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Director Conversion Rate Optimization Jobs in Missouri

Jobgether

Monitor and analyze CRM performance metrics, including open rates, click-through rates, conversion ... Hands-on experience with direct communication platforms including Email, SMS, Web Push, On-site ...

New

Caspio, Inc.

Sales Director

California, MO · On-site

Sales Director We're on the hunt for a Sales Director who thrives at the intersection of strategy ... Streamline and optimize sales processes to shorten cycles and improve conversion rates. * Build and ...

Jobgether

$11 - $15/hr

Hands-on experience with A/B testing, hypothesis validation, and performance optimization. * Strong understanding of retention and marketing metrics, including Retention Rate, Conversion Rate, ARPU ...

New

Mastercard

Director, Product Management

O Fallon, MO · On-site

$217K - $228K/yr

The Director of Product Management will be responsible for leading the product development and ... conversion rates for partners. Responsibilities : • Lead the end-to-end Product Development ...

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All JobsConversion Rate Optimization JobsDirector Conversion Rate Optimization JobsDirector Conversion Rate Optimization Jobs in Missouri

Director Conversion Rate Optimization information

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are popular job titles related to Director Conversion Rate Optimization jobs in Missouri? For Director Conversion Rate Optimization jobs in Missouri, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Missouri look for? The top searched job categories for Director Conversion Rate Optimization jobs in Missouri are:
What cities in Missouri are hiring for Director Conversion Rate Optimization jobs? Cities in Missouri with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you

Senior Manager, Digital Strategy - Shopper Funnel (Sam's Club)

Sam's Club

Cassville, MO • On-site

$90K - $180K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 21 days ago

Job description

Position Summary...We are seeking a Senior Manager of Shopper Funnel Health to drive growth in the number of members shopping online and increase repeat engagement. This leader will own the end-to-end health of the digital shopping funnel—from visit to conversion to retention—and ensure a steady increase in active and returning eCommerce members. What you'll do...
  • Own the strategy to improve funnel conversion and repeat shopping behavior
  • Analyze funnel performance (traffic, conversion, frequency, retention) to identify gaps and opportunities
  • Partner with Marketing, Membership, Product, and Analytics teams to drive acquisition and engagement strategies
  • Develop initiatives to increase first-time online purchases and reduce friction in the shopping journey
  • Build programs to improve retention, repeat purchase frequency, and lifetime value
  • Define KPIs and build dashboards to monitor funnel health and member behavior
  • Lead cross-functional execution of initiatives and ensure alignment across stakeholders
  • Drive a culture of testing and continuous optimization across the funnel
Qualifications
  • 6–10+ years in eCommerce, growth, marketing, or product roles
  • Strong understanding of digital funnels, conversion optimization, and retention strategies
  • Proven ability to drive measurable growth in user acquisition and engagement
  • Strong analytical and problem-solving skills
  • Experience working cross-functionally in complex organizations
  • Excellent communication and stakeholder management skills
Preferred Qualifications
  • Experience in subscription or membership-based businesses
  • Familiarity with CRM, lifecycle marketing, or personalization tools
  • Experience with experimentation and performance marketing
Success Metrics
  • Growth in active online members
  • Increased first-time online conversion rate
  • Improved repeat purchase rate and frequency
  • Funnel conversion improvements across key stages
  • Member lifetime value growth

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
-Health benefits include medical, vision and dental coverage
-Financial benefits include 401(k), stock purchase and company-paid life insurance
-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $90,000.00 - $180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location). At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
-Health benefits include medical, vision and dental coverage
-Financial benefits include 401(k), stock purchase and company-paid life insurance
-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Bentonville, Arkansas US-09930: The annual salary range for this position is $90,000.00 - $180,000.00
San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor’s degree in Communications, Marketing, Business, or related field and 4 years’ experience in public relations, communications, or related field OR 6 years’ experience in public relations, communications, or related area. Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Communications, Communications - Social Media, Marketing, Walmart, Web Media Strategy Primary Location... 2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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