Director, Demand Generation - North America Business Unit (NABU) Location: Remote, US About the Role The Director of Demand Generation owns the inbound demand engine for TrendAI's North America ...
Director, Demand Generation - North America Business Unit (NABU) Location: Remote, US About the Role The Director of Demand Generation owns the inbound demand engine for TrendAI's North America ...
Marketing Director (Remote)
Omaha, NE · Remote
DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage ... We're looking for a Marketing Director to build and scale our marketing function. This is a hands ...
Quick apply
Marketing Director (Remote)
Omaha, NE · Remote
DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage ... We're looking for a Marketing Director to build and scale our marketing function. This is a hands ...
Director of Content Marketing
Oak, NE · On-site +1
The Director, Content Marketing, defines and leads content strategy to drive brand awareness, demand generation, and customer lifecycle engagement. This role aligns content initiatives with revenue ...
Director of Content Marketing
Oak, NE · On-site +1
The Director, Content Marketing, defines and leads content strategy to drive brand awareness, demand generation, and customer lifecycle engagement. This role aligns content initiatives with revenue ...
Demand Generation & Digital Marketing * Drive lead generation through digital and traditional ... Direct development of product literature, catalogs, videos, technical content, and marketing ...
Demand Generation & Digital Marketing * Drive lead generation through digital and traditional ... Direct development of product literature, catalogs, videos, technical content, and marketing ...
Growth Marketing Manager
Lincoln, NE · On-site
Create and optimize scalable demand generation programs that consistently drive awareness ... You'll report to the Director of Marketing, Corporate Partnerships and Carbon and work closely with ...
Growth Marketing Manager
Lincoln, NE · On-site
Create and optimize scalable demand generation programs that consistently drive awareness ... You'll report to the Director of Marketing, Corporate Partnerships and Carbon and work closely with ...
Growth Marketing Manager
Lincoln, NE · On-site
Create and optimize scalable demand generation programs that consistently drive awareness ... You'll report to the Director of Marketing, Corporate Partnerships and Carbon and work closely with ...
Growth Marketing Manager
Lincoln, NE · On-site
Create and optimize scalable demand generation programs that consistently drive awareness ... You'll report to the Director of Marketing, Corporate Partnerships and Carbon and work closely with ...
... with direct sales teams * Proven ability to manage multiple initiatives in a fast-paced, evolving environment * Experience with demand generation strategies, lead lifecycle management, and sales ...
New
... with direct sales teams * Proven ability to manage multiple initiatives in a fast-paced, evolving environment * Experience with demand generation strategies, lead lifecycle management, and sales ...
New
... team of direct and indirect reports in support of key projects and clients. HDR is a matrix ... Experience supporting large demand customers such as data centers with infrastructure development.
... team of direct and indirect reports in support of key projects and clients. HDR is a matrix ... Experience supporting large demand customers such as data centers with infrastructure development.
This position reports to the Director, Sales, Inventory & Operations Planning - North America and ... Facilitate generation of a consensus demand plan aligned with the capacity and capability of supply ...
This position reports to the Director, Sales, Inventory & Operations Planning - North America and ... Facilitate generation of a consensus demand plan aligned with the capacity and capability of supply ...
This position reports to the Director, Sales, Inventory & Operations Planning - North America and ... Facilitate generation of a consensus demand plan aligned with the capacity and capability of supply ...
This position reports to the Director, Sales, Inventory & Operations Planning - North America and ... Facilitate generation of a consensus demand plan aligned with the capacity and capability of supply ...
... through direct collaboration with our banking partners. At ASI, we believe your success is our ... Partner with Marketing to align demand generation, content, and campaign strategy with sales ...
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... through direct collaboration with our banking partners. At ASI, we believe your success is our ... Partner with Marketing to align demand generation, content, and campaign strategy with sales ...
Membership Director
Lincoln, NE · On-site
$60K - $100K/yr
Lead the team with personal lead generation, appointment setting and personal sales * Teach and ... As a premier brand, we demand the best in the industry and, in turn, offer above-industry pay and ...
Membership Director
Lincoln, NE · On-site
$60K - $100K/yr
Lead the team with personal lead generation, appointment setting and personal sales * Teach and ... As a premier brand, we demand the best in the industry and, in turn, offer above-industry pay and ...
... store directing class participants while selling to customers and retrieving merchandise from ... demand. • Ability to work in a variable kitchen environment included but not limited to open ...
