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Director Demand Generation Jobs in Spring, TX (NOW HIRING)

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage ... We're looking for a Marketing Director to build and scale our marketing function. This is a hands ...

... direct revenue outcomes rather than traditional brand building. You will serve as a primary ... Drive demand generation across diverse channels, including digital, industry associations, account ...

Pipeline Expansion: Lead multi-channel demand generation across content, digital, events ... Director level or above * Cross-Functional Influence: Experience partnering closely with Sales ...

Pipeline Expansion: Lead multi-channel demand generation across content, digital, events ... Director level or above * Cross-Functional Influence: Experience partnering closely with Sales ...

VP of Marketing

Houston, TX · On-site

$180 - $300/hr

Lead multi-channel demand generation across content, digital, events, partnerships, and product-led ... the Senior Director level or above. * Experience partnering closely with Sales, Product ...

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Showing results 1-20

Director Demand Generation information

See Spring, TX salary details

$34.7K

$89.8K

$154.4K

How much do director demand generation jobs pay per year?

As of Aug 28, 2026, the average yearly pay for director demand generation in Spring, TX is $89,772.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,300.00 and $117,000.00 per year, depending on experience, location, and employer.

What does a director demand generation do?

A Director of Demand Generation is responsible for creating and executing strategies to drive awareness, engagement, and lead generation for a company’s products or services. They oversee marketing campaigns, manage inbound and outbound marketing efforts, and collaborate with sales teams to ensure a strong pipeline of qualified leads. Their role involves optimizing digital marketing channels, analyzing campaign performance, and leveraging data-driven insights to improve ROI. Ultimately, they play a key role in increasing revenue by ensuring the business attracts and nurtures the right audience.

What are the key skills and qualifications needed to thrive as a director demand generation?

To thrive as a Director Demand Generation, you need a deep understanding of digital marketing strategies, data analysis, lead generation, and pipeline management, typically accompanied by a bachelor’s degree in marketing or a related field. Familiarity with marketing automation platforms like HubSpot, Marketo, Salesforce, and certification in digital marketing or analytics tools are highly valued. Strong leadership, cross-functional collaboration, and excellent communication skills set successful candidates apart. These abilities are crucial for designing effective campaigns, optimizing marketing efforts, leading teams, and driving consistent growth in a competitive environment.

What are some typical challenges faced by a director demand generation and how do they overcome them?

Directors of Demand Generation often face challenges like balancing long-term strategy with immediate pipeline results, managing multi-channel campaigns, and aligning marketing efforts with sales objectives. They overcome these obstacles by leveraging data-driven insights, fostering close collaboration between marketing and sales teams, and continuously testing and refining campaigns to maximize ROI. A proactive approach to communication and adaptability to changing market dynamics are also essential. Developing a strong analytical framework and staying updated with industry trends enable directors to tackle obstacles and drive sustained growth.

What cities near Spring, TX are hiring for Director Demand Generation jobs?

Cities near Spring, TX with the most Director Demand Generation job openings:

Infographic showing various Director Demand Generation job openings in Spring, TX as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $89,772 per year, or $43.2 per hour.

Director of Revenue Generation Marketing

alliantgroup, LP

Houston, TX • On-site

Full-time

Medical, Dental, Life, Retirement, PTO

Re-posted 10 days ago


Job description

As the Director of Revenue Generation Marketing, you will be responsible for building and executing an integrated go-to-market strategy that drives revenue. This executive will lead the Revenue Generation Marketing function, ensuring alignment across demand generation, client engagement, and revenue execution. The Revenue Generation Marketing function will serve alliant's multiple sales organizations.
This role acts as the unifying leader across marketing, business development, and sales operations, while turning strategy into measurable revenue outcomes. A hands-on roll entirely focused on revenue generation activities through Marketing, this role is not focused on branding or building brand assets.
As a premier consulting and technology firm, alliant is focused on providing solutions to help businesses transform and thrive, while serving as their ongoing growth partner.
Responsibilities:
GTM Strategy and Revenue Leadership
  • Execute the company's end-to-end go-to-market (GTM) strategy.
  • Align marketing with sales to drive predictable pipeline and revenue.
  • Translate business objectives into measurable growth initiatives.
  • Partner with executive leadership to support growth in new markets, service lines, and growth opportunities.
  • Work with multiple sales leaders to create automated AI-enabled processes to serve up prospect research, market intelligence, lead scoring and other presale and sales processes.

Marketing & Demand Generation Leadership
  • Build and lead a high-performing marketing organization entirely focused on pipeline generation and closed revenue.
  • Develop and oversee content and thought leadership strategy.
  • Drive demand generation across channels including digital, industry associations, ABM, and partnerships.
  • Ensure all marketing activities are directly tied to revenue outcomes.

Sales & Marketing Alignment
  • Work with Sales Leadership to create a seamless integrated handoff between marketing and sales.
  • Implement KPIs across both functions including revenue generation, pipeline velocity, conversion rates, and customer acquisition cost.
  • Establish a unified revenue operations framework.

Team Leadership & Organizational Build
  • Recruit, develop, and retain top talent across Revenue Generation Marketing function.
  • Build an organizational structure aligned to growth goals, including on and offshore resources and AI.
  • Foster a performance-driven, accountable, and collaborative culture.

Analytics, Systems & Performance Management
  • Establish KPI dashboards across marketing and sales performance.
  • Drive data-driven decision-making using CRM and analytics tools.
  • Optimize funnel performance and improve forecasting accuracy.

Customer & Market Engagement
  • Serve as a senior executive presence with key clients and prospects.
  • Represent the company in external events, association functions and industry forums.
  • Translate market insights into GTM adjustments.

Key Metrics of Success
  • Revenue growth
  • Pipeline growth
  • Conversion rates
  • Customer acquisition cost (CAC)
  • Average deal size
  • Sales cycle length
  • Sales and marketing productivity, amongst others.

Qualifications
  • 10 years of Revenue Generation Marketing experience in B2B marketing leadership roles within the Professional Services industry, such as consulting or big four
  • Proven track record of scaling revenue
  • Strong analytical and operational mindset.
  • Experience with AI-driven marketing.
  • Experience working in a highly matrixed, fast-paced environment.
  • High sense of urgency with the ability to meet deadlines and changing priorities.
  • Receptiveness to performance feedback within a team environment is essential.
  • Preferred candidate will reside or relocate to Houston.

alliant offers a comprehensive compensation and benefits package including 100% employer paid medical /dental premiums for single coverage for certain options, 401(k) matching, PTO, company provided life insurance and disability, onsite gym and group exercise classes, paid covered parking, and more!
Do Work That Matters. alliant