Product Manager
Boise, ID · On-site
KPI Management: Define and track product KPIs, including user adoption, conversion rates, and ... Solid understanding of AI optimization tooling, machine learning applications in search ...
Product Manager
Boise, ID · On-site
KPI Management: Define and track product KPIs, including user adoption, conversion rates, and ... Solid understanding of AI optimization tooling, machine learning applications in search ...
Practice Owner/Clinical Director Department: Operations Employment Status: Full-Time 8:30-4:30 M-F ... Monitor conversion rates and identify opportunities to improve patient acquisition. Billing ...
Quick apply
Practice Owner/Clinical Director Department: Operations Employment Status: Full-Time 8:30-4:30 M-F ... Monitor conversion rates and identify opportunities to improve patient acquisition. Billing ...
Practice Owner/Clinical Director Department: Operations Employment Status: Full-Time 8:30-4:30 M-F ... Monitor conversion rates and identify opportunities to improve patient acquisition. Billing ...
Quick apply
Practice Owner/Clinical Director Department: Operations Employment Status: Full-Time 8:30-4:30 M-F ... Monitor conversion rates and identify opportunities to improve patient acquisition. Billing ...
Center Operations Director
Meridian, ID · On-site
The Center Operations Director (COD) is responsible for ensuring an optimal level of care and ... Patient Experience Rating (NPER), Pearl C4 and other metrics as determined by senior leadership
Center Operations Director
Meridian, ID · On-site
The Center Operations Director (COD) is responsible for ensuring an optimal level of care and ... Patient Experience Rating (NPER), Pearl C4 and other metrics as determined by senior leadership
Center Operations Director
Meridian, ID · On-site
The Center Operations Director (COD) is responsible for ensuring an optimal level of care and ... Patient Experience Rating (NPER), Pearl C4 and other metrics as determined by senior leadership
Center Operations Director
Meridian, ID · On-site
The Center Operations Director (COD) is responsible for ensuring an optimal level of care and ... Patient Experience Rating (NPER), Pearl C4 and other metrics as determined by senior leadership
Center Operations Director
Meridian, ID · On-site
The Center Operations Director (COD) is responsible for ensuring an optimal level of care and ... Patient Experience Rating (NPER), Pearl C4 and other metrics as determined by senior leadership
Center Operations Director
Meridian, ID · On-site
The Center Operations Director (COD) is responsible for ensuring an optimal level of care and ... Patient Experience Rating (NPER), Pearl C4 and other metrics as determined by senior leadership
Center Operations Director
Meridian, ID · On-site
The Center Operations Director (COD) is responsible for ensuring an optimal level of care and ... Patient Experience Rating (NPER), Pearl C4 and other metrics as determined by senior leadership
Center Operations Director
Meridian, ID · On-site
The Center Operations Director (COD) is responsible for ensuring an optimal level of care and ... Patient Experience Rating (NPER), Pearl C4 and other metrics as determined by senior leadership
Digital Media Manager - ABM Specialist
Boise, ID · On-site
$80K - $100K/yr
Conduct A/B testing and experiment with targeting or messaging to improve conversion rates. * Use ... optimization. * Partner with internal creative, tracking, and project management teams to ensure ...
Quick apply
Digital Media Manager - ABM Specialist
Boise, ID · On-site
$80K - $100K/yr
Conduct A/B testing and experiment with targeting or messaging to improve conversion rates. * Use ... optimization. * Partner with internal creative, tracking, and project management teams to ensure ...
Digital Media Manager - ABM Specialist
Boise, ID · On-site
$80K - $100K/yr
Conduct A/B testing and experiment with targeting or messaging to improve conversion rates. * Use ... optimization. * Partner with internal creative, tracking, and project management teams to ensure ...
Digital Media Manager - ABM Specialist
Boise, ID · On-site
$80K - $100K/yr
Conduct A/B testing and experiment with targeting or messaging to improve conversion rates. * Use ... optimization. * Partner with internal creative, tracking, and project management teams to ensure ...
Track and report on key performance indicators (KPIs), including lead volume, conversion rates, CTR ... Knowledge of AI tools for marketing automation and workflow optimization, preferred. * Skilled in ...
Track and report on key performance indicators (KPIs), including lead volume, conversion rates, CTR ... Knowledge of AI tools for marketing automation and workflow optimization, preferred. * Skilled in ...
Workflow Optimization: Harness our proprietary CRM and marketing automation to efficiently oversee ... Tap into high-conversion prospect streams at direct cost, retaining 100% of your generated ...
Workflow Optimization: Harness our proprietary CRM and marketing automation to efficiently oversee ... Tap into high-conversion prospect streams at direct cost, retaining 100% of your generated ...