New
... store directing class participants while selling to customers and retrieving merchandise from ... demand. • Ability to work in a variable kitchen environment included but not limited to open ...
New
... store directing class participants while selling to customers and retrieving merchandise from ... demand. · Ability to work in a variable kitchen environment included but not limited to open ...
New
Quick apply
... store directing class participants while selling to customers and retrieving merchandise from ... demand. · Ability to work in a variable kitchen environment included but not limited to open ...
New
... store directing class participants while selling to customers and retrieving merchandise from ... demand. • Ability to work in a variable kitchen environment included but not limited to open ...
New
... store directing class participants while selling to customers and retrieving merchandise from ... demand. • Ability to work in a variable kitchen environment included but not limited to open ...
New
... store directing class participants while selling to customers and retrieving merchandise from ... demand. · Ability to work in a variable kitchen environment included but not limited to open ...
New
Quick apply
... store directing class participants while selling to customers and retrieving merchandise from ... demand. · Ability to work in a variable kitchen environment included but not limited to open ...
New
Culinary Lead (Sur La Table)
Omaha, NE · On-site
$16.50 - $21/hr
... directing associates and/or class participants while selling to customers. • The capability to ... demand, ensuring 3-4 classes are taught per week. • Ability to work in a variable kitchen ...
Culinary Lead (Sur La Table)
Omaha, NE · On-site
$16.50 - $21/hr
... directing associates and/or class participants while selling to customers. • The capability to ... demand, ensuring 3-4 classes are taught per week. • Ability to work in a variable kitchen ...
Culinary Lead, FT (Sur La Table)
$16.50 - $21/hr
... directing associates and/or class participants while selling to customers. · The capability to ... demand, ensuring 5-6 classes are taught per week. · Ability to work in a variable kitchen ...
Quick apply
Culinary Lead, FT (Sur La Table)
$16.50 - $21/hr
... directing associates and/or class participants while selling to customers. · The capability to ... demand, ensuring 5-6 classes are taught per week. · Ability to work in a variable kitchen ...
Culinary Lead, FT (Sur La Table)
Omaha, NE · On-site
$16.50 - $21/hr
... directing associates and/or class participants while selling to customers. • The capability to ... demand, ensuring 5-6 classes are taught per week. • Ability to work in a variable kitchen ...
Culinary Lead, FT (Sur La Table)
Omaha, NE · On-site
$16.50 - $21/hr
... directing associates and/or class participants while selling to customers. • The capability to ... demand, ensuring 5-6 classes are taught per week. • Ability to work in a variable kitchen ...
... store directing class participants while selling to customers and retrieving merchandise from ... demand. • Ability to work in a variable kitchen environment included but not limited to open ...
New
... store directing class participants while selling to customers and retrieving merchandise from ... demand. • Ability to work in a variable kitchen environment included but not limited to open ...
New
Director Demand Generation information
See Nebraska salary details
$37.2K - $48.8K
5% of jobs
$48.8K - $60.5K
9% of jobs
$66.5K is the 25th percentile. Wages below this are outliers.
$60.5K - $72.2K
20% of jobs
$72.2K - $83.8K
15% of jobs
The median wage is $84.5K / yr.
$83.8K - $95.5K
9% of jobs
$95.5K - $107.1K
9% of jobs
$116.2K is the 75th percentile. Wages above this are outliers.
$107.1K - $118.8K
8% of jobs
$118.8K - $130.4K
8% of jobs
$130.4K - $142.1K
8% of jobs
$142.1K - $153.8K
5% of jobs
$153.8K - $165.4K
1% of jobs
$37.2K
$96.2K
$165.4K
How much do director demand generation jobs pay per year?
What does a director demand generation do?
A Director of Demand Generation is responsible for creating and executing strategies to drive awareness, engagement, and lead generation for a company’s products or services. They oversee marketing campaigns, manage inbound and outbound marketing efforts, and collaborate with sales teams to ensure a strong pipeline of qualified leads. Their role involves optimizing digital marketing channels, analyzing campaign performance, and leveraging data-driven insights to improve ROI. Ultimately, they play a key role in increasing revenue by ensuring the business attracts and nurtures the right audience.
What are the key skills and qualifications needed to thrive as a director demand generation?
