ZipRecruiter

Log In

1

Director Conversion Rate Optimization Jobs in Colorado

Zero Homes

Product Marketer, Web + Mobile

Denver, CO · On-site

$130K - $150K/yr

You'll lead the optimization of the digital customer journey from website through app and run the ... Define and own the metrics that prove the funnel is working: visit-to-appointment conversion rate ...

Zero Homes

Product Marketer, Web + Mobile

Denver, CO · On-site

$130K - $150K/yr

You'll lead the optimization of the digital customer journey from website through app and run the ... Define and own the metrics that prove the funnel is working: visit-to-appointment conversion rate ...

Zero Homes

Product Marketer, Web + Mobile

Denver, CO · On-site

$130K - $150K/yr

You'll lead the optimization of the digital customer journey from website through app and run the ... Define and own the metrics that prove the funnel is working: visit-to-appointment conversion rate ...

Esri

Director, Sales Operations

Denver, CO

As Director of Sales Operations, you lead a team responsible for optimizing processes, tools ... conversion rates by a specific percentage * Developed automated email campaigns that resulted in a ...

Frontsteps

Director of Marketing

Denver, CO · On-site

$142K - $182K/yr

These encompass in-person and virtual events, SEM, SEO, content syndication, and lifecycle ... improve conversion rates. Performs other duties as requested by management . SKILLS ...

FRONTSTEPS

Director of Marketing

Denver, CO · On-site

$142K - $182K/yr

These encompass in-person and virtual events, SEM, SEO, content syndication, and lifecycle ... improve conversion rates. Performs other duties as requested by management . SKILLS ...

Esri

Director, Sales Operations

Denver, CO · On-site

As Director of Sales Operations, you lead a team responsible for optimizing processes, tools ... conversion rates by a specific percentage * Developed automated email campaigns that resulted in a ...

PNC Bank

Head of Sales, Linga

Arvada, CO · On-site +1

Direct Sales Management Lead, coach, and scale a high-performing direct sales team. Drive ... and conversion rates Customer retention and upsell penetration Reporting Structure Reports to:

Current

Regional Operations Director, West

Denver, CO · On-site

$200K - $220K/yr

... and realization rate optimization firm by firm * Drive working capital improvement: own DSO ... Partner with the Growth Director and Integration enterprise function during the 120-day integration ...

New

System One

Director Inside Sales

Westminster, CO · On-site

Director of Inside Sales JOB SUMMARY Progressive growing technology company is seeking a Director ... Conversion rates (in partnership with field sales) * Team engagement and retention Qualifications ...

System One

Director Inside Sales

Westminster, CO · On-site

Director of Inside Sales JOB SUMMARY Progressive growing technology company is seeking a Director ... Conversion rates (in partnership with field sales) * Team engagement and retention Qualifications ...

System One

Director Inside Sales

Westminster, CO · On-site

Director of Inside Sales JOB SUMMARY Progressive growing technology company is seeking a Director ... Conversion rates (in partnership with field sales) * Team engagement and retention Qualifications ...

next page

Showing results 1-20

All JobsConversion Rate Optimization JobsDirector Conversion Rate Optimization JobsDirector Conversion Rate Optimization Jobs in Colorado

Director Conversion Rate Optimization information

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are popular job titles related to Director Conversion Rate Optimization jobs in Colorado? For Director Conversion Rate Optimization jobs in Colorado, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Colorado look for? The top searched job categories for Director Conversion Rate Optimization jobs in Colorado are:
What cities in Colorado are hiring for Director Conversion Rate Optimization jobs? Cities in Colorado with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you
Director, ESL Marketing

Director, ESL Marketing

NexCore Group LLC

Denver, CO • On-site

$125K - $155K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago

Job description

Position Summary
The Director of Marketing is responsible for leading the execution of marketing initiatives across NexCore Group's senior living portfolio, translating enterprise marketing strategy into coordinated, high impact programs that support occupancy growth and business objectives.
Working in close partnership with the Vice President of Marketing, this role brings marketing strategy to life by proactively planning, prioritizing, and executing initiatives across every phase of a community's lifecycle. The Director serves as the primary owner of day-to-day portfolio marketing, ensuring marketing initiatives are delivered on time, budgets are managed effectively, best practices are implemented consistently, and marketing efforts remain aligned with occupancy goals and operational priorities.
This role requires a collaborative marketing leader who takes ownership of portfolio marketing execution, proactively advances initiatives, and ensures marketing priorities are delivered with excellence. Success in this role depends on building strong partnerships across Marketing, Sales, Operations, Executive Leadership, and community teams while continuously optimizing marketing efforts to support occupancy goals and business objectives.
Key Responsibilities
Marketing Strategy & Execution
  • Lead the planning, coordination, and execution of integrated marketing initiatives across NexCore Group's senior living portfolio.
  • Translate enterprise marketing strategy into actionable marketing plans, timelines, and community level initiatives.
  • Ensure marketing initiatives are launched proactively and aligned with project milestones, operational priorities, and occupancy goals.
  • Oversee execution across digital, print, social media, email, events, public relations, and local community marketing.
  • Ensure marketing best practices are consistently implemented across all communities.