Workflow Optimization: Harness our proprietary CRM and marketing automation to efficiently oversee ... Tap into high-conversion prospect streams at direct cost, retaining 100% of your generated ...
Quick apply
Workflow Optimization: Harness our proprietary CRM and marketing automation to efficiently oversee ... Tap into high-conversion prospect streams at direct cost, retaining 100% of your generated ...
Workflow Optimization: Harness our proprietary CRM and marketing automation to efficiently oversee ... Tap into high-conversion prospect streams at direct cost, retaining 100% of your generated ...
Workflow Optimization: Harness our proprietary CRM and marketing automation to efficiently oversee ... Tap into high-conversion prospect streams at direct cost, retaining 100% of your generated ...
Workflow Optimization: Harness our proprietary CRM and marketing automation to efficiently oversee ... Tap into high-conversion prospect streams at direct cost, retaining 100% of your generated ...
Quick apply
Workflow Optimization: Harness our proprietary CRM and marketing automation to efficiently oversee ... Tap into high-conversion prospect streams at direct cost, retaining 100% of your generated ...
Workflow Optimization: Harness our proprietary CRM and marketing automation to efficiently oversee ... Tap into high-conversion prospect streams at direct cost, retaining 100% of your generated ...
Workflow Optimization: Harness our proprietary CRM and marketing automation to efficiently oversee ... Tap into high-conversion prospect streams at direct cost, retaining 100% of your generated ...
Workflow Optimization: Harness our proprietary CRM and marketing automation to efficiently oversee ... Tap into high-conversion prospect streams at direct cost, retaining 100% of your generated ...
Quick apply
Workflow Optimization: Harness our proprietary CRM and marketing automation to efficiently oversee ... Tap into high-conversion prospect streams at direct cost, retaining 100% of your generated ...
Chronic Practice Liaison
Boise, ID · On-site
$62K - $83K/yr
Act as a trusted advisor on services, referral processes, and therapy options Referral Optimization ... Improve referral-to-start timelines, conversion rates, and provider satisfaction * Serve as a ...
Chronic Practice Liaison
Boise, ID · On-site
$62K - $83K/yr
Act as a trusted advisor on services, referral processes, and therapy options Referral Optimization ... Improve referral-to-start timelines, conversion rates, and provider satisfaction * Serve as a ...
Act as a trusted advisor on services, referral processes, and therapy options Referral Optimization ... Improve referral-to-start timelines, conversion rates, and provider satisfaction * Serve as a ...
New
Act as a trusted advisor on services, referral processes, and therapy options Referral Optimization ... Improve referral-to-start timelines, conversion rates, and provider satisfaction * Serve as a ...
New
Act as a trusted advisor on services, referral processes, and therapy options Referral Optimization ... Improve referral-to-start timelines, conversion rates, and provider satisfaction * Serve as a ...
Quick apply
Act as a trusted advisor on services, referral processes, and therapy options Referral Optimization ... Improve referral-to-start timelines, conversion rates, and provider satisfaction * Serve as a ...
Act as a trusted advisor on services, referral processes, and therapy options Referral Optimization ... Improve referral-to-start timelines, conversion rates, and provider satisfaction * Serve as a ...
New
Act as a trusted advisor on services, referral processes, and therapy options Referral Optimization ... Improve referral-to-start timelines, conversion rates, and provider satisfaction * Serve as a ...
New
Director Conversion Rate Optimization information
How does the director of conversion rate optimization typically collaborate with marketing and product teams to drive results?
The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.
What are the key skills and qualifications needed to thrive as a director of conversion rate optimization?
To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.
What does a director of conversion rate optimization do?
A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.
What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?
| Aspect | Director Conversion Rate Optimization | Conversion Analyst |
|---|---|---|
| Responsibilities | Oversees overall CRO strategy, manages teams, and aligns business goals | Analyzes data, runs tests, and provides insights to optimize conversions |
| Required Skills | Strategic thinking, leadership, CRO tools, data analysis | Data analysis, A/B testing, web analytics tools |
| Work Environment | Senior management, cross-department collaboration | Data-driven, technical, focused on testing and analysis |
The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.
What are the most commonly searched types of Conversion Rate Optimization jobs in Idaho? The most popular types of Conversion Rate Optimization jobs in Idaho are:
What are popular job titles related to Director Conversion Rate Optimization jobs in Idaho? For Director Conversion Rate Optimization jobs in Idaho, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Idaho look for? The top searched job categories for Director Conversion Rate Optimization jobs in Idaho are:
What cities in Idaho are hiring for Director Conversion Rate Optimization jobs? Cities in Idaho with the most Director Conversion Rate Optimization job openings:
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Re-posted 8 days ago
Job description
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
WebMD Ignite is a leader in delivering personalized digital health solutions that empower patients and optimize clinician workflows. Our mission is to transform healthcare by leveraging AI-driven insights to enhance patient education, improve engagement, and streamline clinical decision-making. By integrating Generative AI and intelligent search capabilities, we aim to create a seamless, personalized experience that helps both patients and healthcare professionals access relevant, high-quality information effortlessly.
