfully, an individual mustbe able to ... demos, experiential marketing, sponsorship activation, and omnichannel shopper marketing. Our ...

... experiential special events. They must be able to deliver a unique sampling experience, and help ... Regularly complete digital training for market brand and programs as directed * Adapt to tech ...

Director Experiential Marketing information

See Rochester, MN salary details

$50.3K

$144.2K

$200.3K

How much do director experiential marketing jobs pay per year?

As of Aug 24, 2026, the average yearly pay for director experiential marketing in Rochester, MN is $144,244.00, according to ZipRecruiter salary data. Most workers in this role earn between $108,800.00 and $180,900.00 per year, depending on experience, location, and employer.

What does a director of experiential marketing do?

A Director of Experiential Marketing is responsible for designing and overseeing immersive brand experiences that engage customers and audiences in meaningful ways. This role typically involves developing creative event strategies, managing large-scale activations, collaborating with cross-functional teams, and measuring the impact of experiential campaigns. The director ensures that all experiences align with brand goals and deliver measurable results, often working closely with agencies, vendors, and internal stakeholders. Their ultimate goal is to create memorable interactions that build brand loyalty and drive business growth.

What are the key skills and qualifications needed to thrive as a director of experiential marketing?

To thrive as a Director of Experiential Marketing, you need expertise in event strategy, brand activation, and project management, often supported by a bachelor's degree in marketing or a related field. Familiarity with CRM platforms, event management software, and analytics tools is typically required, along with experience leading cross-functional teams. Exceptional creativity, leadership, and communication skills help you craft memorable experiences and inspire teams. These competencies are crucial for driving brand engagement, delivering successful campaigns, and achieving measurable business outcomes.

What are the most common challenges faced by a director of experiential marketing when executing large-scale campaigns?

A Director of Experiential Marketing often encounters challenges related to coordinating multiple stakeholders, managing tight timelines, and ensuring brand consistency across diverse experiential touchpoints. Balancing creativity with logistical feasibility is crucial, as is adapting to last-minute changes in venue, technology, or audience needs. Additionally, measuring the ROI and impact of experiential campaigns can be complex, requiring strong collaboration with analytics and sales teams to demonstrate value to senior leadership.

What is the difference between Director Experiential Marketing vs Marketing Manager?

AspectDirector Experiential MarketingMarketing Manager
CredentialsBachelor's degree; often advanced in marketing, communications, or related fieldsBachelor's degree; marketing or related field
Work EnvironmentStrategic planning, overseeing large campaigns, managing teamsExecuting marketing campaigns, coordinating with teams
Industry UsageUsed across industries for high-level experiential campaignsCommon in various industries for day-to-day marketing activities
Search & Comparison IntentUnderstanding leadership roles in experiential marketingComparing managerial marketing roles

While both roles focus on marketing efforts, the Director Experiential Marketing leads strategic, large-scale experiential campaigns and manages teams, whereas the Marketing Manager handles the execution of marketing initiatives at a tactical level. The director role involves higher-level planning and oversight, often requiring more experience and leadership skills.

What job categories do people searching Director Experiential Marketing jobs in Rochester, MN look for?

The top searched job categories for Director Experiential Marketing jobs in Rochester, MN are:

What cities near Rochester, MN are hiring for Director Experiential Marketing jobs?

Cities near Rochester, MN with the most Director Experiential Marketing job openings:

Product Demonstrator Part Time

Acosta

Rochester, MN • On-site

$15/hr

Part-time

Re-posted 28 days ago


Acosta rating

6.0

Company rating: 6.0 out of 10

Based on 138 frontline employees who took The Breakroom Quiz

42nd of 52 rated marketing agency


Job description


The Associate is responsible for completing in-store food and non-food demonstrations. Acquires and maintains knowledge of products represented. Prepares, serves, and breaks down product, equipment, and supplies. Intercepts consumers and demonstrates products in a professional manner. Maintains an overall professional appearance consistent with the requirements of the job.
Responsibilities
Possesses the aptitude and ability to gain adequateknowledge of the products represented.
  • Has desire and ability toproactively intercept, engage, interact, and sell product to the consumer in apositive manner.
  • Effectively communicate thefeatures and benefits of the product.
  • Ability to prepare and serve foodsamples using small appliances such as microwaves, fryers, skillets, coffeemakers and knives.
  • Maintain a clean, sterile and safeworkstation using cleaning chemicals.
  • Maintains a professionalappearance consistent with the requirements of the job.
  • Properly sets up and preparesEvent Table for execution.
  • Achieves 100% execution onassigned work.
  • Assists with preparation forclient visits and completes audit corrections.
  • Build and maintains rapport withstore personnel to effectively meet company and client objectives.
  • Completes expense reports as perCompany Policy.
  • Accurately prepares and submitsall on-line requirements on the same day as Event execution.
  • Ability to access the internet,navigate through company's electronic systems, use Microsoft Outlook, andcapability to view assigned documents, including Microsoft Word & Adobe PDFforms.

This role is not expected to exceed more than 25 hoursper week, although the company does maintain the discretion to change the rolebased on the needs of the business and/or the client.
This job description does not imply that the abovefunctions are the only tasks that may be performed. Individuals will beexpected to follow any other job-related instructions and perform any otherjob-related tasks as directed by management.
To perform this job successfully, an individual mustbe able to perform each essential duty satisfactorily. The requirementslisted below are representative of the knowledge, skill and/or abilityrequired. Reasonable accommodations may be made to enable individualswith disabilities to perform the essential duties.
Qualifications
Education/Experience: High school diploma orgeneral education degree (GED); or one to three months' related experienceand/or training preferred; or equivalent combination of education andexperience.
Computer Skills: Proficient in ability to useand navigate on a personal computer or personal mobile device usingapplications and internal systems.
Certificates, Licenses, Registrations: LocalFood handlers permit may be required.
Physical Demands: The associate will beregularly required to: Stand and walk of the shift; Use hands and fingers tohandle or feel; Reach with hands and arms (including conducting tasks overheadup to 65 inches); Talk and hear; Have visual ability to read instructions andperform events; Stoop; Kneel; Squat; Climb or step up ladder; Balance; Lift andcarry up to 25 pounds (including occasional lifting of up to 50 pounds); Pushand pull a wheeled demonstration cart fully laden with appliances, supplies andproduct; Prepare foods and beverages using the required appliances, such ascooking utensils, knives, convection oven, coffee maker, electric fryer,microwaves; Be in contact with cleaning supplies.
Supervisory Responsibilities: None.
Work Environment: Retail store environment tolimited travel.
Physical Appearance: Individuals must ensure aprofessional appearance and proper grooming is in order. The associatemust present a neat, clean, and appropriately groomed appearance. SpecificRetailer Dress code requirements are included in the training documents.
Language Skills: English is the primarylanguage skill; however, bilingual skills may be required based on businessnecessity.
About Us
Product Connections is a part of Acosta Group - a collective of the industry's most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.
As a full-service marketing agency, we specialize in digital and traditional retail events and demos, experiential marketing, sponsorship activation, and omnichannel shopper marketing. Our mission is to deliver brand solutions that connect products to the right target at the right time, effectively moving consumers down the conversion funnel.
With over 10,000 experts in the field and more than 150 corporate employees, we have a range of talents and experience that redefine what it means to be a marketing agency. We pride ourselves on fostering a supportive, collaborative, and inclusive culture where employees are encouraged to think big, grow their skills, and take their careers to the next level. Join Product Connections and discover a workplace where your ideas matter, your growth is supported, and your impact is felt-let's build something great together.
Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.
Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.
The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Employer Resources (e-verify.gov)
By applying, you agree to our Privacy Policy and Terms and Conditions of Use.
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About Acosta

Sourced by ZipRecruiter

We are the sales and marketing powerhouse behind the most recognized brands. Many of our relationships originated over 50 years ago and continue to thrive today due to the exceptional value and client service we provide. In addition to having long-standing relationships with high-profile brands and we also enjoy partnerships with leading retailers Kroger, Walmart, Costco, and PetSmart and brands including P&G, Kraft-Heinz, Campbell's, Coca-Cola.

Industry

Marketing and retail

Company size

10,000+ Employees

Headquarters location

Jacksonville, FL, US