To thrive as a Director Demand Generation, you need a deep understanding of digital marketing strategies, data analysis, lead generation, and pipeline management, typically accompanied by a bachelor’s degree in marketing or a related field. Familiarity with marketing automation platforms like HubSpot, Marketo, Salesforce, and certification in digital marketing or analytics tools are highly valued. Strong leadership, cross-functional collaboration, and excellent communication skills set successful candidates apart. These abilities are crucial for designing effective campaigns, optimizing marketing efforts, leading teams, and driving consistent growth in a competitive environment.
What are some typical challenges faced by a director demand generation and how do they overcome them?
Directors of Demand Generation often face challenges like balancing long-term strategy with immediate pipeline results, managing multi-channel campaigns, and aligning marketing efforts with sales objectives. They overcome these obstacles by leveraging data-driven insights, fostering close collaboration between marketing and sales teams, and continuously testing and refining campaigns to maximize ROI. A proactive approach to communication and adaptability to changing market dynamics are also essential. Developing a strong analytical framework and staying updated with industry trends enable directors to tackle obstacles and drive sustained growth.
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Full-time
Re-posted 16 days ago
Job description
TrendAI, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
At TrendAI, we're always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.
Title: Director, Demand Generation - North America Business Unit (NABU)
Location: Remote, US
About the RoleThe Director of Demand Generation owns the inbound demand engine for TrendAI's North America Business Unit (NABU). This leader is accountable for the strategy, execution, and measurement of every program that converts awareness into qualified pipeline - from paid media and content syndication, through SEO and lifecycle marketing, into the SDR/sales hand-off.
Working in close partnership with the Field, Channel, Customer, and Canada marketing leaders on the NABU Marketing Leadership Team, this role is the connective tissue between top-of-funnel investment and the pipeline that lands in the seller's hands. The successful candidate will own pipeline contribution targets, MQL-to-SQL conversion economics, and the marketing operations infrastructure that makes it all measurable.
Key ResponsibilitiesStrategy & Pipeline Ownership- Own the NABU inbound demand generation strategy and the quarterly/annual pipeline contribution target.
- Set MQL, SQL, and pipeline goals by segment (Enterprise, Commercial, SMB) and by buying center; manage to those numbers weekly.
- Partner with Sales and RevOps to define and continuously refine lead scoring, routing, and SLA adherence.
- Lead always-on demand programs across paid search, paid social, content syndication, display, programmatic, third-party media, webinars, and content offers.
- Own the marketing-sourced and marketing-influenced pipeline performance of every digital channel; reallocate budget quickly based on CAC, ROAS, and downstream conversion.
- Build and run lifecycle and nurture programs (email, in-product, retargeting) that move prospects from awareness to sales-ready.
- Coordinate inbound execution with Channel Marketing on partner-attached demand and with Customer Marketing on cross-sell/upsell motions.
- Own the demand gen tech stack in partnership with Marketing Operations: marketing automation, intent data (e.g., 6sense), enrichment, and campaign attribution.
- Establish a single source of truth for funnel reporting; deliver weekly pipeline pacing and monthly program performance reviews to NABU leadership.
- Drive a culture of experimentation - clear hypotheses, sized bets, fast reads, and decisive scale-or-kill decisions.
- Manage and develop a team of demand marketers; recruit additional talent as the function scales.
- Represent NABU Demand Generation in global marketing forums and to North America sales leadership.
- Serve on the NABU Marketing Leadership Team, contributing to overall NABU marketing strategy and operating cadence.
- 10+ years of B2B demand generation experience, with at least 4 years leading a demand gen team in a high-growth software or SaaS environment.
- Proven track record of owning and hitting a multi-million-dollar pipeline number tied to revenue.
- Deep fluency in marketing automation (Marketo, HubSpot, or Pardot), CRM (Salesforce or Dynamics), and intent platforms (6sense, Demandbase, or equivalent).
- Strong command of funnel math, attribution methodologies (first-touch, multi-touch, marketing-influenced), and unit economics (CAC, LTV, payback).
- Demonstrated ability to partner credibly with Sales leadership and translate marketing activity into seller-relevant outcomes.
- Excellent communicator who can move fluidly between an executive narrative and the campaign-level detail required to coach a team.
- Bachelor's degree or equivalent professional experience.
- Cybersecurity, infrastructure software, or adjacent enterprise technology background.
- Experience marketing to multi-buying-center accounts (security, IT, cloud, app dev).
- Hands-on familiarity with ABM program design and measurement.
- Experience in a channel-leveraged go-to-market motion.
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At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.