WebMD Ignite is the engine behind the Digital Front Door for the nation's leading hospitals and payers. We don't just build websites; we create the first impression of the healthcare system for millions of patients and families. Our work matters-by driving personalized experiences in the moments that matter, we revolutionize how patients navigate, find, and receive care.
We are seeking a Digital Health Product Manager to bridge the gap between technology and healthcare. In this role, you will be the architect of the patient's first interaction with their provider, overseeing our core digital ecosystem: Content Management, Find a Doctor, Global Site Search, and Conversion.
The Role
You will turn market insights into user-friendly, compliant solutions, ensuring that when a family needs care, our platforms make the journey seamless and intuitive. This role requires a blend of technical skill, business acumen, and a deep commitment to digital transformation.
A key focus of this role is integrating AI to optimize the healthcare marketer journey. You will lead the charge in leveraging AI-driven generation, web page creation, personalization, and automation to create a smarter, more responsive Digital Front Door.
Key Responsibilities
- Digital Front Door Strategy: Define the "why" and "what" for our integrated suite of solutions (CMS, Find a Doctor, and Global Search), aligning them with hospital business goals and patient needs.
- AI & Innovation: Lead the implementation of AI features in our SaaS products, focusing on AI-optimized platform experiences and content automation to enhance user experience.
- Personalization at Scale: Drive personalized digital journeys that meet patients in "the moments that matter," ensuring a high-impact first impression for leading healthcare brands.
- Market & User Research: Engage healthcare marketers and consumers to identify friction points in the care-seeking journey and translate these into technical requirements.
- Cross-Functional Leadership: Work with Engineering, Design, Marketing, and Content teams to launch and scale solutions. Act as the primary point of contact between developers and clients.
- Roadmapping & Execution: Manage the full product lifecycle from ideation to launch using JIRA, prioritizing features that revolutionize patient navigation.
- Regulatory & Brand Integrity: Ensure all solutions are HIPAA compliant and maintain the trust and reputation of the world-class healthcare brands we support.
- KPI Management: Define and track product KPIs, including user adoption, conversion rates, and satisfaction metrics to identify opportunities for enhancement.
Essential Skills & Background
- Platform Expertise: 5+ years of software product management experience, with at least 2+ years of hands-on experience overseeing enterprise CMS platforms (Adobe Experience Manager, Sitecore, or Drupal). Special preference for those with Drupal Experience.
- AI Technical Proficiency: Solid understanding of AI optimization tooling, machine learning applications in search/personalization, and how to integrate AI within a SaaS environment.
- Industry Knowledge: Deep understanding of the Digital Front Door concept, patient journeys, Health IT, and healthcare regulations (HIPAA, data privacy).
- Business Acumen: Ability to analyze market dynamics and ROI, understanding how digital engagement translates into clinical volume and patient loyalty.
- Marketing Savvy: Experience in storytelling and positioning, specifically regarding how digital tools and AI-driven insights influence brand perception in healthcare.
- Empathy & Communication: A passion for helping patients and the ability to lead diverse, cross-functional teams toward a common vision.
- AI/SaaS: Direct experience implementing AI-driven features or working within a SaaS product structure.
- Education: Bachelor's degree in Computer Science, Business, Healthcare Administration, or a related field.
Why Join Us?
- Revolutionize Care: Be at the forefront of changing how patients find and interact with their doctors using cutting-edge AI.
- Influence Leading Brands: Manage the digital presence of the most respected names in healthcare.
- Collaborative Environment: Work in a culture where your contributions directly impact families during their most critical moments.
- Comprehensive Benefits: Competitive salary, healthcare, retirement plans, and professional development opportunities.
Salary range: $115,000 - $125,000
Bonus Eligible: This position is also eligible for a discretionary company bonus, based upon business results.
Benefits: Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:
- Health Insurance (medical, dental, and vision coverage)
- Paid Time Off (including vacation, sick leave, and flexible holiday days)
- 401(k) Retirement Plan with employer matching
- Life and Disability Insurance
- Employee Assistance Program (EAP)
- Commuter and/or Transit Benefits (if applicable)
Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.
Employment Type: Full-Time
About WebMD
Sourced by ZipRecruiter
Company size
1,001 - 5,000 Employees
Headquarters location
New York, NY, US
Year founded
1996