Director Creative Strategy Jobs in Philadelphia, PA

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Fame House, a division of UMG, is the preeminent leader in D2C solutions in music, defining & delivering the industry's best-in-class service to connect artists with their fans. Established & headquartered in Philly, Fame House powers eCommerce for UMG's labels, artists, and Bravado, along with a select roster of 3rd party clients. Our success & culture is fueled by collaboration, both withinFH and with our partners. We are passionate about the impact of eCommerce for artists, providing a full service solution to grow an artist's owned business including strategy, creative, storefront merchandising, fulfillment, customer service, technology, and more.

How we LEAD:

Merchandise and e-commerce is part of the fabric of music culture. For artists, it's a way to develop and further articulate their brand. For fans, it's another pathway to connecting with an artist and the culture they represent.

Famehouse is seeking a Creative Director within our Digital Creative Services team. This role will sit at the forefront of connecting artists with their fans across all digital touchpoints, leading brand expression, art direction, and UX/UI across artist merchandising and e-commerce experiences. This role is responsible for shaping how artist brands translate into best-in-class digital storefronts, campaigns, and commerce ecosystems, connecting visual identity, content, and user experience into a cohesive, artist-led narrative.

You will oversee projects from inception through launch, guiding multidisciplinary teams to deliver thoughtful, high-impact creative work that balances brand, usability, and commercial performance.

How You'll CREATE

• Own the overarching creative vision for artist stores, brand system implementation, and e-commerce experiences.
• Set and maintain a clear visual and experiential direction across UX/UI, digital design, content, and campaign touchpoints.
• Oversee the integration of brand identity, art direction, content, and UX to create seamless, engaging storefront experiences.
• Lead the creative development of artist stores, ensuring visual storytelling, navigation, and content work together intuitively.
• Establish and evolve creative frameworks, design systems, and experience principles that scale across projects.
• Partner with insights and research teams to translate fan behavior, performance data, and learnings into creative strategy.
• Continuously refine creative approaches based on results, cultural trends, and emerging digital best practices.
• Act as a trusted creative partner to labels, artists, managers, and internal stakeholders by communicating creative direction with clarity and confidence, building trust and alignment across teams.
• Balance artist expression, brand integrity, UX best practices, and commercial objectives.

Bring your VIBE

• 5-7 year's experience with Ecomm digital creative direction
• You don't just make decks, you create worlds that people want to live in, then sell them
• You understand that creative production is a team sport and foster a collaborative environment
• You are obsessed with digital experiences, but no, really.
• You understand that function dictates form, but emotion dictates action
• You exist at the intersection of fashion and music
• Deep experience within either fashion Ecomm OR Music, both preferred.

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren't just values-they're how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links.

E-Verify Participation Poster:English / Spanish

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Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.