Budget & Resource Management
  • Manage and track marketing budgets across the senior living portfolio.
  • Partner with NexCore Marketing to optimize marketing spend and resource allocation across the portfolio.
  • Identify opportunities to improve marketing efficiency and maximize return on investment.

Portfolio Management & Performance
  • Prioritize marketing initiatives and resources based on occupancy performance, census trends, lease-up schedules, and business priorities.
  • Manage multiple concurrent marketing initiatives across the portfolio, ensuring projects remain on schedule and stakeholders are aligned.
  • In collaboration with the VP, Marketing and the SVP, Sales, adjust campaign strategies in real time to address underperforming communities.
  • Lead marketing planning for new developments, pre-openings, grand openings, lease-ups, acquisitions, and stabilized communities.

Cross-Functional Leadership
  • Partner closely with ESL Operations, Sales leadership, and Executive teams to align marketing with business needs
  • Collaborate with the NexCore Marketing team (brand, digital, analytics) to ensure consistency and leverage shared services
  • Partner with Sales leadership and on-site teams to develop marketing initiatives and tools that support lead generation, tours, and occupancy growth.

Agency & Vendor Management
  • Manage relationships with external agencies and vendors, ensuring work is delivered on time, within budget, and aligned with business objectives.
  • Ensure deliverables meet brand standards, project timelines, and performance expectations
  • Monitor vendor output and escalate performance issues as needed

Marketing Performance & Optimization
  • Monitor marketing performance through key metrics including lead generation, conversion rates, occupancy impact, and marketing ROI.
  • Partner with analytics resources to evaluate campaign effectiveness and identify opportunities for optimization.
  • Continuously refine marketing initiatives based on performance data, market trends, and community feedback.

Leverage market data, competitive insights, and campaign performance to recommend tactical optimizations that improve occupancy and marketing effectiveness.
Brand Stewardship
  • Ensure all marketing materials and communications adhere to brand standards and messaging guidelines, maintaining consistency in marketing execution across all senior living communities.
  • Support implementation of brand updates and campaign rollouts.
  • Balance brand consistency with localized marketing strategies that reflect each community's unique market and competitive environment.

Skills, Knowledge, and Expertise
  • 7+ years of progressive marketing experience, preferably in senior living, multifamily, hospitality, healthcare, and other real estate multi-site environments
  • Strong understanding of senior living or multifamily marketing, including occupancy management, lease-up strategy, competitive positioning, and portfolio marketing.
  • Demonstrated ability to manage multiple projects and priorities simultaneously in a fast-paced environment.
  • Experience managing marketing budgets and optimizing investments based on business performance.
  • Strong collaboration experience with Sales, Operations, and executive stakeholders.
  • Experience managing agencies, vendors, and cross-functional marketing execution
  • Proficiency with CRM platforms, marketing automation, digital marketing tools, and performance reporting.
  • Excellent project management, communication, organizational, and relationship-building skills.
  • Ability to travel periodically to Experience Senior Living communities for site visits, project support, grand openings, and team collaboration.

Benefits
  • Compensation: $125,000 - $155,000 / year
  • Eligible for discretionary benefits: performance bonus
  • Eligible for standard employee benefit elections: Medical, Dental, Vision, 401K, FSA, HSA, Commuter Benefits, Employee Assistance Program, Life Insurance (employee and dependents), Short-term disability (STD), Long-term disability (LTD), Accidental death & dismemberment (AD&D), vacation days, sick days, and other benefits
  • Travel: this position will not require travel

Disclaimer:
To All Recruitment Agencies - NexCore Group does not accept unsolicited third-party resumes.
NexCore Group knows that when we welcome different points of view, it makes us better, stronger, and moves us boldly forward in becoming a world-class company. That is why we're proud to be an Equal Opportunity Employer and encourage all qualified talent to apply. Your application will be reviewed regardless of race, religion, gender, sexual orientation, national origin, disability, age, or veteran status.
If you are interested in applying for a position with NexCore Group and need special assistance or an accommodation to use our website, please contact HR@NexCoregroup.com
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Apply