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Director Direct Response Marketing Jobs (NOW HIRING)

Audubon

Coordinator, Direct Response

New York, NY · On-site

$32.15 - $34/hr

The Coordinator will be responsible for the various functions related to direct marketing campaigns ... Coordinate Direct Response donor acknowledgements, including inventory tracking, data review and ...

D5 Capital

Senior Director of Marketing

Arvada, CO · On-site

$120K - $150K/yr

Shift focus from impressions and brand awareness to direct response: actions, leads, and ... Serve as the marketing lead for each entity's GM, aligning lead volume and quality with field ...

NATIONAL HEALTH COUNCIL

$79K - $87K/yr

You'll work closely with the Individual Philanthropy, Development Operations, and the Marketing ... Previous direct response marketing experience at an agency, nonprofit, or higher education ...

Clients Blackbox, Inc.

Direct Response Marketer

$18.50/hr

About Clients Blackbox Clients Blackbox is a performance marketing agency that specializes in Meta ... You'll report to the Associate Director of Operations and have direct responsibility for client ...

Lung

... Direct Response ... Working as a member of the Digital Marketing department, you will join an outstanding group of ...

Compose.ly

Beauty TV Commercial Writer

$30 - $35/hr

Objective Provide the client with a contract copywriter who can develop high-converting direct response marketing content across multiple channels, including TV commercial scripts, landing pages ...

American Institute for Cancer Research

$60 - $80/hr

We're looking for a collaborative, detail-oriented Direct Response & Production Coordinator to help ... Why You'll Love Working Here If you've worked in a fundraising agency, marketing agency, or fast ...

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Director Direct Response Marketing information

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How much do director direct response marketing jobs pay per year?

As of Sep 12, 2026, the average yearly pay for director direct response marketing in the United States is $119,381.00, according to ZipRecruiter salary data. Most workers in this role earn between $91,000.00 and $150,000.00 per year, depending on experience, location, and employer.

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Infographic showing various Director Direct Response Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 13% Part Time, and 7% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $119,381 per year, or $57.4 per hour.

Director of Lifecycle Marketing

Williamsburg, MI • On-site

Truly Free Home
See more jobs at Truly Free Homeexternal

$120K - $150K/yr

Full-time

Re-posted 14 days ago

Key responsibilities

  • Own and deliver 30-40%+ of total company revenue through lifecycle channels by building and executing a high-frequency, high-conversion campaign calendar.

  • Architect and optimize end-to-end customer journeys including acquisition, conversion, post-purchase monetization, replenishment, subscription upsell, and reactivation.

  • Lead direct-response messaging strategy across Email and SMS, developing offer frameworks, promotional hooks, and urgency tactics to drive revenue, conversion, or retention.

Job description

Director of Lifecycle Marketing (Email & SMS - Direct Response)
Department: Marketing
** 2 Positions, one with Truly Free Home and the other with our sister company TrulyFree.com (Marketplace)
Reports to: CMO for Truly Free Home, Executive Director of Marketing for TrulyFree.com
Location: Remote
Employment Type: Full-time
Compensation: Base + Performance Bonus (tied to Email/SMS Revenue + Subscription Growth)
About Us
Truly Free Home - We are a high-growth DTC CPG brand built on direct response marketing, subscription-driven revenue, and customer lifetime value expansion. Email and SMS are not support channels-they are core profit centers responsible for a significant portion of company revenue.
TrulyFree.com is a non-toxic alternative marketplace with over hundreds of brands and thousands of products. For this role the Lifecycle will include the Sellers, Activation, Recruiting, and Offers as this is a three pronged business that includes Sellers, Affiliates, and Customers.
Position Overview
We are seeking a Director of Lifecycle Marketing who operates at the intersection of technical execution, persuasive messaging, and data-driven optimization. This role owns Email and SMS as a primary revenue channel, with accountability for driving 30-40% of total company revenue through lifecycle marketing. You will lead strategy and execution across large-scale databases (2-3M+ subscribers and/or multiple lists), ensuring consistent campaign output, high-performing automated flows, and strong subscription monetization.
You will be responsible for building a predictable, profit-generating lifecycle operating system-one that continuously optimizes retention, increases LTV, and improves subscription performance.
This role requires a true operator-someone who can:
  • Run a high-volume campaign engine
  • Make decisive calls on offers, products, and promotions
  • Close the loop between performance data and future strategy

Core Ownership Areas
1. Revenue Ownership (Email + SMS)
  • Own and deliver 30-40%+ of total company revenue through lifecycle channels
  • Build and execute a high-frequency, high-conversion campaign calendar
  • Decide what products, offers, and promotions get deployed based on performance data
  • Drive first purchase, repeat purchase, and subscription conversion

2. Lifecycle & Subscription Strategy
  • Architect and continuously optimize end-to-end customer journeys, including:
    • Acquisition nurture
    • Conversion flows
    • Post-purchase monetization
    • Replenishment & subscription upsell
    • Win-back/reactivation
  • Partner with leadership to define and evolve subscription strategy at a strategic level
  • Improve rebill rates, churn reduction, and subscriber LTV

3. Messaging, Copy & Offer Strategy
  • Lead direct-response messaging strategy across Email and SMS
  • Ensure every send has a clear objective: drive revenue, conversion, or retention
  • Develop and refine:
    • Offer frameworks
    • Promotional hooks
    • Urgency and conversion tactics
  • Maintain balance between brand integrity and aggressive performance marketing

4. Data, Reporting & Feedback Loop
  • Own reporting and performance analysis across lifecycle channels:
    • Revenue per send / per subscriber
    • Contribution to total revenue
    • Conversion rates, AOV, LTV, churn
  • Build a closed-loop feedback system:
    • Insights → Hypothesis → Test → Scale
  • Use data to inform:
    • Campaign cadence
    • Offer selection Segmentation strategy
  • Develop a predictable, repeatable system for revenue generation and optimization

5. Operating System & Process Development
  • Build and maintain a scalable lifecycle marketing operating system, including:
    • Campaign planning cadence
    • Testing frameworks
    • Performance review cycles
  • Establish clear processes for ongoing optimization and iteration
  • Ensure lifecycle is a data-forward, continuously improving retention engine

Key Requirements
  • 6-10+ years in lifecycle, CRM, or retention marketing in a DTC CPG or subscription business
  • Proven experience managing large-scale lists (2-3M+ subscribers) or multiple segmented lists
  • Demonstrated success driving 30%+ of company revenue from Email/SMS
  • Deep, hands-on expertise in Klaviyo (flows, segmentation, deliverability, reporting)
  • Strong background in direct response marketing (copy, offers, conversion strategy)
  • Experience owning subscription performance and retention optimization
  • Strong technical fluency:
    • Deliverability best practices
    • Data flows, tracking, and integrations
  • Analytical mindset with ability to translate data into action quickly
  • Ability to operate both strategically and tactically (player-coach)

What Success Looks Like
  • Email and SMS consistently drive 30-40%+ of total revenue
  • A high-output, high-performing campaign engine running weekly
  • Measurable improvements in:
    • Subscription conversion and rebill rates
    • Retention and LTV
  • Strong inbox placement and deliverability health across all sends
  • A clear, scalable lifecycle operating system that produces predictable results
  • Continuous testing culture with clear performance insights driving decisions

Compensation & Incentives
  • Competitive base salary
  • Performance bonus tied directly to:
    • Email/SMS revenue contribution
    • Subscription growth and retention metrics

Apply